{"id":2201,"date":"2020-01-20T02:25:52","date_gmt":"2020-01-20T02:25:52","guid":{"rendered":"http:\/\/kusuaks7\/?p=1806"},"modified":"2024-01-25T18:04:15","modified_gmt":"2024-01-25T18:04:15","slug":"from-hr-to-medicine-and-art-ar-and-vr-change-our-perception-of-reality","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/from-hr-to-medicine-and-art-ar-and-vr-change-our-perception-of-reality\/","title":{"rendered":"From HR to medicine &amp; art &#8211; AR and VR change our perception of reality"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2201\" class=\"elementor elementor-2201\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1f6039b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f6039b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-310af65b\" data-id=\"310af65b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75577bac elementor-widget elementor-widget-text-editor\" data-id=\"75577bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<em>From improving work productivity to visualising medical data, AR and VR provide value in many different ways.<\/em>\n<ul>\n \t<li>Microsoft wants to merge digital environments with the real world<\/li>\n \t<li>British Airways uses VR to relax and entertain passengers<\/li>\n \t<li>Intelligent VR characters help employees improve social skills<\/li>\n \t<li>Immersive tech helps doctors better understand cancer cells<\/li>\n \t<li>Virtual graffiti is the next trend in street art<\/li>\n \t<li>AR helps technicians repair machines<\/li>\n \t<li>Immersive tech is poised to grow<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32a343 elementor-widget elementor-widget-text-editor\" data-id=\"c32a343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInnovative technologies are at the heart of economic growth. They enable entrepreneurs and scientists to move the world forward and tackle today\u2019s most pressing challenges. Customers benefit, too, by enjoying better products and services. As the race for the next technological breakthrough intensifies, virtual reality (VR) and augmented reality (AR) are increasingly showing their potential. These immersive technologies transport users into a three-dimensional environment or overlay the real world with virtual elements. After years of development of apps and hardware, the global AR and VR market is ready to grow and is expected to<a href=\"https:\/\/www.statista.com\/statistics\/591181\/global-augmented-virtual-reality-market-size\/\" rel=\"noopener\">\u00a0reach<\/a>\u00a0$18.8 billion in 2020, expanding rapidly in the coming years.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7cd86 elementor-widget elementor-widget-text-editor\" data-id=\"1e7cd86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis growth comes as no surprise, as the creation and manipulation of digital realities has many practical applications in industrial and consumer markets. Immersive experiences can help people enjoy movies, improve soft skills, create public art, repair machines, research cancer, and do many other things. And both startups and corporations are embracing this advanced tech. British Airways, for instance, uses VR to entertain passengers, while the Israeli tech startup Fieldbit helps technicians repair machines more efficiently. As more and more companies warm up to the use of cutting-edge solutions, the growth of\u00a0AR and VR\u00a0is set to accelerate even further.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-222883f elementor-widget elementor-widget-heading\" data-id=\"222883f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Microsoft wants to merge digital environments with the real world<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1ab12 elementor-widget elementor-widget-text-editor\" data-id=\"af1ab12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe tech giant Microsoft is at the forefront of innovation in the VR field. One of its latest projects, called DreamWalker, focuses on developing technologies that enable users to be fully immersed in the digital world while moving in the real one. People could, for instance, take their usual walking route to work wearing a VR headset and experience passing through another environment of their choosing. To prevent people from running into dangers in the real world, Microsoft\u2019s device uses geolocation data, a GPS sensor, two cameras,<a href=\"https:\/\/arstechnica.com\/gadgets\/2019\/10\/microsofts-dreamwalker-vr-turns-your-daily-commute-into-a-totally-different-one\/\" rel=\"noopener\">\u00a0and<\/a>\u00a0\u201ca Windows Mixed Reality-provided relative position trace\u201d to track users and spot obstacles that lie in their path. The system then displays the obstacles, such as pedestrians or trees, as virtual objects, enabling the headset wearer to see and avoid them. Additionally, the program uses an arrow marker to guide users in a safe direction.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6ace4 elementor-widget elementor-widget-heading\" data-id=\"cb6ace4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>British Airways uses VR to relax and entertain passengers<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30552cf elementor-widget elementor-widget-text-editor\" data-id=\"30552cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUnlike Microsoft, British Airways is unlikely to face regulatory backlash for its VR-related plans. The UK airline giant has teamed up with the American in-flight entertainment firm SkyLights to provide first-class passengers with immersive content displayed via the AlloSky VR headset. During the trial phase, travellers on flights between London\u2019s Heathrow and New York City\u2019s John F. Kennedy airports will be able to enjoy films, documentaries, and travel programmes in 2D, 3D, or 360\u00b0 formats. Those afraid of flying will be able to choose therapeutic content, such as guided meditation and sound therapy. British Airways<a href=\"https:\/\/mediacentre.britishairways.com\/pressrelease\/details\/86\/2019_319\/11449?ref=email\" rel=\"noopener\">\u00a0boasts<\/a>\u00a0that \u201cthe experience even works when they [passengers] are lying fully flat.\u201d\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-549a53b elementor-widget elementor-widget-text-editor\" data-id=\"549a53b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBut this \u201c3D cinema in the skies\u201d isn\u2019t the airline\u2019s first experiment with VR. The company already uses SkyLights\u2019 headsets at its ticket counters in Heathrow to show passengers the benefits of first-class travel and convince them to upgrade their tickets. Other airlines are also looking into improving the travel experience with VR. For instance, Alaska Airlines also partnered with SkyLights to offer in-flight headsets, while Air France, Qantas, Lufthansa, and several other airlines have trialled VR programs as well.\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 700px; height: 525px;\" src=\"https:\/\/i.ytimg.com\/vi\/MULLxD40K4w\/hqdefault.jpg\" alt=\"\" data-lazy-src=\"https:\/\/i.ytimg.com\/vi\/MULLxD40K4w\/hqdefault.jpg\" data-was-processed=\"true\" \/><\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de58537 elementor-widget elementor-widget-video\" data-id=\"de58537\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/MULLxD40K4w\\&quot;&gt;https:\\\/\\\/youtu.be\\\/MULLxD40K4w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2031152 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2031152\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32e6438\" data-id=\"32e6438\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2028473 elementor-widget elementor-widget-heading\" data-id=\"2028473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<h2>Intelligent VR characters help employees improve social skills<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874b153 elementor-widget elementor-widget-text-editor\" data-id=\"874b153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tApart from flying, firing people is another experience that VR-based products can make less stressful. The US tech firm Talespin\u00a0<a href=\"https:\/\/www.technologyreview.com\/f\/614102\/you-can-now-practice-firing-someone-in-virtual-reality\/\" rel=\"noopener\">developed<\/a>\u00a0virtual human training technology, called CoPilot, to help employees develop leadership and communication skills. Users can role-play critical conversations, such as firing someone or dealing with aggressive customers, in a safe virtual environment. Barry, for instance, is one of the VR characters they can talk to. He listens carefully to hear the reasons why he\u2019s being let go and can either accept the situation calmly or shout and yell, depending on the way he\u2019s handled. The company<a href=\"https:\/\/futurism.com\/the-byte\/vr-training-fire-virtual-people\" rel=\"noopener\">\u00a0notes<\/a>\u00a0in a blog post that when users interact \u201cwith Barry in the simulation, they navigate hundreds of possible conversation paths to effectively (or ineffectively) terminate Barry, face common wrongful termination pitfalls, and experience Barry\u2019s realistic speech, body language, and human-like mannerisms\u201d.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86d130 elementor-widget elementor-widget-text-editor\" data-id=\"b86d130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFurthermore, human resource (HR) teams can<a href=\"https:\/\/www.talespin.company\/copilot-virtual-human-training\/\" rel=\"noopener\">\u00a0use<\/a>\u00a0CoPilot to train staff in diversity, inclusion, mediation, and empathy skills. Talespin offers training for sales and customer service departments, too. Cold calling, overcoming objections, building rapport, and closing deals are just some of the many skills that professionals can improve by talking to intelligent virtual characters. Lastly, the software can assist managers who want to improve their talent management, group discussions, and public speaking abilities.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a37cd9 elementor-widget elementor-widget-heading\" data-id=\"9a37cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Immersive tech helps doctors better understand cancer cells<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b4767 elementor-widget elementor-widget-text-editor\" data-id=\"b7b4767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tScientists at the Cancer Research UK Cambridge Institute (CRUK) have<a href=\"https:\/\/www.bbc.com\/news\/health-46527235\" rel=\"noopener\">\u00a0developed<\/a>\u00a0a system that makes it possible to observe tumour cells using a VR headset. The solution involves scanning a piece of cancer tissue, staining it with markers to show its molecular composition and DNA characteristics, and finally, rebuilding it as a 3D model. Users from around the world can then analyse the tumour in a VR laboratory. Professor Greg Hannon, the director of CRUK,<a href=\"https:\/\/www.bbc.com\/news\/health-46527235\" rel=\"noopener\">\u00a0says<\/a>\u00a0that \u201cNo-one has examined the geography of a tumour in this level of detail before; it is a new way of looking at cancer.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c0bff elementor-widget elementor-widget-text-editor\" data-id=\"d7c0bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe VR system provides rich medical data. It can visualise, for example, how a group of cells separates from the main tumour body and spreads to surrounding tissues. These insights help doctors understand the various ways in which cancer cells interact with each other and could potentially lead to key medical breakthroughs. Professor Karen Vousden, CRUK\u2019s chief scientist,<a href=\"https:\/\/www.bbc.com\/news\/health-46527235\" rel=\"noopener\">\u00a0says<\/a>\u00a0that VR-based technologies are \u201cmuch more dynamic than the static 2D versions we are used to.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8036cdc elementor-widget elementor-widget-video\" data-id=\"8036cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/a8mZqcmRJrk\\&quot;&gt;https:\\\/\\\/youtu.be\\\/a8mZqcmRJrk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22e1d2 elementor-widget elementor-widget-heading\" data-id=\"c22e1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Virtual graffiti as the next trend in street art<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7b70 elementor-widget elementor-widget-text-editor\" data-id=\"c0d7b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFollowing the Pok\u00e9mon Go craze, millions of people started using various AR apps. To take advantage of this trend, the mobile publisher iDreamSky and game developer Sybo<a href=\"https:\/\/www.theverge.com\/2019\/10\/12\/20908824\/mark-ar-google-cloud-anchors-social-art-platform-harassment-moderation\" rel=\"noopener\">\u00a0teamed<\/a>\u00a0up to create Mark AR, a smartphone app that enables users to paint virtual graffiti. Artists can draw freehand or choose from a range of stencils and images they\u2019ve already prepared in Photoshop. Once completed, the software stores the location of the artwork using GPS and computer vision. Users can then share their art with a single person, a group of friends and followers, or the members of an interest-based group.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9169072 elementor-widget elementor-widget-text-editor\" data-id=\"9169072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEnabling people to showcase their creativity through this app might make roaming the streets more interesting. Users could point their smartphones at walls and enjoy or create beautiful murals, turning blank brick into a canvas filled with street art. But Mark AR could be used in undesirable ways, too. Hate groups placing racist tags on memorials, students bullying each other, and big influencers putting insulting stickers on small shops are all likely scenarios that the app might lead to. However, the developers are keen on creating a positive environment in the app and are looking into several methods of achieving that goal.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecd6d6 elementor-widget elementor-widget-image\" data-id=\"1ecd6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/EQ0v_LoLS9g\/hqdefault.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699e351 elementor-widget elementor-widget-heading\" data-id=\"699e351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>AR helps technicians repair machines<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2634e79 elementor-widget elementor-widget-text-editor\" data-id=\"2634e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Israeli firm Fieldbit has\u00a0<a href=\"https:\/\/arstechnica.com\/gadgets\/2019\/10\/fieldbit-is-bringing-augmented-reality-to-industrial-plants\/\" rel=\"noopener\">developed<\/a>\u00a0an AR app that helps field technicians repair machines faster. By wearing Realwear\u2019s HMT-1 smart glasses or using a smartphone app, users that struggle with unfamiliar maintenance operations can request assistance. First, they select the type of device they want to fix. Then, the app displays procedure outlines on the field worker\u2019s phone or headset, highlighting parts that need to be fixed or removed in real time. If the software lacks information about the machine, users are connected to remote support agents that guide them through the procedure.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d23a9 elementor-widget elementor-widget-text-editor\" data-id=\"03d23a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe company is also working on upgrading the software with AI image recognition capabilities that would enable the app to recognise machines and display appropriate procedures automatically. But the app benefits users even in its current form. Fieldbit<a href=\"https:\/\/www.fieldbit.net\/\" rel=\"noopener\">\u00a0claims<\/a>\u00a0that its clients report a 20 per cent increase in service profitability, a 40 per cent reduction in on-the-job training time, and many other improvements. And the system is used by many well-known businesses, including the oil giant British Petroleum, the US industrial conglomerate Honeywell, and the multinational engineering company The Linde Group.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9528fd elementor-widget elementor-widget-heading\" data-id=\"c9528fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Immersive tech is poised to grow<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af4442c elementor-widget elementor-widget-text-editor\" data-id=\"af4442c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tImmersive technologies deliver value by creating new digital environments. Whether viewed from a headset or a smartphone app, virtual characters and tools help people learn more, work smarter, and have fun. Businesses are racing to take advantage of this trend, which is why users are poised to receive ever more sophisticated VR and AR products and services. From medicine and art to HR and manufacturing, no industry will be left untouched by immersive solutions that change our perception of reality.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Immersive technologies deliver value by creating new digital environments. Whether viewed from a headset or a smartphone app, virtual characters and tools help people learn more, work smarter, and have fun. Businesses are racing to take advantage of this trend, which is why users are poised to receive ever more sophisticated VR and AR products and services. From medicine and art to HR and manufacturing, no industry will be left untouched by immersive solutions that change our perception of reality.<\/p>\n","protected":false},"author":661,"featured_media":3382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[187],"tags":[95],"ppma_author":[3424],"class_list":["post-2201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata-cloud","tag-big-data-amp-technology"],"authors":[{"term_id":3424,"user_id":661,"is_guest":0,"slug":"richard-van-hooijdonk","display_name":"Richard Hooijdonk","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-19-150x150.png","user_url":"https:\/\/www.richardvanhooijdonk.com\/","last_name":"Hooijdonk","first_name":"Richard","job_title":"","description":"Richard van Hooijdonk, trendwatcher, <a href=\"https:\/\/richardvanhooijdonk.com\/en\/\">futurist<\/a> and international keynote speaker, offers valuable inspiration sessions for companies,\u00a0organizations and the public sector.\u00a0His inspiration sessions have been attended by over 420,000 people. He is a regular guest at radio and television programs. He also lectures at\u00a0Nyenrode Business University and Erasmus University Rotterdam\/Netherlands.\u00a0He investigates tech trends like robotics, drone technology, autonomous transport systems, Internet of Things, virtual reality, biotech, nanotech, neurotech, blockchain, 3D and 4D printing and of course augmented and virtual reality and their impact on various industries. Findings are published weekly in the form of compelling articles, e-books and white papers."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=2201"}],"version-history":[{"count":9,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2201\/revisions"}],"predecessor-version":[{"id":35670,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2201\/revisions\/35670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3382"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=2201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=2201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=2201"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}