{"id":26185,"date":"2021-08-17T10:37:48","date_gmt":"2021-08-17T10:37:48","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/?p=26185"},"modified":"2023-08-17T05:28:25","modified_gmt":"2023-08-17T05:28:25","slug":"how-augmented-reality-deliver-impactful-communications","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/how-augmented-reality-deliver-impactful-communications\/","title":{"rendered":"How Can Augmented Reality Deliver Impactful Communications?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26185\" class=\"elementor elementor-26185\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4f54606 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f54606\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea1dc65\" data-id=\"ea1dc65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4e0683 elementor-widget elementor-widget-text-editor\" data-id=\"f4e0683\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The era of flat content seems to be over now because of the emergence of immersive technologies such as Augmented Reality (AR), Virtual Reality (VR) and 3D visuals. We have already entered a new technological era where content increasingly tends to be dynamic. Just like the dynamic content created through these immersive visuals, customer communication also tends to be dynamic.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92bc130 elementor-widget elementor-widget-text-editor\" data-id=\"92bc130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented Reality (AR) is particularly paving the way for most dynamic communication whether for professionals in corporate environments or for customers as part of customer service and support systems. <a href=\"https:\/\/www.intelivita.co.uk\/augmented-reality-app-development.php\" target=\"_blank\" rel=\"noreferrer noopener\">Apps developed in Augmented Reality technology<\/a> for customer service and business communication are increasingly getting popular.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6abcb elementor-widget elementor-widget-text-editor\" data-id=\"cc6abcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More than <a href=\"https:\/\/www.threekit.com\/20-augmented-reality-statistics-you-should-know-in-2020\" target=\"_blank\" rel=\"noreferrer noopener\">1 Billion people<\/a> now all over the globe use AR. With the launch of AR development tools by mobile platforms such as Apple and Google, thousands of AR-based apps are being launched for diverse niches and purposes. A significant portion of these apps uses AR technology for meaningful customer communication and business collaboration.&nbsp;&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708344f elementor-widget elementor-widget-text-editor\" data-id=\"708344f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here, we are going to explain how AR is going to transform customer communication. But, before that, let us shed some light on the basics of Augmented Reality (AR) technology.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-451c0be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"451c0be\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7d242a\" data-id=\"c7d242a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd79e2a elementor-widget elementor-widget-heading\" data-id=\"cd79e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Augmented Reality?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fbfbe14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbfbe14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37b8253\" data-id=\"37b8253\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b99d71e elementor-widget elementor-widget-text-editor\" data-id=\"b99d71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For understanding the real impact of AR on customer communication and business collaboration, you need to have a detailed understanding of how AR technology works. AR-based apps add to our everyday reality a lot of digital elements, and AR technology allows a more meaningful and deeper representation of the reality on our device screens.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9658e elementor-widget elementor-widget-text-editor\" data-id=\"1b9658e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have a look at some real-world examples of AR implementation, you can easily understand how AR technology works and enriches our sense of reality. Let&#8217;s have a look at some real-world examples of AR implementation.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb32dbc elementor-widget elementor-widget-text-editor\" data-id=\"cb32dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A sports commentator on TV while analysing a game often uses AR-based information overlays or graphics on the live-streaming or recorded sports video.&nbsp;<\/li>\n<li>When shopping in a physical store, you can just scan the barcode of a product, and by using your camera, try the products virtually on your screen. The same can be done while making purchases online.&nbsp;<\/li>\n<li>When buying furniture and furnishings online, you can just upload your room images and see the furniture placed in order to evaluate the final look and feel.&nbsp;<\/li>\n<li>Mobile games like Pokemon Go, which make the game players find virtual characters in different real-world locations by using GPS maps, is a great example of AR gaming.&nbsp;<\/li>\n<li>When a travel app guides the users navigating through new locations and furnishes all the important information on the screen by tracking real-time location, it is a great way to use AR for navigation and as a travel guide.&nbsp;<\/li>\n<li>The real-time conferencing and chat messaging apps that allow incorporating physical objects and persons with digital overlays can also serve as great examples of AR apps.&nbsp;<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37bf8d0 elementor-widget elementor-widget-text-editor\" data-id=\"37bf8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now that we have furnished several examples of AR implementation, let us now explain the way AR can make an impact on different levels of communication, including customer communication, customer support, corporate communication and business collaboration. These will also give us a clear idea about the <a href=\"https:\/\/www.intelivita.com\/blog\/benefits-of-augmented-reality\/\" target=\"_blank\" rel=\"noreferrer noopener\">business benefits of Augmented Reality<\/a>.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8984b98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8984b98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc60308\" data-id=\"fc60308\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3a4ec7 elementor-widget elementor-widget-heading\" data-id=\"e3a4ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR-based Customer Self Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bc1696f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc1696f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42aef80\" data-id=\"42aef80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bfc4da elementor-widget elementor-widget-text-editor\" data-id=\"9bfc4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AR technology brought a great value addition to customers to help them with self-service mechanisms that provide relief from unnecessary dependencies while allowing them access to the knowledge base of a company, along with FAQs, user manuals and hands-on training materials. While treated with an AR-powered experience, these resources help customers find solutions to a lot of issues with ease.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c8904 elementor-widget elementor-widget-text-editor\" data-id=\"d4c8904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sending emails to customers to guide them about new solutions has already taken a back seat because of security concerns. Email security is frequently affected by spam bots. There are measures that say <a href=\"https:\/\/www.capsulink.com\/blog\/shortening-your-e-mail-address\/\" target=\"_blank\" rel=\"noreferrer noopener\">shortening your email address can prevent spam bots<\/a><strong> <\/strong>from taking control, but still, exposure to security vulnerabilities is still there. This is where AR-powered self-guidance and support tools can be more effective.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2ccbe elementor-widget elementor-widget-text-editor\" data-id=\"ab2ccbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to a recent survey on self-installation, 40% of customers prefer following setup instructions right on their mobile screens instead of relying on installation experts. According to the same survey, a whopping 71% of customers prefer AR-based visual guidance for self-installation. These data clearly show that AR-based self-service is likely to grow in popularity among customers.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f967bd elementor-widget elementor-widget-text-editor\" data-id=\"0f967bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the crucial business benefits of Augmented Reality for customer self-service is the reduced cost and fewer instances of return because of faulty installations.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a42c73c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a42c73c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13f75cc\" data-id=\"13f75cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2902491 elementor-widget elementor-widget-heading\" data-id=\"2902491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR for Corporate Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5e415e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e415e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7390933\" data-id=\"7390933\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5e4270 elementor-widget elementor-widget-text-editor\" data-id=\"a5e4270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AR-based applications are increasingly getting popular for corporate communication and collaboration. A wide variety of AR-based applications make business communication and collaboration easier than ever before.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f98b6 elementor-widget elementor-widget-text-editor\" data-id=\"96f98b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Visual Data<\/strong>: Data is more visual in character, thanks to graphic data visualization tools and immersive technologies that can add overlays of relevant data on visuals. In corporate communication, this data visualisation is increasingly playing an important role to facilitate quick and easy understanding and bringing employees of all levels on the same page. AR technology can be highly useful when a business needs to focus on <a href=\"https:\/\/www.hrhelpboard.com\/performance-management.htm\" target=\"_blank\" rel=\"noreferrer noopener\">performance management<\/a>.<\/li>\n<li><strong>Holographic in-person communication<\/strong>: AR-based holographic applications are increasingly becoming popular, and already, brands like Microsoft came up with its &#8220;holoportation&#8221; technology. This has already revolutionised the way strategic business communication with in-person experience can be broadcasted across locations.<\/li>\n<li><strong>Immersive emotional storytelling<\/strong>: AR technology is also being leveraged to evoke emotion, empathy, user understanding and engagement. The AR-based immersive visuals can motivate the employees to give their best efforts and establish better bonding between the brand and the workforce.&nbsp;<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f8d723d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8d723d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da50d32\" data-id=\"da50d32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f06b78 elementor-widget elementor-widget-heading\" data-id=\"7f06b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR-based messaging&nbsp;<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f3e8257 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3e8257\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61ed7db\" data-id=\"61ed7db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cb8939 elementor-widget elementor-widget-text-editor\" data-id=\"3cb8939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AR messaging or messages optimised with AR technology can easily establish meaningful communication with the target audience. A visual message with overlaid information and interactive elements can quickly engage the audience and establish understanding faster.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84cae80 elementor-widget elementor-widget-text-editor\" data-id=\"84cae80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The way some apps allow you to transform your image into a meaningful emoji is a great example of how Augmented Reality works.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44c726 elementor-widget elementor-widget-text-editor\" data-id=\"b44c726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are many more ways to incorporate AR messaging in business environments. An employee can scan a report with their phone and instantly see more details of the report on the screen. An AR message revealing more engaging and interactive details on the screen can broaden the scope of communication. The key qualities of effective AR messaging include the following:&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299c047 elementor-widget elementor-widget-text-editor\" data-id=\"299c047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Visual<\/strong>: AR messages are primarily visual and can be utilised for effective storytelling. For instance, a data chart can be replaced by an engaging presentation of the information on graphic visuals.&nbsp;<\/li>\n<li><strong>Emotional<\/strong>: <a href=\"http:\/\/www.experfy.com\/blog\/bigdata-cloud\/case-in-the-cloud-lawyers-cybersecurity-and-modern-technologies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Immersive technologies<\/a> like AR also help in establishing in-depth emotional connections. Engaging visuals can meaningfully address the emotional impact with the use of images, words and moving images as per the context.&nbsp;<\/li>\n<li><strong>Personal<\/strong>: By allowing users to use their images or real-life events, AR helps them to engage more personally. For example, when a user twists his image and creates a custom emoji, it establishes a personal connection.&nbsp;<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-42f4399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42f4399\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a65998\" data-id=\"4a65998\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c0abc7 elementor-widget elementor-widget-heading\" data-id=\"9c0abc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR to enhance Customer Satisfaction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a0adfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0adfb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f2d3a2\" data-id=\"2f2d3a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-595ba9e elementor-widget elementor-widget-text-editor\" data-id=\"595ba9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented Reality (AR) plays a highly effective role in ensuring customer satisfaction. Let us have a look at the five key factors required for customer satisfaction, and how AR technology establishes them.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0537161 elementor-widget elementor-widget-text-editor\" data-id=\"0537161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Adaptability<\/strong>: It is all about making tailored offerings to customers to satisfy their needs and wants. With tailored visual and immersive communication, and immersive shopping experience involving both real products and their digital representations, AR can offer a satisfactory customer experience.&nbsp;<\/li>\n<li><strong>Establishing Connection<\/strong>: For optimum satisfaction, it is important to allow customers to provide feedback, make interactions and get engaged with the brand. AR-based immersive shopping and branding experiences easily help customers to establish a connection with the brand.&nbsp;<\/li>\n<li><strong>Right product choices<\/strong>: A business needs to showcase the right product line with a proper assortment to ensure ease of making choices. AR-based product catalogues and displays can easily help to reach the right balance between too many and too few choices.&nbsp;<\/li>\n<li><strong>Smooth transaction<\/strong>: For optimum customer satisfaction, it is also important to reduce friction as much as possible and establish a smooth and seamless customer journey. The AR-based online shopping experience can easily engage customers and do away with the frictions in the buying process.&nbsp;<\/li>\n<li><strong>Feel-good environment<\/strong>: A brand must create a feel-good environment to motivate customer engagement with the brand. The fun-filled immersive experience offered by Augmented Reality can easily give customers a good feeling about the business brand and business interactions.&nbsp;<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f95a255 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f95a255\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68bc9e0\" data-id=\"68bc9e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06fc78b elementor-widget elementor-widget-heading\" data-id=\"06fc78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-fd745a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd745a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07879a8\" data-id=\"07879a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f44a88 elementor-widget elementor-widget-text-editor\" data-id=\"6f44a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From ensuring customer satisfaction to establishing seamless brand communication, from allowing everyday business communication to paving a smooth way for rigorous business collaboration, an Augmented Reality (AR) app can make a huge impact on the customer journey and the journey of business brands. In the years to come, AR-based customer communication will be an established norm for most brands.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The era of flat content seems to be over now because of the emergence of immersive technologies such as Augmented Reality (AR), Virtual Reality (VR) and 3D visuals. We have already entered a new technological era where content increasingly tends to be dynamic. Just like the dynamic content created through these immersive visuals, customer communication<\/p>\n","protected":false},"author":480,"featured_media":26181,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-post-2.php","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[965,183],"tags":[226,3988,97,253,95,99,93,92],"ppma_author":[3085],"class_list":["post-26185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-machine-learning","category-ai-ml","tag-ai","tag-ar-technology","tag-artificial-intelligence","tag-augmented-reality","tag-big-data-amp-technology","tag-fintech","tag-internet-of-things","tag-machine-learning"],"authors":[{"term_id":3085,"user_id":480,"is_guest":0,"slug":"dhaval-sarvaiya","display_name":"Dhaval Sarvaiya","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Sarvaiya","first_name":"Dhaval","job_title":"","description":"Dhaval Sarvaiya&nbsp;is Co-Founder of <a href=\"https:\/\/www.intelivita.co.uk\">Intelivita<\/a>, an enterprise web and mobile app development agency that helps businesses achieve the goal of Digital Transformation. He helps Enterprises and Startups overcome their Digital Transformation and Mobility challenges with on-demand solutions powered by cutting-edge technology."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/26185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/480"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=26185"}],"version-history":[{"count":7,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/26185\/revisions"}],"predecessor-version":[{"id":30507,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/26185\/revisions\/30507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/26181"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=26185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=26185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=26185"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=26185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}