{"id":2047,"date":"2019-11-04T04:47:51","date_gmt":"2019-11-04T04:47:51","guid":{"rendered":"http:\/\/kusuaks7\/?p=1652"},"modified":"2024-03-05T07:31:45","modified_gmt":"2024-03-05T07:31:45","slug":"five-top-digital-transformation-trends-for-2019","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/five-top-digital-transformation-trends-for-2019\/","title":{"rendered":"Five top digital transformation trends for 2019"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2047\" class=\"elementor elementor-2047\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4c06b6e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c06b6e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c39cb0\" data-id=\"44c39cb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7af3874 elementor-widget elementor-widget-heading\" data-id=\"7af3874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3 style=\"color: #aaa;font-style: italic\">Watch out for the fading of the term \u2018digital transformation\u2019 as a standalone marketing term, reports Claus Mortensen of Ecosystm<\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2d7a99 elementor-widget elementor-widget-text-editor\" data-id=\"b2d7a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cEveryone seems to be doing it, from every government agency, to the corner dairy,\u201d\u00a0<a href=\"https:\/\/www.cio.co.nz\/article\/649106\/inside-nzqa-digital-transformation-getting-culture-right-challenging-norm\/\" class=\"broken_link\" rel=\"noopener\">a CIO recently commented on the state of digital transformation across sectors today.<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd8800 elementor-widget elementor-widget-text-editor\" data-id=\"cdd8800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTrue, the term \u2018digital transformation\u201d is often used in relation to \u201cIT transformation\u201d or \u201cbusiness transformation\u201d but even though they are closely related, the terms are distinctly different, notes Claus Mortensen, principal analyst at\u00a0<a href=\"https:\/\/www.ecosystm360.com\/#\/\" rel=\"noopener\">Ecosystm.<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76eed3 elementor-widget elementor-widget-text-editor\" data-id=\"e76eed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs he points out in a recent Ecosystm report on the topic, digital transformation may require IT transformation to do it right if the existing IT architecture cannot support it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122a827 elementor-widget elementor-widget-text-editor\" data-id=\"122a827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201c<a href=\"https:\/\/www.cio.co.nz\/article\/641838\/digital-principles-kiwi-manifesto-demystify-digital-transformation\/\" class=\"broken_link\" rel=\"noopener\">But digital transformation does not really refer to IT systems but rather to<\/a>\u00a0<a href=\"https:\/\/www.cio.co.nz\/article\/641838\/digital-principles-kiwi-manifesto-demystify-digital-transformation\/\" class=\"broken_link\" rel=\"noopener\">an organisation\u2019s underlying business and its business processes \u2018going digital\u2019 and becoming more agile<\/a>,\u201d he states.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57727d4 elementor-widget elementor-widget-text-editor\" data-id=\"57727d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDigital transformation will also require the use of various technologies such as cloud computing,\u00a0<a href=\"https:\/\/www.cio.co.nz\/article\/648677\/we-moving-towards-ai-everything\/\" class=\"broken_link\" rel=\"noopener\">business analytics<\/a>\u00a0(BA),<a href=\"https:\/\/www.cio.co.nz\/article\/649952\/top-5-ai-trends-2019\/\" class=\"broken_link\" rel=\"noopener\">\u00a0artificial intelligence (AI)<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.cio.co.nz\/article\/638707\/machine-learning-new-normal\/\" class=\"broken_link\" rel=\"noopener\">machine learning<\/a>\u00a0(ML) and, going forward, the\u00a0<a href=\"https:\/\/www.cio.co.nz\/article\/643024\/asia-pacific-region-forecast-become-next-iot-powerhouse\/\" class=\"broken_link\" rel=\"noopener\">Internet of Things.<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e7b639 elementor-widget elementor-widget-text-editor\" data-id=\"8e7b639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<aside id=\"brand-post-in-article-promo\" style=\"clear: both;\">So, what is in store for CIOs and their teams as they play different roles and work across their respective organisations, in bringing about this change?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b995f elementor-widget elementor-widget-text-editor\" data-id=\"27b995f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDrawing from his research and findings from Ecosystm\u2019s ongoing G<em>lobal Digital Transformation Study<\/em>, Mortensen singles out five trends and their impact to both technology buyers and vendors in the year ahead:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8c694 elementor-widget elementor-widget-heading\" data-id=\"0d8c694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>One: Most CIOs will continue to misunderstand the nature of digital transformation<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c44fa3d elementor-widget elementor-widget-text-editor\" data-id=\"c44fa3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEven though the core of digital transformation is not really about IT, most CIOs and IT departments still fail to fully understand this, reports Mortensen.\n<blockquote><strong>Make sure that you push back if the data guardians in your organisation use the GDPR as an excuse to retain the status quo<\/strong><\/blockquote>\nThis, he says, is not only evident from the conversations that Ecosystm analysts have had with CIOs across different countries and regions, it is also reflected in the Ecosystm data.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7535814 elementor-widget elementor-widget-text-editor\" data-id=\"7535814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhen asked who their preferred partners are, the vast majority of respondents mention the various types of players that they are used to dealing with. More than a quarter (26 per cent) mention systems integrators. This at least indicates they are aware of the vast scope and complexities that digital transformation projects may entail, he says.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aefd142 elementor-widget elementor-widget-text-editor\" data-id=\"aefd142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<aside style=\"clear: both;\">But fewer than 5 per cent of respondents indicate the type of company that would normally be seen as the best positioned for advising them on the essence of digital transformation: an overhaul of the underlying business models and business processes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1917b elementor-widget elementor-widget-text-editor\" data-id=\"6c1917b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe effect of this is that we will be seeing a clear trend of a two-track approach to embarking on digital transformation &#8211; the underlying drivers spearheaded by senior management and the lines of business on one end; and the practical implementation of the technologies that sustain this process by the CIO and the IT department.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2dd21 elementor-widget elementor-widget-text-editor\" data-id=\"cc2dd21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMortensen points out that this is not a new trend, as the move towards a more operational role for the CIO has been happening for years.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432684f elementor-widget elementor-widget-text-editor\" data-id=\"432684f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<aside style=\"clear: both;\">&#8220;Unless CIOs start to rethink the nature of digital transformation, this objective may fast become unobtainable.&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0de53f elementor-widget elementor-widget-heading\" data-id=\"e0de53f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Two: GDPR as the good - and the bad - excuse of 2019<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb9109 elementor-widget elementor-widget-text-editor\" data-id=\"eeb9109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMortensen says the implementation of the EU\u2019s\u00a0<a href=\"https:\/\/www.cio.co.nz\/article\/641290\/less-than-third-asia-pacific-firms-ready-gdpr\/\" class=\"broken_link\" rel=\"noopener\">General Data Protection Regulation\u00a0<\/a>(GDPR) has forced organisations even outside the EU to take a serious look at their customer and consumer data.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62640cd elementor-widget elementor-widget-text-editor\" data-id=\"62640cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2019 will be the year where many companies will use the GDPR and similar local regulations as a pretext for overhauling how they store and use data throughout the organisation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d8886 elementor-widget elementor-widget-text-editor\" data-id=\"b8d8886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHe says every organisation is different \u2013 especially when it comes to the ones where the IT department retains the ownership of data. Thus, he foresees seeing some organisations using the GDPR as an excuse for retaining data silos and restricting access to data.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30a523 elementor-widget elementor-widget-text-editor\" data-id=\"c30a523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDigital transformation is ultimately about maximising the value of data, he says.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b364d elementor-widget elementor-widget-text-editor\" data-id=\"14b364d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGDPR presents an opportunity to build customer trust and loyalty, he says.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d25e040 elementor-widget elementor-widget-text-editor\" data-id=\"d25e040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cYour customers should be happier if you take all the necessary steps to identify and safeguard their data and if you communicate it to them clearly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f58fcb elementor-widget elementor-widget-text-editor\" data-id=\"9f58fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<aside style=\"clear: both;\">\u201cBut more than that, making the most of your customer data is a must if you want to transform your business \u2013 so make sure that you push back if the data guardians in your organisation use the GDPR as an excuse to retain the status quo.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0678a09 elementor-widget elementor-widget-heading\" data-id=\"0678a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Three: Blockchain to lose its bitcoin shackles, but this won\u2019t do much good<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d29280 elementor-widget elementor-widget-text-editor\" data-id=\"9d29280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMortensen says for all the massive hype around the technology, blockchain has yet to become mainstream in the enterprise, despite massive hype around the technology, says Mortensen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c3e27 elementor-widget elementor-widget-text-editor\" data-id=\"a0c3e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe idea of decoupling blockchain from what made it famous (or infamous) \u2013 bitcoin \u2013 has begun to sink in with the relevant people in most organisations, but it still remains too complicated for laypeople to understand or to use at this time, he says.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb049fa elementor-widget elementor-widget-text-editor\" data-id=\"eb049fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNonetheless he sees the use blockchain among larger transaction-heavy businesses, such as shipping and trade finance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f686a77 elementor-widget elementor-widget-text-editor\" data-id=\"f686a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cAfter all, authentication and integrity of transactions is where blockchain makes the most immediate sense,\u201d he says.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38315c4 elementor-widget elementor-widget-text-editor\" data-id=\"38315c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cFor the rest of us, as one CTO told me recently, \u2018blockchain is a mess\u2019 and it will remain so in 2019.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30313bf elementor-widget elementor-widget-text-editor\" data-id=\"30313bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf blockchain has immediate relevance to your organisation, chances are that you will have to do a great deal of development yourself, he says.\n<blockquote><strong>One CTO told me recently, \u2018blockchain is a mess\u2019 and it will remain so in 2019 -Claus Mortensen, Ecosystm<\/strong><\/blockquote>\nThis does not mean blockchain is \u201cdead in the water\u201d, he points out.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcee27a elementor-widget elementor-widget-text-editor\" data-id=\"dcee27a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cBlockchain has great potential but you will have to be a little patient.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded44e6 elementor-widget elementor-widget-heading\" data-id=\"ded44e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Four: Speed over quality as competition pushes organisations to become agile<\/h2>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-434b388 elementor-widget elementor-widget-text-editor\" data-id=\"434b388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere is hardly any business vertical today that is not under threat from new, disruptive, digital and\/or mobile competitors, reports Mortensen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db2913 elementor-widget elementor-widget-text-editor\" data-id=\"6db2913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHe says this has prompted even the most conservative businesses to look into new ways of reaching and serving both external and internal customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a0b9c elementor-widget elementor-widget-text-editor\" data-id=\"14a0b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMortensen cites that there are some cultural and operational obstacles to overcome before agile can really become the norm for app development in most organisations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f421671 elementor-widget elementor-widget-text-editor\" data-id=\"f421671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAn \u201cold school\u201d coder or app designer may have to let go of some of their expectations and demands for quality and attention to detail, he says.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-146edfe elementor-widget elementor-widget-text-editor\" data-id=\"146edfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cYou will also have to be able to convince others in the organisation that errors and design flaws are a necessary evil when speed is of the essence.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eaee55 elementor-widget elementor-widget-heading\" data-id=\"4eaee55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Five: \u2018Digital transformation\u2019 starts to lose relevance as a standalone marketing term<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c61a64 elementor-widget elementor-widget-text-editor\" data-id=\"7c61a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile digital transformation remains a relevant term for describing the cultural and business process changes that organisations need to go through, it is hard to ignore that the term has an \u201cempty\u201d ring to many end-users, says Mortensen.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b0e8a elementor-widget elementor-widget-text-editor\" data-id=\"67b0e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHe says the growing consensus is that digital transformation mainly relates to business transformation with a focus on online and mobile channels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602ad8f elementor-widget elementor-widget-text-editor\" data-id=\"602ad8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhile technology obviously plays a major role in this, the initial consideration is not about technology &#8211; and technology vendors will start to find it harder to derive value from marketing themselves as digital transformation players.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8d5f1 elementor-widget elementor-widget-text-editor\" data-id=\"de8d5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVendors will need to realise what they are and where they fit in when it comes to digital transformation, reports Mortensen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b3654 elementor-widget elementor-widget-text-editor\" data-id=\"15b3654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTrue technology vendors need to be honest to themselves and to their customers with what they have to offer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94eaa0 elementor-widget elementor-widget-text-editor\" data-id=\"c94eaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cIf your expertise is not in business transformation but in the enabling technologies, then this should be your focus and your go-to-market approach,\u201d he concludes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ce8a3 elementor-widget elementor-widget-image\" data-id=\"c3ce8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/d2r9nfiii89r0l.cloudfront.net\/dimg\/435x435\/dimg\/dreamstime_business_integration.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The term digital transformation is often used in relation to IT transformation or business transformation but even though they are closely related, the terms are distinctly different. But digital transformation does not really refer to IT systems but rather to&nbsp;an organisation&rsquo;s underlying business and its business processes going digital and becoming more agile. Digital transformation will also require the use of various technologies such as cloud computing,&nbsp;business analytics&nbsp;(BA),&nbsp;artificial intelligence (AI)&nbsp;and&nbsp;machine learning&nbsp;(ML) and, going forward, the&nbsp;Internet of Things. Here are five digital trends to note.<\/p><\/p>\n","protected":false},"author":423,"featured_media":2626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[187],"tags":[95],"ppma_author":[2954],"class_list":["post-2047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata-cloud","tag-big-data-amp-technology"],"authors":[{"term_id":2954,"user_id":423,"is_guest":0,"slug":"divina-paredes","display_name":"Divina Paredes","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Paredes","first_name":"Divina","job_title":"","description":"Divina Paredes is the editor of CIO New Zealand and <a href=\"http:\/\/www.cio.co.nz\">www.cio.co.nz<\/a> , the premium leadership and management resource for information and communications technology (ICT) executives and members of the CXO suite. She also organises and moderates CIO community events such as the CIO100 forum, CIO roundtable discussions, and CIO leaders&rsquo; luncheons."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=2047"}],"version-history":[{"count":4,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2047\/revisions"}],"predecessor-version":[{"id":36238,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/2047\/revisions\/36238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/2626"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=2047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=2047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=2047"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}