{"id":1911,"date":"2019-08-27T03:25:14","date_gmt":"2019-08-27T03:25:14","guid":{"rendered":"http:\/\/kusuaks7\/?p=1516"},"modified":"2024-04-24T16:23:18","modified_gmt":"2024-04-24T16:23:18","slug":"when-business-communication-meets-digital-technology","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/when-business-communication-meets-digital-technology\/","title":{"rendered":"When Business Communication Meets Digital Technology"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1911\" class=\"elementor elementor-1911\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d6926dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6926dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-106b1ae4\" data-id=\"106b1ae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b9c913 elementor-widget elementor-widget-text-editor\" data-id=\"22b9c913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEffective communication is essential to just about every human activity. It\u2019s especially difficult to imagine modern business working the way it does without good communicators and effective technologies.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-091d797 elementor-widget elementor-widget-text-editor\" data-id=\"091d797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSome of those technologies have completely transformed the business communication experience and even how we work. Let\u2019s look at some of the ways it\u2019s done this, and uncover some of the most important technologies in business communication today.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e871c67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e871c67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f56ba84\" data-id=\"f56ba84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c716438 elementor-widget elementor-widget-heading\" data-id=\"c716438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Technology Makes Communication<\/strong> <strong>Mobile<\/strong><\/h2>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d67940 elementor-widget elementor-widget-text-editor\" data-id=\"2d67940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt\u2019s hard to remember a time when we were tethered to our desks or home offices. Today, we can perform a variety of work functions from almost everywhere, or at least rest assured that, wherever life takes us, we won\u2019t miss a critical call or update.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07fd99d elementor-widget elementor-widget-text-editor\" data-id=\"07fd99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe U.S. Bureau of Labor Statistics says around <a href=\"https:\/\/www.bls.gov\/news.release\/pdf\/atus.pdf\" class=\"broken_link\" rel=\"noopener\">one-quarter of all U.S. employees<\/a> spend time working at home or otherwise not in an office. Some of the technologies that made this possible include:\n<ul>\n \t<li>The wide availability of high-speed internet<\/li>\n \t<li>Video conferencing and instant chat platforms<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e69ee0 elementor-widget elementor-widget-text-editor\" data-id=\"2e69ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSome research suggests remote workers <a href=\"https:\/\/www.fastcompany.com\/90318974\/the-rise-of-remote-working-will-continue\" class=\"broken_link\" rel=\"noopener\">are more productive<\/a> than other types. Your mileage might vary, but it\u2019s important to remember to choose platforms that are universal and inclusive. Different teams may use technology differently, but everybody should have equal access to, and visibility on, your communication channels if you want to <a href=\"https:\/\/www.researchgate.net\/publication\/235725374_Emergence_of_Differing_Electronic_Communication_Norms_Within_Partially_Distributed_Teams\" class=\"broken_link\" rel=\"noopener\">avoid departments becoming siloed<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e0d7f elementor-widget elementor-widget-heading\" data-id=\"d3e0d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Technology Makes Communication<\/strong> <strong>Organized<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96685cd elementor-widget elementor-widget-text-editor\" data-id=\"96685cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnother closely related, but ultimately distinct, advantage of digital technology is that it helps us get and stay organized.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aba67dd elementor-widget elementor-widget-text-editor\" data-id=\"aba67dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTechnology helps business professionals organize their documents, workflows, projects, goals, and contacts through products like:\n<ul>\n \t<li>Cloud backup, storage, and collaboration tools<\/li>\n \t<li>Full-featured project management portals<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c14ce2 elementor-widget elementor-widget-text-editor\" data-id=\"2c14ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA freelancer doing contract work at a home office or local library has to know their tools and works-in-progress will be there waiting for them, wherever their day takes them. They may also need to maintain transparency and visibility on changes made to shared projects \u2013 and cloud productivity and communication platforms make that possible too.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5cc77 elementor-widget elementor-widget-heading\" data-id=\"3c5cc77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Technology Makes Communication More Human<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688000f elementor-widget elementor-widget-text-editor\" data-id=\"688000f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMaybe that sounds like a funny way to say it, but it\u2019s true. It\u2019s always the hope that newly introduced technologies will help relieve us of repetition and monotony.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc9a7b elementor-widget elementor-widget-text-editor\" data-id=\"8bc9a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAutomation in the workplace, for instance, helps companies elevate their existing employees into higher-value and more creative roles. Routine back-office functions take care of themselves, while the human element in your company gets to focus on improving their sales records or coming up with new ideas.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2966db9 elementor-widget elementor-widget-text-editor\" data-id=\"2966db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere\u2019s good chance automation can help your business do this, too. To apply automation to your business communication, look for processes <a href=\"https:\/\/www.entrepreneur.com\/article\/307286\" rel=\"noopener\">that require a lot of repetition<\/a> throughout the day, such as sorting emails and correspondence, responding to various categories of messages, and sending targeted email campaigns or following-up after \u201ctrigger\u201d events, like a sale or an abandoned online shopping cart.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231d462 elementor-widget elementor-widget-heading\" data-id=\"231d462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Technology Makes Communication More<\/strong> <strong>Accessible<\/strong><\/h2>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e52d6 elementor-widget elementor-widget-text-editor\" data-id=\"69e52d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocial media platforms are still figuring out what they want to be when they grow up. But one thing that\u2019s clear is that offering businesses a platform and a mouthpiece will always be a part of that blueprint.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb778b6 elementor-widget elementor-widget-text-editor\" data-id=\"fb778b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere\u2019s no denying the importance of using social media as a business communication technology. A study by GlobalWebIndex even suggested that, by a narrow margin, <a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/engagement-social-media\/\" rel=\"noopener\">more people use social media<\/a> to follow brands than to stay in touch with friends (41% vs. 40%). Moreover, around 25% of social media users follow brands from which they may make a future purchase.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0576272 elementor-widget elementor-widget-text-editor\" data-id=\"0576272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere is real and perceived value, then, in using social media and other communication platforms to their fullest capabilities. That value for companies comes from the ability to create more compelling sales funnels and forge relationships with new customers. The value for customers comes from seeing their brands become more human, informative, and even humorous in a public setting \u2013 not to mention getting speedier resolutions to questions and problems.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cea49e elementor-widget elementor-widget-text-editor\" data-id=\"0cea49e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChatbots combine the concepts of automation and social media by making businesses and their communication channels even more accessible still.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da5300 elementor-widget elementor-widget-text-editor\" data-id=\"0da5300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nManyChat is one company that\u2019s busy building chatbots for business-to-community purposes. Their products work on Facebook Messenger and Telegram \u2013 and the company claims that, since their founding, their products have achieved ROI for some of their customers <a href=\"https:\/\/www.forbes.com\/sites\/mnewlands\/2017\/07\/29\/manychats-chatbots-are-getting-400-roi-heres-how-you-can-too\/#1b0d62ae7583\" rel=\"noopener\">that approaches 400%<\/a>.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8960db elementor-widget elementor-widget-text-editor\" data-id=\"d8960db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnd it\u2019s not hard to see why. Chatbots can help salvage potential lost sales by answering questions for interested customers, they provide customer and account functionality around the clock, and they help companies remain accessible and open: two traits that are valued highly by the modern consumer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77357d4 elementor-widget elementor-widget-heading\" data-id=\"77357d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Technology Makes Communication<\/strong> <strong>Smarter<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf5c58c elementor-widget elementor-widget-text-editor\" data-id=\"cf5c58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOver the next two years, say some estimates, around <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2018\/07\/12\/seven-communications-trends-worth-knowing-about\/#5ec202404b19\" rel=\"noopener\">60% of companies<\/a> in the business-to-business sector will begin redesigning their communication models around machine learning, AI, and \u201chuman augmentation.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733bc79 elementor-widget elementor-widget-text-editor\" data-id=\"733bc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThese things already help power much of what we\u2019ve been discussing, from helping a PR specialist find emails quickly using natural language to automatically sending alerts when it\u2019s time to see if a client needs to stock up again. Whatever form communication takes at your company, there\u2019s probably an exciting technology to help you do it better.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over the next two years, say some estimates, around 60% of companies in the business-to-business sector will begin redesigning their communication models around machine learning, AI, and &ldquo;human augmentation.&rdquo; These things already help power much of what we&rsquo;ve been discussing, from helping a PR specialist find emails quickly using natural language to automatically sending alerts when it&rsquo;s time to see if a client needs to stock up again. Whatever form communication takes at your company, there&rsquo;s probably an exciting technology to help you do it better.<\/p>\n","protected":false},"author":217,"featured_media":3749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[187],"tags":[95],"ppma_author":[1745],"class_list":["post-1911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata-cloud","tag-big-data-amp-technology"],"authors":[{"term_id":1745,"user_id":217,"is_guest":0,"slug":"nathan-sykes","display_name":"Nathan Sykes","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_5b077b8d-d190-4522-a96a-8144badf183b-150x150.jpg","user_url":"https:\/\/www.findinganoutlet.com\/","last_name":"Sykes","first_name":"Nathan","job_title":"","description":"Nathan Sykes is founder and editor of\u00a0\u00a0<a href=\"http:\/\/go.toutapp.com\/cd2cb75f51bb2db143\" target=\"_blank\" rel=\"noopener\">Finding an Outlet<\/a>, a platform for the latest news and trends in business technology.\u00a0"}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/217"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1911"}],"version-history":[{"count":6,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1911\/revisions"}],"predecessor-version":[{"id":36738,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1911\/revisions\/36738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3749"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1911"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}