{"id":2337,"date":"2020-03-24T03:49:23","date_gmt":"2020-03-24T00:49:23","guid":{"rendered":"http:\/\/kusuaks7\/?p=1942"},"modified":"2023-12-25T11:44:16","modified_gmt":"2023-12-25T11:44:16","slug":"how-to-leverage-voice-search-within-a-mobile-strategy","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/how-to-leverage-voice-search-within-a-mobile-strategy\/","title":{"rendered":"How to Leverage Voice Search Within a Mobile Strategy?"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tIf you look at the web search behavior of people in recent years, you are bound to recognize the huge paradigm shift that occurred through the latest search-specific technologies. From the introduction of semantic search that helps web search engines understand the search intent irrespective of the differences in search terms to the emergence of voice search as the most popular way to search the web on the go, the changes in search behavior has traveled a full circle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVoice search particularly emerged as one of the most popular technologies impacting search behavior and search expectations for a wider audience. Voice search is particularly popular for the teenagers and the millennial that prefer searching the web and popular platforms like YouTube<\/a> with voice commands. For various app niches that require on the go searches, voice search is doubly useful.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An overview of the Voice Search Landscape\u00a0<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFor implementing voice search, you actually have two specific options, respectively, as organic search and direct search. The first path is about making your content ready for the voice search with voice-command attributes. The second path is about facilitating search through voice replacing text command or text-based search terms.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhile the first perfectly fits the large marketing teams that can produce content optimized for voice search, the second option fits well into the context search landscape with a smaller content budget and marketing resources. In the burgeoning space of apps development India offers for the new startups and emerging companies, voice-powered UIs are going to play a decisive role.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Making use of Natural Language Search terms for SEO\u00a0<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tHow can you make your content ready for the users to find out using voice command on search engines? Well, this can be best done by understanding the way users search on the web and make voice commands to access the content they require.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSince the vast majority of people, instead of using very specific search terms or keywords, actually, end up taking courses in nuanced communication or vague search terms for accessing content. Understanding the intent behind such nuanced communication or vague search terms is key to gain maximum advantage in terms of SEO. Well, natural language processing<\/a> (NLP) is the technology to help with this.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFortunately, even for voice search, NLP technology is increasingly being used to decipher the search intent and deliver content that users search for. These days, to deliver search results more specifically to the search intent, the user context is increasingly being taken into consideration. From the user location, user search behavior, personal details, and various attributes easily explain the user context concerning the search intent or search term.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What is A Mobile Voice Strategy?<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSince voice search is mostly used by the Smartphone users to search the web and get access to the required content, web companies and applications are increasingly finding it important to have a clearly laid out mobile voice search strategy. In fact, after being popular for web search, voice commands are increasingly becoming common for mobile app interactions and for searching content through mobile apps. Now, you can search using voice command on YouTube, Netflix, media channels, and most of the popular news and entertainment apps.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAs voice search has emerged as the new feature to boost user engagement with mobile apps, an increasing number of apps are after integrating the technology with more gusto than ever before. Naturally, a mobile voice strategy is something that every successful and leading app is likely to embrace.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\nA lot of E-commerce mobile apps or mobile commerce apps have jumped on this bandwagon of this voice search. Voice search across e-commerce apps helps to make purchases faster and more easily than ever before. From getting access to the desired product listing to checking out after the purchase, voice command has made everything easier.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe mobile voice strategy must take into account two specific aspects that are playing the most important roles. Let us have a look at them one by one.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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