{"id":2181,"date":"2020-01-08T02:26:13","date_gmt":"2020-01-08T02:26:13","guid":{"rendered":"http:\/\/kusuaks7\/?p=1786"},"modified":"2024-01-30T07:59:50","modified_gmt":"2024-01-30T07:59:50","slug":"ccpa-what-does-it-mean-for-ai-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/ccpa-what-does-it-mean-for-ai-artificial-intelligence\/","title":{"rendered":"CCPA: What Does It Mean For AI (Artificial Intelligence)?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2181\" class=\"elementor elementor-2181\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-35fed4c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35fed4c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1964dbf6\" data-id=\"1964dbf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8fbf4 elementor-widget elementor-widget-text-editor\" data-id=\"e8fbf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNext week, the CCPA (California Consumer Privacy Act) will go into effect.\u00a0It really hasn\u2019t gotten much attention\u2013but it should.\u00a0The law is likely to have a far-reaching impact on the tech world, especially in categories like AI (Artificial Intelligence).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f9a97 elementor-widget elementor-widget-text-editor\" data-id=\"30f9a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSo what is the CCPA? Actually, it is the most thorough privacy regulation in the US.\u00a0It even goes beyond the requirements of the General Data Protection Regulation (GDPR) act, which is focused on Europe.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff45c3f elementor-widget elementor-widget-text-editor\" data-id=\"ff45c3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUnder the CCPA, a company must disclose to customers all the information that has been collected on them well as the data shared with third parties (there is also the right to opt out).. The law applies to firms that meet one of the following: annual revenues in excess of $25 million; the processing of data involves more than 50,000 consumers; or more than 50% of revenues come from the selling of personal data.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118679b elementor-widget elementor-widget-text-editor\" data-id=\"118679b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cCompanies that are not in compliance not only run the risk of financial ramifications through fines, but also put their brand reputation on the line,\u201d said Christy Wyatt, who is the CEO of\u00a0<a href=\"https:\/\/www.absolute.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.absolute.com\/\">Absolute<\/a>.\u00a0\u201cToday\u2019s modern enterprises, those that want to win, need to be laser focused on transparency and trust\u2013and ready for rapid response when that trust is misplaced.\u201d\n<p aria-hidden=\"true\" data-nosnippet=\"true\">Keep in mind that the California Attorney General has significant powers for enforcement of the CCPA, with the ability to impose fines of up to $7,500 per incident per person. Consumers also have a limited private right of action for any data breaches and the ability to bring class action lawsuits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e03492 elementor-widget elementor-widget-heading\" data-id=\"7e03492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>CCPA And AI<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d608e8 elementor-widget elementor-widget-text-editor\" data-id=\"2d608e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs with any new law, there will be tests in the courts.\u00a0But it does seem clear that the CCPA will mean that plenty of companies will have to rethink their approaches with AI.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-897af5b elementor-widget elementor-widget-text-editor\" data-id=\"897af5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cMany AI applications gather or process consumers&#8217; personal information for various purposes,\u201d said Harley Geiger, who is the Director of Public Policy at\u00a0<a href=\"https:\/\/www.rapid7.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.rapid7.com\/\">Rapid7<\/a>.\u00a0\u201cThose activities would be subject to the CCPA&#8217;s requirements,. So, for example, a company may need to disclose to consumers that it uses browsing history to aid algorithmic decisions, and a company may need to allow consumers to delete personal information from automated services that learn from that personal information.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9197226 elementor-widget elementor-widget-text-editor\" data-id=\"9197226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt a minimum, companies should tighten up their compliance policies, which may also mean purchasing new tools for monitoring.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23368c7 elementor-widget elementor-widget-text-editor\" data-id=\"23368c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cAt a national level, when the CCPA goes into effect in January, data privacy regulation in America will become more complicated than ever before,\u201d said Danny Allan, who is the VP of Product Strategy at\u00a0<a href=\"https:\/\/www.veeam.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.veeam.com\/\">Veeam<\/a>.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031f2b6 elementor-widget elementor-widget-text-editor\" data-id=\"031f2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThen what are some best practices to consider?\u00a0Here\u2019s a look:\n<ul>\n \t<li>Barry Cooper, Enterprise Group President at\u00a0<a href=\"https:\/\/www.nice.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.nice.com\/\">NICE<\/a>:\u00a0\u201cIn order to comply, businesses are looking at being more proactive with dedicated solutions to pinpoint potential violations, effectively mapping private data and taking corrective actions whenever necessary. For a successful compliance strategy, organizations need to adopt analytics and automation to gain control over the stream of data through better powered data processes. Looking specifically at the text of the law, authentication should also be performed for access rights.\u00a0This of course can be uniquely supported by AI and voice biometrics, with customer consent.\u201d<\/li>\n \t<li>Abhay Singhal, the CEO of the\u00a0<a href=\"https:\/\/www.inmobi.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.inmobi.com\/\">InMobi<\/a>\u00a0Marketing Cloud:\u00a0\u201cIf AI companies are using personal data to benefit its customers, there should not be any issue. However, if AI companies are using personal data that they do not own (second\/third party), this is a place where constraints will be enforced. Hence such companies that do not own data will have to comply and acquire this data in a compliant manner. AI companies will now have to be very clear with their customers on what data they collect and how they use the same. Overall, this is a great way to make sure personal data is not going in the hands of companies that do not add any value back to the customer.\u00a0Any company working on AI models need to make sure that the lineage of personal data is understood and acquired in a compliant manner. This will lead to a lot of companies (who do not have access to customers) using digital fingerprints for modelling and using aggregate data instead of personal data.\u201d<\/li>\n \t<li>Mike Leone, who is the Senior Analyst at the\u00a0<a href=\"https:\/\/www.esg-global.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.esg-global.com\/\">Enterprise Strategy Group<\/a>:\u00a0\u201cThe CCPA also covers inferences based on that data. In other words, when a company creates a data profile for a consumer based on connecting a group of data points, that will also need to be shared. These would include areas like user behavior, perceived intelligence levels, preferences, psychological trends, etc. In fact, derived data points make up a majority of a data profile. The conundrum for AI as it relates to CCPA is that a surprising number of businesses don\u2019t know how an insight was derived from a complex model or deep neural network. I think it will force those leveraging AI to prioritize explainability as a feature of their chosen AI platform, where insights derived from AI must be explained to a point where they can be understood by a human.\u201d<\/li>\n \t<li>Ravish Patel, who is the Director of Data at\u00a0<a href=\"https:\/\/www.telesign.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.telesign.com\/\">TeleSign<\/a>:\u00a0\u201cSpecific systems\/processes will have to be established to manage various principles of CCPA. A central data repository needs to be developed and managed to collect the list of personal data used, their purposes as consented by the users or legitimacy, etc. A dedicated system will be needed to ensure Identity Verification of users who exercise their rights to delete their data, as it is possible that fraudsters might abuse these processes to bypass AI models specifically built to catch fraud. Also, processes will have to be developed to ensure end user inquiries (like Do not Sell my Data) will be treated as per the CCPA guidelines. In addition, data privacy principles like anonymization and masking will have to be implemented throughout the data lifecycle to ensure the use of personal data within various AI modes.\u201d<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e266998 elementor-widget elementor-widget-heading\" data-id=\"e266998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>The Future<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a44fb1 elementor-widget elementor-widget-text-editor\" data-id=\"6a44fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe CCPA will likely spark more legislation in other states and countries.\u00a0For example, there has been the passage of similar laws in Nevada and Maine.\u00a0And there are proposed bills in Hawaii, Illinois, Massachusetts, Minnesota, New Jersey, New York, Pennsylvania, Rhode Island, and Washington.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e9085 elementor-widget elementor-widget-text-editor\" data-id=\"a1e9085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cIn 2020 and beyond, we can expect to see a significant increase in regulations placed on consumer data collection and use,\u201d said Guy Cohen, who is the Strategy and Policy Lead at\u00a0<a href=\"https:\/\/www.privitar.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.privitar.com\/\">Privitar<\/a>.\u00a0\u201cGDPR and CCPA have paved the way for similar legislation. While we know that other states are already working on such laws, we will not be surprised if the federal government also decides to enact similar legislation in the future.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Next week, the California Consumer Privacy Act (CCPA ) will go into effect.&nbsp;It really hasn&rsquo;t gotten much attention&ndash;but it should.&nbsp;The law is likely to have a far-reaching impact on the tech world, especially in categories like AI (Artificial Intelligence). So what is the CCPA? Actually, it is the most thorough privacy regulation in the US.&nbsp;It even goes beyond the requirements of the General Data Protection Regulation (GDPR) act, which is focused on Europe.&nbsp;<\/p>\n","protected":false},"author":667,"featured_media":3277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[183],"tags":[97],"ppma_author":[3440],"class_list":["post-2181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","tag-artificial-intelligence"],"authors":[{"term_id":3440,"user_id":667,"is_guest":0,"slug":"tom-taulli","display_name":"Tom Taulli","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_63f5f357-f6ae-4999-b3f4-ed30406eb86c-150x150.jpg","user_url":"http:\/\/www.taulli.com\/","last_name":"Taulli","first_name":"Tom","job_title":"","description":"Tom Taulli is an author, speaker, and advisor \u2013 with a focus primarily on technology. He has co-founded a variety of\u00a0companies, including Hypermart.net (sold to InfoSpace), WebIPO and BizEquity. He is also a contributor to Forbes.com, Bloomberg.com, Kiplinger and BusinessWeek. \u00a0He has also written a variety of books, mostly on tech and finance.\u00a0 His latest is\u00a0<a href=\"http:\/\/amzn.to\/2Fdl3uD\">Artificial Intelligence Basics: A Non-Technical Introduction<\/a>. \u00a0As of now, he is an advisor to some awesome startups."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/667"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=2181"}],"version-history":[{"count":5,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2181\/revisions"}],"predecessor-version":[{"id":35740,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2181\/revisions\/35740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3277"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=2181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=2181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=2181"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}