{"id":22820,"date":"2021-05-17T11:22:35","date_gmt":"2021-05-17T11:22:35","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/11-pre-post-mobile-app-launch-pitfalls-avoid\/"},"modified":"2023-08-21T11:31:23","modified_gmt":"2023-08-21T11:31:23","slug":"11-pre-post-mobile-app-launch-pitfalls-avoid","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/software-ux-ui\/11-pre-post-mobile-app-launch-pitfalls-avoid\/","title":{"rendered":"11 Pre And Post Mobile App Launch Pitfalls To Avoid"},"content":{"rendered":"\t\t
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The market for mobile apps is on an upward trajectory that shows no signs of plateauing out any time soon, making it a very exciting space to dabble in. There is huge scope for app development and retail. The market was already valued at US$ 106.27 billion in 2018<\/a>, according to data released by Allied Market Research, and the future is even brighter. The market – fairly pandemic-proof – is expected to grow at a compounded annual growth rate of 18.4% to reach US$ 407.31 billion in the next five years, by 2026.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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While demand is set to nearly quadruple, supply is keeping pace, if not exceeding it. There are about 2.86 million apps on the Play Store and about 1.96 million apps on the Apple App Store.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As a result, to be successful, app marketers must create and adopt effective strategies that can help their apps stand out in the crowd. It is not as easy as developing an app and putting it on the market – just like any product<\/a>, apps, too, face tough competition in the market. Thus, In the mobile app development process<\/a>,\u00a0developers need to focus on the USP of their apps to make them stand out in the crowd and carve out a niche for themselves among app users.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How can you ensure that your mobile app takes the crowning glory?\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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It is not uncommon to be so excited about the usefulness of your app that you forget about paving the way for your mobile app\u2019s launch. But you need to keep your wits about you – if you want your mobile app launch to be a successful one, make sure to avoid the following pitfalls!\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pre-launch pitfalls:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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  1. Neglecting market research<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    If your app is the first of its kind, research your target audience and any lacuna that they are facing, that might get them to use your app. Similarly, perhaps research other apps that your target group might utilise and observe their comments on such apps – what do they appreciate and what do they complain about?\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    If your app joins several others of a similar nature, be sure to jot down a list of features offered up by the competing apps. Use these apps to get a feel for their advantages and disadvantages. Again observe user comments and take stock of what to replicate and what to avoid – this is a great advantage of not being an early mover. Learn from the mistakes of others.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    1. Skipping the beta test phase<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      All the biggest tech brands out there conduct beta testing and it should be no different for mobile apps. You can get your beta testing underway as soon as your app is nearly ready for launch. Make sure that you keep time on hand for any changes that might need to be affected as a result of beta test feedback. A simple google search will give you a whole lot of beta testing websites to choose from.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      1. Not involving the marketing team in the initial stages<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Your marketing team needs to know all the intricacies of your app to effectively make it the preferred choice for your target audience. Bring them in early on and allow them to be part of the process so that they have a handle on everything that your app stands for. This helps them figure out keywords that will get your app picked up.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        1. Not having an app release date<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          The date might go for a toss as delays often take place but it is important to have one in mind and work backwards also so that you can create excitement through influencers, tech bloggers and the press.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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          Post-launch pitfalls:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          1. Letting users forget you<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            You can use paid marketing channels to obtain users but must engage your users and keep ensuring that the app stays relevant to retain these users in the long run.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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            1. Neglecting measurement and monitoring of traffic<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              As long as your app is making money, things are great, right? Right, but what about tomorrow? You need to keep track of how many active users you have on a daily weekly and monthly basis; you need to know when and where you lose users and you need to know how often your app is used by them.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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              1. Not utilizing the app\u2019s update description space<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                Just like a blank Instagram profile or Tinder profile looks shifty, an app with no description confuses and scares away potential subscribers. And also, why would you forgo a free marketing opportunity?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                1. Insufficient focus on customer support<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  The angriest reviews are usually seen from app users who have been unable to get customer support. Avoid landing yourself in this soup by optimizing your customer support services before your mobile app\u2019s launch.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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                  1. Stressing too much on push notifications<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    Most people will not mind a push notification now and then but making it an everyday affair is a big no-no. Here are some clear mistakes to steer clear of when it comes to push notifications<\/a>:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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