{"id":2076,"date":"2019-11-18T04:13:55","date_gmt":"2019-11-18T01:13:55","guid":{"rendered":"http:\/\/kusuaks7\/?p=1681"},"modified":"2024-02-23T15:09:57","modified_gmt":"2024-02-23T15:09:57","slug":"key-things-to-know-before-launching-a-blockchain-business","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/fintech\/key-things-to-know-before-launching-a-blockchain-business\/","title":{"rendered":"Key things to know before launching a blockchain business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2076\" class=\"elementor elementor-2076\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-44f049bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44f049bc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4397579d\" data-id=\"4397579d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c26f136 elementor-widget elementor-widget-text-editor\" data-id=\"7c26f136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<ul>\n \t<li>\n<h4><strong><em>The founding team must possess tech skills<\/em><\/strong><\/h4>\n<\/li>\n \t<li>\n<h4><strong><em>How to attract funds even if the crypto market is volatile<\/em><\/strong><\/h4>\n<\/li>\n \t<li>\n<h4><strong><em>Blockchain\u2019s benefits are accessible to many companies<\/em><\/strong><\/h4>\n<\/li>\n \t<li>\n<h4><strong><em>Investors are betting big on blockchain<\/em><\/strong><\/h4>\n<\/li>\n<\/ul>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ec829 elementor-widget elementor-widget-text-editor\" data-id=\"a2ec829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt took less than a decade for blockchain to move from a fringe idea to a promising technology embraced by many investors and entrepreneurs. In the first nine months of 2018, for instance, nearly $3.9 billion in venture capital (VC) investments was\u00a0<a href=\"https:\/\/www.coindesk.com\/vc-investment-in-blockchain-startups-is-up-280-so-far-this-year\" rel=\"noopener\">poured<\/a>\u00a0into this sector \u2013 a whopping 280 per cent rise compared to the whole of 2017. Initial Coin Offerings (ICOs) were even more successful,\u00a0<a href=\"https:\/\/cointelegraph.com\/news\/ico-performance-in-q3-2018-saw-overall-disappointment-study-shows\" class=\"broken_link\" rel=\"noopener\">providing<\/a>\u00a0startups with over $10 billion in 2018 alone. And as the promise of blockchain lures a growing number of startups, it\u2019s important to have a good grasp of the key aspects of this technology and dispel potentially wrong expectations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ac321 elementor-widget elementor-widget-text-editor\" data-id=\"c7ac321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStarting a blockchain-based business is in many ways similar to starting any other business. You need to have a good product, excellent\u00a0<a href=\"https:\/\/www.richardvanhooijdonk.com\/en\/keynote\/the-future-of-marketing\/\" rel=\"noopener\">marketing<\/a>, a skilful founding team, and \u2013 preferably \u2013 deep-pocketed investors. But blockchain makes a difference in how you get all these things. It provides companies with an unconventional way of attracting investor money through ICOs, and can improve business operations through efficient smart contracts, better\u00a0<a href=\"https:\/\/www.richardvanhooijdonk.com\/en\/blog\/all-the-surprising-and-scary-ways-you-and-your-systems-can-be-hacked\/\" class=\"broken_link\" rel=\"noopener\">cyber-security<\/a>, and improved user privacy. These benefits aren\u2019t only available to blockchain-focused companies, but to a large range of other businesses like manufacturers, retailers, and many others.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da76a97 elementor-widget elementor-widget-heading\" data-id=\"da76a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>The founding team must possess tech skills<\/h2>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6358a elementor-widget elementor-widget-text-editor\" data-id=\"4b6358a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs a distributed ledger that stores cryptographically protected transactions on thousands of computers, blockchain is both an exciting and complex technology. It\u2019s a tech ecosystem where things move fast, and that\u2019s why Ali Ayyash, the founder and CEO of the blockchain firm Lumeousa,\u00a0<a href=\"https:\/\/hackernoon.com\/starting-a-business-on-the-blockchain-heres-what-you-need-to-know-6fd60d9f6951\" rel=\"noopener\">warns<\/a>\u00a0that founding teams need \u201cto possess technical skill\u201d in blockchain and that everyone in the team will \u201cneed to collaborate across specialties, and you\u2019ll need to be able to do it quickly\u201d. Connecting with people who have experience in this field is critical, too. Absorbing lessons learned by other companies can prevent costly mistakes\u00a0<a href=\"https:\/\/medium.com\/applicature\/the-top-5-mistakes-in-blockchain-project-implementation-770b17064d11\" class=\"broken_link\" rel=\"noopener\">such as<\/a>\u00a0insufficient testing prior to product launch, or loss of cryptographic keys needed to access crypto coins.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-882715f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"882715f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50dad5e\" data-id=\"50dad5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e8e774 elementor-widget elementor-widget-text-editor\" data-id=\"4e8e774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\">As a distributed ledger that stores cryptographically protected transactions on thousands of computers, blockchain is both an exciting and complex technology.<\/span><\/p>\nTalking with blockchain experts will also help to broaden your horizon in terms of the possibilities blockchain can offer. This technology isn\u2019t only suitable for managing cryptocurrencies; it also has the potential to transform a range of industries. For example, the cloud storage company Storj is\u00a0<a href=\"https:\/\/execed.economist.com\/blog\/industry-trends\/5-applications-blockchain-your-business\" rel=\"noopener\">using<\/a>\u00a0blockchain to develop a cheaper way of storing data on the cloud, relying on the excess hard drive space of millions of users worldwide. Keeping in mind that the value of the traditional cloud market is\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/bobevans1\/2018\/05\/21\/top-cloud-vendors-will-crush-100-billion-in-2018-revenue-microsoft-amazon-ibm-hit-75-billion\/#f5ab7e27548c\" rel=\"noopener\">around<\/a>\u00a0$100 billion, it\u2019s not difficult to see that blockchain cloud services have great potential. Crypto.tickets\u00a0<a href=\"https:\/\/startupnation.com\/start-your-business\/blockchain-technology-start-business\/\" class=\"broken_link\" rel=\"noopener\">uses<\/a>\u00a0blockchain to run its ticketing software, promising better protection against fraud compared to conventional competitors. A good product idea is just the first step in building your business, however. Securing funding is the next important task.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d50ca9 elementor-widget elementor-widget-heading\" data-id=\"0d50ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>How to attract funds even if the crypto market is volatile<\/h2>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac42bf elementor-widget elementor-widget-text-editor\" data-id=\"9ac42bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBlockchain startups can approach VC investors like any other company and pitch their idea to get funding. But if that doesn\u2019t work out, or if you don\u2019t want to give other people ownership in your company, an ICO is a potential solution. It\u2019s similar to offering shares of a private company to the public through an Initial Public Offering (IPO), except that instead of shares, investors receive cryptocurrency tokens. And if the startup they financially support succeeds, those tokens will grow in value and investors can sell them on the crypto exchange market, earning big profits. This approach was used by many startups to raise billions of dollars, but it\u2019s a highly\u00a0<a href=\"https:\/\/hackernoon.com\/starting-a-business-on-the-blockchain-heres-what-you-need-to-know-6fd60d9f6951\" rel=\"noopener\">competitive<\/a>\u00a0process in which the investors\u2019 interest fluctuates depending on the value of cryptocurrencies like Bitcoin and Ethereum.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9a417db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a417db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c04ffa\" data-id=\"5c04ffa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5c52eb elementor-widget elementor-widget-video\" data-id=\"d5c52eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/SSo_EIwHSd4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1a8485f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8485f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c866d59\" data-id=\"c866d59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2f8d1b elementor-widget elementor-widget-text-editor\" data-id=\"b2f8d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere are, however, a few proven tactics that can increase the chance of a successful ICO in any market condition. A clear and concise whitepaper that explains the technical aspects of your project and the team behind it is crucial. What follows next is an integrated marketing approach using \u201ca combination of PR, ICO listing websites, YouTube reviews and perhaps a TV interview or two\u201d, as the entrepreneur Andrew Medal\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/307147\" rel=\"noopener\">argues<\/a>. But what really makes a difference in his\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/307147\" rel=\"noopener\">opinion<\/a>\u00a0is an experienced advisory and founding team that conveys a sense of trust to investors that the business plan can be efficiently executed. And with a little bit of luck and a community of fans on Telegram \u2013 a chatting app that crypto companies often\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/307147\" rel=\"noopener\">use<\/a>\u00a0to communicate \u2013 your blockchain idea could get traction and earn the millions of dollars needed to make it a reality.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446059a elementor-widget elementor-widget-heading\" data-id=\"446059a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Blockchain\u2019s benefits are accessible to many companies<\/h2>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad37af0 elementor-widget elementor-widget-text-editor\" data-id=\"ad37af0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt\u2019s easy to see how blockchain can enable startups to raise cash and fast-track their business plan. But the benefits that this technology offers go way beyond that, and more importantly, they\u2019re available even to startups and companies that aren\u2019t blockchain-based. For example, a smart contract is a self-enforcing contract written in computer code and stored on blockchain. It executes automatically when certain conditions are met, like payment or delivery of a product. What\u2019s more, those contracts are\u00a0<a href=\"https:\/\/execed.economist.com\/blog\/industry-trends\/5-applications-blockchain-your-business\" rel=\"noopener\">unbreakable<\/a>\u00a0and don\u2019t require an often expensive third party to create and enforce them. The possible applications of this concept are vast, and one of them was developed by Slock, a blockchain-based IoT platform. This company has\u00a0<a href=\"https:\/\/execed.economist.com\/blog\/industry-trends\/5-applications-blockchain-your-business\" rel=\"noopener\">created<\/a>\u00a0a system that allows users to rent bicycles by unlocking a smart lock once both parties agree on the terms of a smart contract.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e2c85 elementor-widget elementor-widget-text-editor\" data-id=\"90e2c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\">It\u2019s easy to see how blockchain can enable startups to raise cash and fast-track their business plan.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e730f21 elementor-widget elementor-widget-text-editor\" data-id=\"e730f21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBlockchain can also help companies to be more transparent about their supply chain. One startup,\u00a0<a href=\"https:\/\/www.provenance.org\/\" rel=\"noopener\">Provenance<\/a>, created software that allows retailers and other businesses to show how their products were sourced, handled, and distributed. Furthermore, the immutable and decentralised nature of blockchain can help businesses build customer trust by boosting their protection against cyber-attacks and preventing data breaches such as the ones companies like Facebook, Equifax, HBO, and many others have already\u00a0<a href=\"https:\/\/startupnation.com\/start-your-business\/blockchain-technology-start-business\/\" class=\"broken_link\" rel=\"noopener\">fallen victim to<\/a>. Finally, blockchain-based apps like Bitwage\u00a0<a href=\"https:\/\/execed.economist.com\/blog\/industry-trends\/5-applications-blockchain-your-business\" rel=\"noopener\">offer<\/a>\u00a0businesses an option to pay their international staff via Bitcoin. The company promises lower fees than banks, and faster processing of payments.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5580765 elementor-widget elementor-widget-heading\" data-id=\"5580765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Investors are betting big on blockchain<\/h2>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1979ab8 elementor-widget elementor-widget-text-editor\" data-id=\"1979ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBlockchain has the potential to disrupt multiple sectors and investors are betting big on this technology. Billions of dollars invested in hundreds of startups has empowered entrepreneurs to develop ever more creative applications for this technology. And while starting a blockchain-based business comes with specific challenges, you still also need to develop a good product that customers want to use and have skilful founders who know how to impress investors. Blockchain helps startups achieve these things by enabling ICOs, smart contracts, better cyber-security, and many other things. Luckily, these benefits can be enjoyed by non-blockchain companies, too, ensuring that customers across many industries receive better products and services.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Starting a blockchain-based business is in many ways similar to starting any other business. You need to have a good product, excellent&nbsp;marketing, a skilful founding team, and &ndash; preferably &ndash; deep-pocketed investors. But blockchain makes a difference in how you get all these things. It provides companies with an unconventional way of attracting investor money through ICOs, and can improve business operations through efficient smart contracts, better&nbsp;cyber-security, and improved user privacy. These benefits aren&rsquo;t only available to blockchain-focused companies, but to a large range of other businesses like manufacturers, retailers, and many others.<\/p>\n","protected":false},"author":661,"featured_media":2772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[192],"tags":[98],"ppma_author":[3424],"class_list":["post-2076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech","tag-blockchain"],"authors":[{"term_id":3424,"user_id":661,"is_guest":0,"slug":"richard-van-hooijdonk","display_name":"Richard Hooijdonk","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-19-150x150.png","user_url":"https:\/\/www.richardvanhooijdonk.com\/","last_name":"Hooijdonk","first_name":"Richard","job_title":"","description":"Richard van Hooijdonk, trendwatcher, <a href=\"https:\/\/richardvanhooijdonk.com\/en\/\">futurist<\/a> and international keynote speaker, offers valuable inspiration sessions for companies,\u00a0organizations and the public sector.\u00a0His inspiration sessions have been attended by over 420,000 people. He is a regular guest at radio and television programs. He also lectures at\u00a0Nyenrode Business University and Erasmus University Rotterdam\/Netherlands.\u00a0He investigates tech trends like robotics, drone technology, autonomous transport systems, Internet of Things, virtual reality, biotech, nanotech, neurotech, blockchain, 3D and 4D printing and of course augmented and virtual reality and their impact on various industries. Findings are published weekly in the form of compelling articles, e-books and white papers."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/661"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=2076"}],"version-history":[{"count":4,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2076\/revisions"}],"predecessor-version":[{"id":36136,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2076\/revisions\/36136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/2772"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=2076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=2076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=2076"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}