{"id":1976,"date":"2019-09-26T03:33:02","date_gmt":"2019-09-26T03:33:02","guid":{"rendered":"http:\/\/kusuaks7\/?p=1581"},"modified":"2024-03-22T08:27:00","modified_gmt":"2024-03-22T08:27:00","slug":"ar-vr-in-retail-should-be-sidelined-or-embraced","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/consumer-tech\/ar-vr-in-retail-should-be-sidelined-or-embraced\/","title":{"rendered":"AR\/VR in retail: Should be sidelined or embraced?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1976\" class=\"elementor elementor-1976\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4e7d0e79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e7d0e79\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fc8fb2c\" data-id=\"3fc8fb2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a107f31 elementor-widget elementor-widget-text-editor\" data-id=\"4a107f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVirtual reality (VR) is <a href=\"https:\/\/www.getelastic.com\/ar-and-vr-in-retail-do-shoppers-buy-the-hype\" class=\"broken_link\" rel=\"noopener\">estimated to generate<\/a> $1.8 billion for retail and marketing by 2022 and augmented reality (AR) already hit <a href=\"https:\/\/www.digi-capital.com\/news\/2019\/01\/for-ar-vr-2-0-to-live-ar-vr-1-0-must-die\/\" class=\"broken_link\" rel=\"noopener\">$3 billion in 2018<\/a>. With e-commerce confident to become mobile AR\u2019s largest revenue stream, <a href=\"https:\/\/brpconsulting.com\/download\/2018-digital-commerce-survey\/\" rel=\"noopener\">32% of brands and retailers<\/a> plan to use AR or VR within 3 years and <a href=\"https:\/\/www.elasticpath.com\/resources\/white-papers\/ebook-sci-fi-shopper\" class=\"broken_link\" rel=\"noopener\">45% believe<\/a> AR and VR have the most potential to increase their customer experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c12b4 elementor-widget elementor-widget-heading\" data-id=\"67c12b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Role of AR\/VR in Retail<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df34e93 elementor-widget elementor-widget-text-editor\" data-id=\"df34e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.solulab.com\/cost-to-develop-augmented-reality-app\/\" rel=\"noopener\">Augmented reality<\/a> is especially attractive because of lower costs and comparatively easy integration with mobile apps. And<a href=\"https:\/\/www.marxentlabs.com\/ar-in-retail-top-augmented-reality-retail-apps-guide\/\" rel=\"noopener\"> consumer research <\/a>suggests shoppers dig immersive experiences, we can clearly see that consumers enjoy shopping with AR by seeing the mentioned below stats\n<ul>\n \t<li>71% of shoppers are more likely to shop with a retailer more often if it had AR<\/li>\n \t<li>61% of shoppers prefer retailers with AR over others who don\u2019t have it<\/li>\n \t<li>55% think shopping with AR is a pleasure<\/li>\n \t<li>68% would like to spend more time in a store with AR<\/li>\n \t<li>71% would return more often to a store with AR<\/li>\n \t<li>40% would pay more for a product they experience through AR<\/li>\n \t<li>72% have made impulse purchases because of AR<\/li>\n<\/ul>\nCustomers say what they want and what they actually use doesn\u2019t always sync up. VR and AR are particularly powerless to \u201cone-and-done\u201d behaviour.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe4988 elementor-widget elementor-widget-text-editor\" data-id=\"fbe4988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA recent survey of over 1000 consumers by <a href=\"https:\/\/www.getelastic.com\/ar-and-vr-in-retail-do-shoppers-buy-the-hype\" class=\"broken_link\" rel=\"noopener\">Elastic Path reveals 56%<\/a> of shoppers feel VR has received too much hype in retail, and 38% say the same of AR.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef00eb9 elementor-widget elementor-widget-heading\" data-id=\"ef00eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Know your customer<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc2fcf elementor-widget elementor-widget-text-editor\" data-id=\"6bc2fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tVery often, shiny objects like AR and VR are adopted as a transformation for innovation\u2019s sake. A digital agency and other visionary develop it without consulting customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-681643d elementor-widget elementor-widget-text-editor\" data-id=\"681643d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMagic mirrors, for example, are a great option for the press but fail to impress actual shoppers. Even Macy\u2019s admits customers check out their mirrors without checking out through them.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bc102 elementor-widget elementor-widget-text-editor\" data-id=\"14bc102\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMany customers would rather choose technology to help them shop better and faster than simply \u201cengage\u201d with a novel digital experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589bbe4 elementor-widget elementor-widget-text-editor\" data-id=\"589bbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLots of people are using mobile phones in-store to access more product information, reviews and inventory. Image recognition paired with AR content can assist in-store shoppers to bypass clunky and complicated mobile navigation.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-783bda6 elementor-widget elementor-widget-text-editor\" data-id=\"783bda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOnce you\u2019ve closed your basic experience gaps and if you have a budget look for where lost revenue can be recovered through AR or VR. Lowe\u2019s estimated $70 billion in home improvement projects are on hold because customers can\u2019t picture the end result, so they built a suite of <a href=\"http:\/\/www.lowesinnovationlabs.com\/\" rel=\"noopener\">visualization tools <\/a>to close the gap.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed9955 elementor-widget elementor-widget-heading\" data-id=\"8ed9955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Need to be more realistic about artificial reality<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c002ec6 elementor-widget elementor-widget-text-editor\" data-id=\"c002ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAR and VR are not new, and in retail\/e-commerce projects tend to land in one of two buckets: virtual reality and reality (item in physical space)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16b21f elementor-widget elementor-widget-text-editor\" data-id=\"b16b21f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor home improvement and home furnishing improvement, nearly every major retailer has an AR experience, including IKEA, Home Depot, Pottery Barn\u2019s, Lowe\u2019s, Amazon, Wayfair, Houzz, Target and Macy\u2019s. Seeing products \u201cin context\u201d builds confidence in a purchase and can reduce returns \u2014 especially valuable for products that are heavy and costly to ship back or return to store.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6792f42 elementor-widget elementor-widget-text-editor\" data-id=\"6792f42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nVirtual try-on for clothes, shoes, cosmetics and jewellery may actually increase returns by creating false confidence and false advertisements.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6056336 elementor-widget elementor-widget-text-editor\" data-id=\"6056336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEven browsers and mobile phones are not capable to reflect true-to-life colour and can also create a false impression when trying to match fashion items to skin tones and personal preferences.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4925e09 elementor-widget elementor-widget-text-editor\" data-id=\"4925e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nThere is a problem with footwear also, footwears may look slick through an AR app, but in real-life can be unfitting or breaks a sale for all but collectors. Clothes feel and hang differently, and it may also differ depending on variables that can\u2019t be found out through even the slickest digital overlays.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1533847 elementor-widget elementor-widget-text-editor\" data-id=\"1533847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNowadays many clothes and apparel try-on apps can collect accurate body measurements even through selfie, but the actual problem lies with product data. Brands and retailers rarely take as accurate measurements across garments \u2014 it\u2019s simply too time-consuming. A standard sizing chart is as accurate as any AR technology until this changes.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-558ed39 elementor-widget elementor-widget-text-editor\" data-id=\"558ed39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOne tries before you buy use case that has stood the test of time. In the case of eyewear, the colour and fit are less significant than getting a feel for a style. Get Elastic covered EyeBuyDirect\u2019s Wall of Frame over a decade ago. The virtual mirror has since been adopted by other eyewear brands and merchants with success, including Glassesdirect.co.uk (below) and Warby Parker.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b3cf5 elementor-widget elementor-widget-heading\" data-id=\"76b3cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2>Conclusion<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53bb4ee elementor-widget elementor-widget-text-editor\" data-id=\"53bb4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you want your AR or VR project to be successful it must add value to the customer; be it education, entertainment, or any type of utility \u2014 and encourage either a purchase, a repeat visit or positive brand impression.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecf251 elementor-widget elementor-widget-text-editor\" data-id=\"aecf251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tResearch indicates that customers are keen to explore brands and retailers apps, but the risk is customers quickly get tired of features that they don\u2019t think will add any value. To avoid falling in the \u201chype trap,\u201d ensure your project is designed to meet actual customer needs which solves a problem and addresses a real source of lost revenue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Virtual reality (VR) is estimated to generate $1.8 billion for retail and marketing by 2022 and augmented reality (AR) already hit $3 billion in 2018. With e-commerce confident to become mobile AR\u2019s largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 years and 45% believe AR and VR<\/p>\n","protected":false},"author":541,"featured_media":4066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[196],"tags":[96],"ppma_author":[3203],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-tech","tag-marketing"],"authors":[{"term_id":3203,"user_id":541,"is_guest":0,"slug":"sonal-mehta","display_name":"Sonal Mehta","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Mehta","first_name":"Sonal","job_title":"","description":"Sonal is an enthusiast content marketer who has written several articles on AI, IoT, Blockchain and other trending technologies to help the readers get the right information they are looking for. She is working as Member of Sales Staff at Aavenir, a SaaS Company delivering the \u2018future of work\u2019 with AI\/ML-powered Source-to-Pay solutions on ServiceNow"}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/541"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1976"}],"version-history":[{"count":7,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions"}],"predecessor-version":[{"id":36504,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1976\/revisions\/36504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/4066"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1976"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}