{"id":426,"date":"2015-08-28T07:28:42","date_gmt":"2015-08-28T04:28:42","guid":{"rendered":"http:\/\/kusuaks7\/?p=31"},"modified":"2024-11-19T12:56:48","modified_gmt":"2024-11-19T12:56:48","slug":"microstrategy-vs-cognos-whos-winner","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/microstrategy-vs-cognos-whos-winner\/","title":{"rendered":"MicroStrategy vs Cognos BI: Who is the Winner?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tTo make this comparison unbiased, we have\u00a0used the BARC 2013 Survey results as a place to begin. The BARC BI Survey 13 examines the 30 odd BI products in several areas such as business benefits, costs, proportion of employees using the product, competitiveness, recommendation, innovation, performance, customer satisfaction and agility. \u00a0<\/strong>Out of the 30 BI products featured in the survey results summary report, only two products have been selected for this comparison post, namely MicroStrategy and IBM Cognos BI. The comparison has been conducted strictly from the business point of view\u0097keeping the benefits that users derive in mind.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why BARC?<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The BARC Survey 13 is based on findings from the world\u0092s largest and most comprehensive survey of business intelligence end-users, which was conducted last year. A total of 3,149 respondents have been reported as participants for the survey with 2,298 respondents providing in-depth usage details about their favorite BI product. \u00a0Within the scope of this survey, 30 BI product brands were enlisted for a thorough analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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An overview of comparison items<\/strong>\u00a0<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOne thing that all BI deployments ought to have in common is that they should deliver business benefits. Here are two quick snapshots of the comparison items.\u00a0<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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MicroStrategy<\/strong>\u00a0<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe BI market witnesses MicroStrategy aggressively tackling rivals like IBM Cognos. To the uninformed, it may appear that both these products have powerful BI capabilities that can be exploited for analytics and reporting needs. The BARC survey proved otherwise. The survey users responded that throughout the implementation and maintenance of these products, they experience vastly different benefits in the BI capabilities of these two products.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMicroStrategy is reputed to deliver superior performance, scalability, usability, efficiency, and reliability, which can ultimately impact a business’s bottom line; hence the truth must be shared with the entire user community.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe challenges of current business analytics are many\u0097shrinking profit margins, shrinking IT budgets, higher business demands, exploding amounts of business data, newer sources of data, and tremendous speed of data acquisition. Products like MicroStrategy require lower IT footprint; and can empower business users to easily create their own reports without much reliance on IT support.\u00a0<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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IBM Cognos BI\n<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIBM Cognos provides BI capabilities to answer key business questions. The features set enables business users to easily view, organize, and customize information to create a unique perspective. The ability to explore a wide variety of information from multiple enhances the user’s understanding of the hidden patterns that exist in business data. IBM Cognos BI allows business users to gather statistical evidence within the product’s BI environment. Here, users can analyze the data and predict strategic outcomes by conducting more advanced predictive or what-if analysis.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The comparison table derived from BARC summary report<\/strong>\u00a0<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs mentioned before, the BARC 2013 BI Survey Results Summary Report was taken as the starting point of the following table. From the comprehensive graph data of all 30 products in comparison, the relevant ranks and scores of MicroStrategy and IBM Cognos BI have been extracted and included in the table. The AVG<\/em> column head is supposed to indicate whether the rank of the compared product in a particular category falls above or below the average (median) rank in the actual graph in the BARC report.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Definition of Peer Groups<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn order to ensure that only similar products<\/em> are compared with each other\u0097\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSome peer groups were created to allow fair and useful comparisons of products that are likely to compete. The following peer groups were used in the BARC survey to allow for fair comparison:\n