{"id":557,"date":"2017-12-11T05:28:11","date_gmt":"2017-12-11T05:28:11","guid":{"rendered":"http:\/\/kusuaks7\/?p=162"},"modified":"2025-04-18T17:01:13","modified_gmt":"2025-04-18T17:01:13","slug":"five-ways-artificial-intelligence-can-help-your-business-sell-more","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/five-ways-artificial-intelligence-can-help-your-business-sell-more\/","title":{"rendered":"Five Ways Artificial Intelligence Can Help Your Business Sell More"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tReady to learn Data Science? Browse courses<\/a>\u00a0like\u00a0Data Science Training and Certification<\/a> developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/em><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOver a century ago, the telephone kicked off a communications revolution. More recently, the internet and high levels of smartphone adoption have totally changed the way we do business. Now, it\u2019s the turn of artificial intelligence (AI). A report by Infosys<\/a> revealed that organisations adopting AI expect to see a massive 39% increase in their revenue by 2020. Here are five of the best reasons why \u2018thinking\u2019 computer systems can help your business sell more.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Better lead prioritisation<\/strong><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDo most of your sales calls end in the fatal words \u201cnot interested\u201d? You\u2019re not the only one. According to a report by BrightTALK, 80% of marketers report their lead generation efforts are only slightly or somewhat effective. In a world where the outcome of pursuing a lead is so far from certain, AI can provide a competitive edge.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLead prioritisation involves separating quality leads from the poor ones, allowing your business to contact only those prospects who are most likely to buy. AI helps to expedite this process by sifting through all your data to score prospects based on how likely they are to convert.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\nFrom identifying customer sentiment and competitor involvement to deciding the difference between interest and intent, an AI-enabled CRM platform can analyse all your historical sales data to discover the top factors that convert a prospect. This, in turn, makes sorting through leads super-efficient, giving sales reps all the ammunition they need to prepare for every call.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sales cadence optimisation<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tGenerating better quality leads means your sales team is going to get a whole lot busier. Put simply, a sales cadence is a sequence of activities sales people follow when chasing leads. Just like a metronome produces a steady beat to help musicians play to a rhythm, applying an effective sales cadence will help your team keep on top of leads when demand increases.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tNewVoiceMedia\u2019s new Contact Accelerator feature will ensure outbound sales or service teams are connecting and having successful conversations with prospects and customers. Because it takes between six to eight touches to generate a lead,<\/a> follow-up is key, and calls are automatically rescheduled in the ContactWorld dialler at the optimum frequency with automatic geographic number presentation, significantly increasing the chances of a successful connection.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWith sales journeys often beginning with missed calls, this feature will deliver significant benefits for sales reps who will be able to make first contact with prospects, faster. Furthermore, unanswered calls no longer need to be manually recorded and scheduled, which can be disruptive to the flow of the day, and call backs will be hassle-free.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Helping salespeople to work smarter, not harder <\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe convergence of big data and AI is set to transform sales productivity. Between email, calendar, CRM and calls, the number of data touchpoints your sales team creates throughout the year is impossible to measure. AI offers your team the chance to collect all this data and feed it through an algorithm that reveals actionable insights.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tRight now, many sales reps rely on their instincts when evaluating whether a lead will be interested in a product or service. By tracking behaviour via every single touchpoint across your business, AI can tell reps precisely when and how to contact a prospect for the best possible chance of success. In short, AI eliminates the guesswork to help your reps work more efficiently.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Build better human relationships<\/a><\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAsk most sales reps what part of the job they hate the most and they\u2019ll probably say data entry. Unfortunately, according to research by Docurated<\/a>, sales people only spend one-third of their time on selling. The rest is, you guessed it, typically spent on the type of admin tasks that most reps find mundane and boring.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAI-powered capabilities such as automated data capture, predicative analytics and lead prioritisation eliminate time-consuming administrative work. By providing these features, AI allows sales teams to work on want they do best, building customer relationships \u2013 an area where humans are still far ahead of the capabilities offered by machine minds.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Recommendations to help close sales<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSalespeople have a bad reputation with many customers. But as Andy Rudin once said, \u201cmost people don\u2019t dislike salespeople, they dislike bad selling\u201d. The AI in Salesforce\u2019s Sales Cloud Einstein reduces the likelihood of bad selling by including an Opportunity and Account Insights feature that provides sales reps with recommendations in real-time.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEinstein Account Insights collates all your cloud data to discover the unique patterns and customer trigger points in your sales cycle. As a result, it recognises when deals are on track or at risk, and offers sales reps recommendations on how to close. Meanwhile, by analysing thousands of articles, Einstein Account Insights provides reps with information on the most important issues affecting prospects.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Do you need more help? <\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSalesforce is the provider of the world\u2019s leading CRM product, Sales Cloud. Recently named best contact centre solution<\/a> at the 2017 Call Centre Helper Top 10 Contact Centre Technology Awards, ContactWorld for Sales by NewVoiceMedia is designed as an add-on for Salesforce\u2019s CRM software.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIt provides core contact centre functionality such as omni-channel contact routing, self-service IVR, automated outbound dialing, screen pops and instantaneous CRM updates, with proven 99.999% platform availability. As such, the multi-tenant intelligent communications platform enables sales reps to have more successful conversations with their customers and close more sales.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ready to learn Data Science? Browse courses\u00a0like\u00a0Data Science Training and Certification developed by industry thought leaders and Experfy in Harvard Innovation Lab.Over a century ago, the telephone kicked off a communications revolution. More recently, the internet and high levels of smartphone adoption have totally changed the way we do business. Now, it\u2019s the turn of<\/p>\n","protected":false},"author":116,"featured_media":3087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[187],"tags":[94],"ppma_author":[1657],"class_list":["post-557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata-cloud","tag-data-science"],"authors":[{"term_id":1657,"user_id":116,"is_guest":0,"slug":"ashley-unitt","display_name":"Ashley Unitt","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Unitt","first_name":"Ashley","job_title":"","description":"Ashley Unitt is Chief Scientist and co-founder of award-winning customer contact platform, NewVoiceMedia<\/a>. With over two decade’s experience in developing advanced messaging software, he leads the architecture and research teams and heads up NVM Labs."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/116"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=557"}],"version-history":[{"count":5,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/557\/revisions"}],"predecessor-version":[{"id":37660,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/557\/revisions\/37660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3087"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=557"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}