{"id":22443,"date":"2020-11-16T10:12:14","date_gmt":"2020-11-16T10:12:14","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/trust-artificial-intelligence\/"},"modified":"2021-05-21T03:34:14","modified_gmt":"2021-05-21T03:34:14","slug":"trust-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/trust-artificial-intelligence\/","title":{"rendered":"Do You Trust Artificial Intelligence?"},"content":{"rendered":"\n

Can we make people trust Artificial Intelligence (AI) more using attachment security?<\/p>\n\n\n\n

Artificial intelligence<\/a>\u00a0(AI) is everywhere. In a typical day, people likely use\u00a0AI multiple times without even knowing it: Alexa and Siri, Google Maps, Uber and Lyft, autopilot on commercial flights, spam filters, and smart email categorization (so anyone using Gmail, Yahoo, or Office 365\/outlook), mobile check deposits, plagiarism checkers, online searches, personalized recommendations, Facebook, Instagram, and Pinterest\u00a0are all examples of AI.<\/p>\n\n\n\n

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Trusting AI?Source: geralt\/Pixabay<\/figcaption><\/figure><\/div>\n\n\n\n

But what happens when people are being introduced to a new AI technology? How likely are they to trust the new technology?<\/p>\n\n\n\n

With an interdisciplinary team of researchers from the University of Kansas, we set to find out. The results are published in a new paper<\/a> in the journal Computers in Human Behavior<\/em>. We found that people\u2019s trust in AI is tied to their relationship or attachment style<\/a>. Our research shows that people who are anxious<\/a> about their relationships with humans tend to be less trusting when it comes to AI. Importantly, the research also suggests trust in artificial intelligence<\/a> can be increased by reminding people of their secure relationships with other humans.<\/p>\n\n\n\n

Grand View Research\u00a0estimated\u00a0<\/a>the global artificial\u00a0intelligence<\/a>\u00a0market at $39.9 billion in 2019, and it is projected to expand at a compound annual growth rate of 42.2 percent from 2020 to 2027. However,\u00a0lack of trust\u00a0<\/a>remains a key obstacle to adopting new AI technologies.<\/p>\n\n\n\n

Our new research suggests ways to boost trust in artificial intelligence.<\/strong><\/p>\n\n\n\n

In three studies, we first showed that\u00a0attachment<\/a>\u00a0style, thought to play a central role in romantic and parent-child relationships, predicts <\/a>people\u2019s trust in artificial intelligence. In the next two studies, we exposed people to attachment-related cues (via\u00a0priming\u00a0<\/a>or\u00a0nudging<\/a>) and showed that such exposure leads to changes in trust levels. Some of our main findings include:<\/p>\n\n\n\n