{"id":610,"date":"2018-02-26T01:11:50","date_gmt":"2018-02-25T22:11:50","guid":{"rendered":"http:\/\/kusuaks7\/?p=215"},"modified":"2025-05-05T10:43:39","modified_gmt":"2025-05-05T10:43:39","slug":"big-data-analytics-trends-developments","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/big-data-analytics-trends-developments\/","title":{"rendered":"Big Data &amp; Analytics: Trends &amp; Developments"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"610\" class=\"elementor elementor-610\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-89e580f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89e580f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653750e8\" data-id=\"653750e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62383061 elementor-widget elementor-widget-text-editor\" data-id=\"62383061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><em>Ready to learn Big Data Analytics? <a href=\"https:\/\/www.experfy.com\/training\/courses\">Browse courses<\/a>\u00a0like\u00a0<a href=\"https:\/\/www.experfy.com\/training\/courses\/big-data-what-every-manager-needs-to-know\">Big Data &#8211; What Every Manager Needs to Know<\/a> developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/em><\/strong>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e383ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e383ee1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-204d8e3\" data-id=\"204d8e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ba7cf elementor-widget elementor-widget-text-editor\" data-id=\"68ba7cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBig Data, Data Science and Analytics can simply be defined as the \u201c<em><strong>art and science of deriving business value from dat<\/strong><\/em><strong>a<\/strong>\u201d. The central piece of this definition is \u201c<em><strong>business value<\/strong><\/em>\u201d which translates to either top line or bottom line impact that can be achieved through the use of data. The concept of data driven decision making has been around for years which made many businesses comprehend the importance of data. It was understood that if utilised correctly, data could remarkably elevate business\u2019s ability to make insightful &amp; strategic decisions.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-aea1c45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aea1c45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39b3c75\" data-id=\"39b3c75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaceaa4 elementor-widget elementor-widget-text-editor\" data-id=\"eaceaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA report by Harvard Business Review states that more data passes through the internet every second than was being stored on the web as a whole 20 years ago. Data generated in today\u2019s world comes from disparate sources. It is\u00a0<strong>high volume, high velocity, and high variety.<\/strong>Interestingly, almost 80% of the data that gets generated is in the form of unstructured text, image and voice data. To build sustainable competitive advantage and gain better customer understanding, every company must collect, store and leverage all available structured and unstructured data.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2194779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2194779\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ca4ffa\" data-id=\"8ca4ffa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2223e46 elementor-widget elementor-widget-text-editor\" data-id=\"2223e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBig Data is affecting the business ecosystem in leaps and bounds. Following are some recent trends and developments which have made it an indispensable tool for businesses around the world.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c6e3040 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6e3040\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e40d159\" data-id=\"e40d159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d5ae06 elementor-widget elementor-widget-heading\" data-id=\"1d5ae06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3><strong>Big Data driven Innovative business models:<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-327c73e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"327c73e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aaa9d36\" data-id=\"aaa9d36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04b7931 elementor-widget elementor-widget-text-editor\" data-id=\"04b7931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cBig Data\u201d has become the basic background of enterprise business model innovation. In the last decade, a number of extremely smart and talented entrepreneurs have created new business models using the power of web, mobile, sensor and other similar technologies \u2013 well known examples being Uber, Airbnb, Amazon, GE, eBay etc. Most of these business models are asset-lite models that use the power of information for creating differentiation.\u00a0<strong>Big Data, Data Science, and Analytics<\/strong>\u00a0has definitely been one of the key pillars for these business models. Having seen the disruptive power of these business models, traditional companies have started focusing on leveraging the power of each of the pillars of these business models.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6b00985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b00985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b93eb6e\" data-id=\"b93eb6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2f39f elementor-widget elementor-widget-heading\" data-id=\"df2f39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3><strong>Success of data driven strategies across multiple business functions:<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6997d00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6997d00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb71b71\" data-id=\"bb71b71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9282012 elementor-widget elementor-widget-text-editor\" data-id=\"9282012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mckinsey.com\/business-functions\/digital-mckinsey\/our-insights\/big-data-whats-your-plan\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">A report by McKinsey &amp; Company highlight<\/a>s how companies that have adopted data-driven strategies enjoy 5% higher productivity and 6% higher profits than their competitors. The insights acquired from analyzing bulk of data produced by the organisation can prove to be a game changer, particularly when applied to the strategic planning process. Multiple businesses performing varied functions can derive long term value from the use of data driven strategies. In around 1990s, this practice was pervasive in the financial services, telecom and retail sector. But the recent decade has seen many more sectors incorporate data analytics into their functioning and indeed benefiting from the approach.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-6ee13b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ee13b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d466db2\" data-id=\"d466db2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae5e6e4 elementor-widget elementor-widget-heading\" data-id=\"ae5e6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3><strong>The multi fold enhancement in technology capabilities:<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-91790fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91790fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-873c904\" data-id=\"873c904\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5fb43b elementor-widget elementor-widget-text-editor\" data-id=\"b5fb43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTechnology forms one of the most critical enablers for analytics to thrive, and is critical for the following:\n<ul>\n \t<li>To capture data across multiple sources<\/li>\n \t<li>For plumbing the various data sources<\/li>\n \t<li>To store and retrieve data<\/li>\n \t<li>To process the data processing<\/li>\n \t<li>For building rules and patterns<\/li>\n \t<li>For implementing the rules and pattern<\/li>\n<\/ul>\nThe tremendous development in IT systems in the last 15-20 years, have helped in making decisions at the most microscopic level. Essentially, technology has helped in enabling data driven decision making through\u00a0<strong>Scope, Scale<\/strong>, and\u00a0<strong>Speed.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9a01280 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a01280\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fd138a\" data-id=\"6fd138a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7f965a elementor-widget elementor-widget-text-editor\" data-id=\"e7f965a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHowever, before embarking on a big data journey, all businesses must also be aware of the plausible risks and investment in infrastructure and data collection. The single biggest risk that an organization may encounter is that of the lack of clarity of the business problem that is being addressed. Committing to the technology and human capital investment prior to identification of the business problems and the expected benefit is hence a major risk for any Big Data initiative.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9805caf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9805caf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06996a5\" data-id=\"06996a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc9dbd1 elementor-widget elementor-widget-text-editor\" data-id=\"fc9dbd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe next biggest risk involves data quality and availability. Poor and inconsistent data may prove to be the biggest bane for the initiative. Implementation failure is another problem to look out for while undertaking a Big-Data initiative. A particular Big Data solution may not get implemented due to multiple hurdles including cultural barriers, non-acceptance from business owners and end users, technology challenges, regulatory challenges etc.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-dddbce4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dddbce4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9554188\" data-id=\"9554188\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d633b63 elementor-widget elementor-widget-text-editor\" data-id=\"d633b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBusinesses of all sizes must leverage the power of Big Data, otherwise, they are at serious risk of being left behind.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Big Data, Data Science and Analytics is the art and science of deriving business value from data. It was understood that if utilised correctly, data could remarkably elevate business&rsquo;s ability to make insightful &amp; strategic decisions.&nbsp;<\/p>\n","protected":false},"author":228,"featured_media":3344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[187],"tags":[122],"ppma_author":[1751],"class_list":["post-610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata-cloud","tag-big-data"],"authors":[{"term_id":1751,"user_id":228,"is_guest":0,"slug":"hindol-basu","display_name":"Hindol Basu","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Basu","first_name":"Hindol","job_title":"","description":"Hindol Basu, the co-author of the book titled Business Analytics &ndash; Applications to Consumer Marketing, is CEO of Actify Data Labs, a machine learning and AI company focusing on applications of machine learning across multiple industries with a particula emphasis on health care and clinical diagnosis. A pioneer in establishing credit bureau analytics, he had developed the first set of credit bureau scores for CIBIL, the Indian credit bureau. He had led multiple analytics initiatives in the Indian, Asia Pacific and North American markets across a wide variety of industries."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/228"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=610"}],"version-history":[{"count":4,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/610\/revisions"}],"predecessor-version":[{"id":37763,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/610\/revisions\/37763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3344"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=610"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}