{"id":1955,"date":"2019-09-17T03:22:24","date_gmt":"2019-09-17T03:22:24","guid":{"rendered":"http:\/\/kusuaks7\/?p=1560"},"modified":"2024-04-08T08:21:26","modified_gmt":"2024-04-08T08:21:26","slug":"cto-view-on-ai-business-critical-or-hype-monster","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/cto-view-on-ai-business-critical-or-hype-monster\/","title":{"rendered":"The CTO view on AI: business critical or hype monster?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1955\" class=\"elementor elementor-1955\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7b53105 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-eae-slider=\"83694\" data-id=\"7b53105\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21f013d4\" data-eae-slider=\"92497\" data-id=\"21f013d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57080997 elementor-widget elementor-widget-text-editor\" data-id=\"57080997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s been a lot of excitement around AI and some real progress has been made. But, there is also a lot of hype surrounding the technology<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d176033 elementor-widget elementor-widget-text-editor\" data-id=\"d176033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow does the CTO view AI?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729818f elementor-widget elementor-widget-text-editor\" data-id=\"729818f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs the people who will be leading AI integration, CTOs must be well versed in both the technology\u2019s potential and its shortcomings.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d62cd elementor-widget elementor-widget-text-editor\" data-id=\"59d62cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAcross sectors, but especially in tech, there\u2019s a real sense of excitement around AI and CTOs (in other industries like finance, healthcare, marketing and retail) would be foolish to ignore it. In the last five years, there has also been some real progress in this space \u2014 the technology is ready to disrupt at scale, claim the AI vendors and third parties.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6106165 elementor-widget elementor-widget-text-editor\" data-id=\"6106165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nOr is it? According to\u00a0Christian Beedgen, CTO and co-founder at Sumo Logic, AI \u2014 as the industry knows it \u2014 should, in fact, be described as a neural network or deep learning technology. True AI, artificial general intelligence, is not here yet and as such, when organisations promote their AI products, it can be misleading. Indeed, it was recently reported that\u00a040% of Europe\u2019s artificial intelligence start-ups\u00a0do not actually use the technology, but use its hype to attract large investment.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f2cb7 elementor-widget elementor-widget-text-editor\" data-id=\"84f2cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n&#8220;What is artificial intelligence? Defining it in business \u2014 a CTO guide&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ab0ca elementor-widget elementor-widget-text-editor\" data-id=\"b4ab0ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn this guide, seven CTOs and AI experts provide their view on what is artificial intelligence; and how they define the technology in the context of business. Read here\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad86ae0 elementor-widget elementor-widget-text-editor\" data-id=\"ad86ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n&#8220;What industries will AI impact the most in the next few years \u2014 a CTO guide&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc3d09 elementor-widget elementor-widget-text-editor\" data-id=\"5cc3d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn this guide, seven CTOs and AI experts provide their view on what industries will be most impacted by artificial intelligence. Read her\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166c875 elementor-widget elementor-widget-text-editor\" data-id=\"166c875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;Integrating artificial intelligence: Best practice tips \u2014 a CTO guide&#8221;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbe756 elementor-widget elementor-widget-text-editor\" data-id=\"fdbe756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn this guide, six CTOs and AI experts provide their best practice tips on integrating AI into internal operations and external facing products. Read here\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514e877 elementor-widget elementor-widget-text-editor\" data-id=\"514e877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI vendor hype\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4989d0b elementor-widget elementor-widget-text-editor\" data-id=\"4989d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nWhat\u2019s the issue? Vendors are almost \u201cbeating organisations over the head, saying; \u2018unless you run your business on our artificial intelligence, you\u2019re not going to be able to compete&#8217;\u201d, says Beedgen.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b846573 elementor-widget elementor-widget-text-editor\" data-id=\"b846573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHe continues: \u201cit\u2019s not clear to me how all of these things around AI are going to play out in reality, but those who propose adding AI to a business will improve everything across the board\u2026 it\u2019s essentially, bulls**t.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ff0fa elementor-widget elementor-widget-text-editor\" data-id=\"20ff0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBeedgen thinks that CTOs have caught onto this. They now know that when they attend a large conference, there will be hundreds of vendors pitching \u2018the next big thing\u2019, when in fact, it\u2019s just a bunch of black box marketing. The results of implementing these products and solutions is very much \u201cto be decided\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6773d47 elementor-widget elementor-widget-text-editor\" data-id=\"6773d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere\u2019s no such thing as magic AI, or a silver bullet, and just because there\u2019s lots of new AI\/ML\/deep learning techniques, it doesn\u2019t necessarily mean that these can help organisations on a day-to-day basis run a business better.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fbe5f elementor-widget elementor-widget-text-editor\" data-id=\"c5fbe5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEtienne Greeff, CTO and founder of SecureData, shares this view. Here, he references AI\u2019s role in cyber: \u201cIn cyber security and in application security, there\u2019s actually no known application of AI. There\u2019s no autonomous agent that automatically defines threats; that does not happen yet, and it\u2019s not very close to happening.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d75c32e elementor-widget elementor-widget-text-editor\" data-id=\"d75c32e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBut, this doesn\u2019t mean the technology should be dismissed altogether. There is still reason to be excited, but expectations must be managed, especially in security and enterprise software domains.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b4aff elementor-widget elementor-widget-text-editor\" data-id=\"e9b4aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cWith my CTO mindset, I do get excited about new technology. And, despite my scepticism around the hype, I am excited about AI\u201d \u2014 Beedgen\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5193e0d elementor-widget elementor-widget-text-editor\" data-id=\"5193e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKalyan Kumar, CVP and chief technology officer at HCL Technologies, weighs in on the debate and agrees that AI should be on fellow CTOs\u2019 radar.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41db77f elementor-widget elementor-widget-text-editor\" data-id=\"41db77f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHe says: \u201cBusinesses should have key AI technologies such as machine learning, deep learning, natural language processing, natural language generation, text analytics, robotics, and vision AI on their radars. AI carries the potential to fundamentally transform business by giving a competitive edge to the organisation.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edcfb1f elementor-widget elementor-widget-text-editor\" data-id=\"edcfb1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cUltimately, however, businesses must remember that AI projects are long-term implementations \u2014 there are no shortcuts or plug-and-play options. They, therefore, require careful planning and dedicated focus and vision for each project being implemented. Any AI initiative should be undertaken in phases or milestones. A step-by-step approach is vital if businesses want to reap the rewards of AI, which can include various types of benefits besides just cost savings.\u201d\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d092bb elementor-widget elementor-widget-text-editor\" data-id=\"5d092bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe CTO and AI: think about outcomes\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f80c59 elementor-widget elementor-widget-text-editor\" data-id=\"1f80c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt\u2019s clear the umbrella of artificial intelligence has advanced in areas like machine learning, which is already impacting areas such as image recognition, something Beedgen identifies as one of the biggest current viable use cases of AI-based technology.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f32f63 elementor-widget elementor-widget-text-editor\" data-id=\"5f32f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nAny CTO looking at the technology will have to do two things;\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2cba72 elementor-widget elementor-widget-text-editor\" data-id=\"d2cba72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t1. Define a relatively narrow use case \u2014 \u2018what problem will AI help me solve\u2019, they should ask?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf19b4 elementor-widget elementor-widget-text-editor\" data-id=\"2bf19b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t2. Focus on making sure there is enough data, and the right kind of data, to support that use case.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb9740 elementor-widget elementor-widget-text-editor\" data-id=\"fbb9740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCTOs, ultimately, need to think about outcomes, rather than just cost reduction and reducing headcount.\u00a0Katie Gibbs, head of AI, BJSS, said: \u201cA lot of conversations we\u2019re having at the moment are where companies are saying we need to automate in order to reduce headcount by 20%. And actually that\u2019s a very short-term view to take, considering that if, internally, employees in the organisation are afraid about the next bit of technology that\u2019s coming in because their job is going to get cut, it makes for a very disengaged workforce and a difficult place to work \u2014 that comes through in customer experience and user experience on the other side.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5f855 elementor-widget elementor-widget-text-editor\" data-id=\"7e5f855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI can absolutely drive value, but to be a success, CTOs need to look at how they can combine the business\u2019 employees \u2014 who have got all the context of best practices and knowledge of the organisation \u2014 with the technology. It\u2019s important the results are felt on the ground, by the employees. These individuals are the experts who monitor and manage the AI systems that almost report into them. \u201cThis is a really great way to take employees on that AI journey and really invest in the employee value proposition as well \u2014 don\u2019t just look to replace people, look at investing in your workforce to enable this automated future,\u201d suggested Gibbs.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cccbd89 elementor-widget elementor-widget-text-editor\" data-id=\"cccbd89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBusiness critical or hype monster?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350b12f elementor-widget elementor-widget-text-editor\" data-id=\"350b12f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt\u2019s evident that there is a lot of hype in the AI market, with vendors pushing their \u2018unique\u2019 solution to end-user organisations, desperate not to fall foul of disruption. It seems that we\u2019re at the inflated expectations stage on the hype cycle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c19e598 elementor-widget elementor-widget-text-editor\" data-id=\"c19e598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBut, as more use cases emerge and the technology matures, AI \u2014 in a variety of forms (see below) \u2014 will become a critical asset to organisations. In the meantime, CTOs must manage their workforce and board\u2019s expectations of what the technology can offer, and what impact it will have on their organisation and customers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s been a lot of excitement around AI and some real progress has been made. But, there is also a lot of hype surrounding the technology How does the CTO view AI?As the people who will be leading AI integration, CTOs must be well versed in both the technology\u2019s potential and its shortcomings.Across sectors, but<\/p>\n","protected":false},"author":635,"featured_media":3960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183],"tags":[97],"ppma_author":[3361],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","tag-artificial-intelligence"],"authors":[{"term_id":3361,"user_id":635,"is_guest":0,"slug":"nicholas-ismail","display_name":"Nicholas Ismail","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_7846d3d9-9e57-4968-8d69-64a8c8947899-150x150.jpg","author_category":"","user_url":"https:\/\/www.information-age.com\/","last_name":"Ismail","first_name":"Nicholas","job_title":"","description":"Nicholas Ismail is Editor at <a href=\"https:\/\/www.information-age.com\/\">Information Age<\/a>.\u00a0 He writes original articles for the magazine and website, interviewing business leaders both on and off-camera while providing analysis for IT and business leaders on the latest technology trends disrupting the industry."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/635"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1955"}],"version-history":[{"count":0,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3960"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1955"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}