{"id":611,"date":"2018-02-26T01:29:58","date_gmt":"2018-02-25T22:29:58","guid":{"rendered":"http:\/\/kusuaks7\/?p=216"},"modified":"2025-05-05T10:31:46","modified_gmt":"2025-05-05T10:31:46","slug":"how-marketing-analytics-is-changing-the-game-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/consumer-tech\/how-marketing-analytics-is-changing-the-game-for-lead-generation\/","title":{"rendered":"How Marketing Analytics Is Changing the Game for Lead Generation"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tReady to learn Marketing & Customer Analytics Training?\u00a0Browse courses<\/a>\u00a0like\u00a0 Increase Cross Selling and Upselling of Products and Services<\/a> developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/em><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMarketing Analytics is a fancy term for proactively measuring the effectiveness of marketing campaigns. The goal is to find inefficiencies by challenging the assumption that a particular advertisement is economically effective at reaching and informing the desired audience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tLead generation is one of the most important aspects of b2b marketing. It involves uncovering a line of communication with the decision-makers that can take action to purchase your product or service on behalf of their company or organization. There are more than 40 powerful lead generation tools<\/a> you can use to help automate labor-intensive aspects of this process.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe real magic happens when you combine marketing analytics<\/em> with lead generation<\/em>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Understanding How Sales Personnel Spend Time and Energy<\/h3>\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThere is no bigger <\/em>data set than a rolodex containing all the known people in the universe \u2013 approximately 7.6 billion human beings<\/a>. It\u2019s the job of professional lead generators to filter the human population \u2013 helping to focus the sales team\u2019s energy and effort. Thankfully, big data analysis has come a long way. Computer algorithms can help handle the load of removing distractions and isolating high-value targets.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAs contact lists are pared down, it\u2019s also critical to look at the performance of the sales team. How much time is being invested into each successful conversion? Are there trends that can be highlighted to help focus efforts to enhance efficiency?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThere are entire consultancy firms dedicated to helping sales teams and lead generators better focus their efforts to identify and convert decision-makers. And the changes that are recommended can be simple.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tFor example, one firm shared how they realized that a specific word in the title of an executive changed the sales formula. The client was a company that sold data security hardware and software to large corporations. By analyzing the time to close<\/em> metric with their recent sales history, they identified a dramatic reduction in time to close<\/em>if the executive\u2019s title included \u201csecurity\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIt might seem obvious, but without going back and analyzing actual sales data, alongside lead generation reports, this powerful observation would have gone unnoticed. As a result, the sales team prioritized reaching out to executives with security in their title. Sales skyrocketed \u2013 without hiring more sales executives or increasing marketing budgets.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Social Ads Provide Better Customization and Stronger Leads<\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tSocial media is something every lead generator uses to validate information and add context to data. And sophisticated data analysts are using social data in exciting ways<\/a>. Instead of having a sales team member pick-up the phone and call someone you\u2019ve verified on social media, use a social media ad to get the offer directly in front of the decision-maker.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThis serves two purposes. First, it gets the prospect more familiar with the brand \u2013 when they do hear from you, they\u2019ll have already seen the brand or product in a way that appears organic to them. Second, you can trigger motivated prospects to request a consultation or product demo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMarketing analytics focus on discovering ad styles and channels that convert most effectively. Social media is a powerful tool for doubling down on the audiences that are most passionate about your product or service. Look-a-like<\/em> marketing campaigns on social media allow you to have your chosen platform use their treasure-trove of data to target your ad at an audience that most closely mimics your existing fanbase.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\nThis is powerful because it goes much deeper than simple demographic or corporate listing data. This dives deep into the likes and engagements that social media<\/a> users undertake every time they open the app or visit the site.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Providing Context and Automation to a Labor-Intensive Process<\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBy digging deep and finding more complete data, intelligent marketing decisions can be made. The plethora of advertising channels, from social to billboards, provide historical data that can be mined for inefficiencies and opportunities. Too many companies are keeping lead generation and marketing analysis separated \u2013 with separate teams and management.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIt\u2019s time for this to change. It\u2019s time for data to become more available to decision-makers, within the context of past performance. And with advances in AI<\/a>, there\u2019s no reason that big data should intimidate corporate leaders.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Today’s technologies are making this easier for the savvy marketing practitioner, as there are plenty of powerful lead generation tools and marketing analytics tools that you can use to help automate labor-intensive aspects of this process and get both disciplines working in harmony.<\/p>\n","protected":false},"author":191,"featured_media":14517,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-post-2.php","format":"standard","meta":{"footnotes":""},"categories":[196],"tags":[115],"ppma_author":[1752],"class_list":["post-611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-tech","tag-marketing-and-customer-analytics"],"authors":[{"term_id":1752,"user_id":191,"is_guest":0,"slug":"rehan-ijaz","display_name":"Rehan Ijaz","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_05bf6c2c-f352-4e40-9782-0e34d114dd8a-150x150.jpg","author_category":"","user_url":"","last_name":"Ijaz","first_name":"Rehan","job_title":"","description":"Rehan Ijaz is an entrepreneur, content strategist and editor overseeing contributed content at\u00a0bigdatashowcase.com<\/a>. He is passionate about writing stuff for startups. His areas of interest include digital business strategy and strategic decision making."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=611"}],"version-history":[{"count":0,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/14517"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=611"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}