{"id":1903,"date":"2019-08-23T03:24:44","date_gmt":"2019-08-23T03:24:44","guid":{"rendered":"http:\/\/kusuaks7\/?p=1508"},"modified":"2024-04-25T17:06:21","modified_gmt":"2024-04-25T17:06:21","slug":"steps-to-building-a-data-driven-team","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/steps-to-building-a-data-driven-team\/","title":{"rendered":"Steps to Building a Data-Driven Team"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1903\" class=\"elementor elementor-1903\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7d3e55f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3e55f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38d3fd26\" data-id=\"38d3fd26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e6d7a0a elementor-widget elementor-widget-text-editor\" data-id=\"1e6d7a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tData is the lifeblood of modern business, it\u2019s said. While that\u2019s true, it\u2019s not specific enough. It takes a little more imagination to think about how data impacts individuals and teams within those businesses. There\u2019s a real revolution underway to empower and inform teams of all sizes with data of all kinds.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709fdf4 elementor-widget elementor-widget-text-editor\" data-id=\"709fdf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLet\u2019s look at what a data-driven team can look like in multiple contexts as well as some of the steps required to build that kind of environment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca50d8 elementor-widget elementor-widget-heading\" data-id=\"dca50d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Marketing<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0ffce elementor-widget elementor-widget-text-editor\" data-id=\"dd0ffce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSuccessfully marketing to any subset of the population requires access to high-quality data. <a href=\"https:\/\/digitalmarketinginstitute.com\/en-us\/blog\/2017-09-18-creating-a-data-driven-marketing-strategy\" rel=\"noopener\">That data might include<\/a>:\n<ul>\n \t<li>Market and competitor research to see what\u2019s working and what\u2019s not.<\/li>\n \t<li>Social media analytics to gauge interest in new products and services.<\/li>\n \t<li>Website metrics to see who\u2019s visiting you and what they find appealing.<\/li>\n<\/ul>\nWe\u2019re far beyond shotgun-fire marketing campaigns. Leveraging high-quality data from legitimate marketplaces to get your message in front of receptive eyes could unlock a substantial ROI.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f530e elementor-widget elementor-widget-heading\" data-id=\"75f530e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Actionable Step #1<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c919da elementor-widget elementor-widget-text-editor\" data-id=\"7c919da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGoogle recommends several steps for making teams more data-driven, including marketing teams. One idea is to make your analytics team itself more \u201cdistributed.\u201d\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06fe5b elementor-widget elementor-widget-text-editor\" data-id=\"d06fe5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThat means placing data specialists <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-fueled-marketing-team-strategy\/\" rel=\"noopener\">in each department or team<\/a> for maximum accessibility to data and for more timely and humanistic interpretations of that data as it becomes available.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282fcf0 elementor-widget elementor-widget-heading\" data-id=\"282fcf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Sales<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f11ca61 elementor-widget elementor-widget-text-editor\" data-id=\"f11ca61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNow you\u2019ve got a marketing team that works more closely with data specialists to fine-tune your messaging and branding. Next comes making sure your sales team has the right insights to keep all the attention your marketing team is generating.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-512c2f1 elementor-widget elementor-widget-text-editor\" data-id=\"512c2f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThat means focusing on webpage \u201cstickiness\u201d \u2013 how long people view you before clicking away \u2013 and supercharging conversions. So how does data help you close the deal?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1482c56 elementor-widget elementor-widget-text-editor\" data-id=\"1482c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOne way is to <a href=\"https:\/\/blog.pipelinedeals.com\/using-data-driven-sales\/\" rel=\"noopener\">use data as a coaching tool<\/a>. There are several ways this concept may apply to you, depending on the business you\u2019re in and your specific needs at the time:\n<ul>\n \t<li>Collected data on customers, prospects, and general web trends can help you improve the educational quality of the content on your website. That means answering common questions before customers need to ask them.<\/li>\n \t<li>Data on sales team success rates, analysis of the time the calls were made, and even the tone of voice used during sales calls, plus other factors, can all help you better understand why standout salespeople flourish and what the others can learn from their example.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5276f58 elementor-widget elementor-widget-heading\" data-id=\"5276f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Actionable Step #2<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25bbd9b elementor-widget elementor-widget-text-editor\" data-id=\"25bbd9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIf you want to use data to sharpen your approach to sales and \u201cclosing the deal,\u201d you need to hire a diverse team. Bringing multiple perspectives and backgrounds to the table gives you a richer set of data to work with to see what works and what doesn\u2019t in a sales environment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f529c elementor-widget elementor-widget-text-editor\" data-id=\"a9f529c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs far as technology goes, don\u2019t underestimate the value of the cloud, and specifically cloud-based enterprise planning tools. The right technology helps keep data flowing and out of silos. And, as Google notes, integrating marketing and advertising teams with technology makes it <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/data-measurement\/marketing-data-analysis-infographic\/\" rel=\"noopener\">59% more likely<\/a> that companies can successfully optimize the customer experience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b355c43 elementor-widget elementor-widget-heading\" data-id=\"b355c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Product Design<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98a8fe elementor-widget elementor-widget-text-editor\" data-id=\"e98a8fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere\u2019s almost no end to the ways product design and development teams can put data to work in their processes. One of the most exciting is a concept known as the \u201ccircular economy.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b38c0a elementor-widget elementor-widget-text-editor\" data-id=\"0b38c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis is where companies continually gather data from customer interactions, third-party and aftermarket activity, and even from active products in the field. They do this to better understand how their products are used by customers after the sale has concluded, including general use, modifications, repairs, returns, and more.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2739850 elementor-widget elementor-widget-text-editor\" data-id=\"2739850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOne electronics maker, Philips, notes that circular economy practices can help design teams <a href=\"https:\/\/www.philips.com\/a-w\/about\/sustainability\/sustainable-planet\/circular-economy.html\" rel=\"noopener\">zero in on lower waste manufacturing<\/a>, plus design easier-to-repair, longer-lasting, and easier-to-use products.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d294abe elementor-widget elementor-widget-text-editor\" data-id=\"d294abe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis serves multiple functions, including keeping products out of landfills for longer, finding ways to make products more appealing and easier to use, helping companies work with the aftermarket more effectively, and assisting with <a href=\"https:\/\/www.oreilly.com\/ideas\/how-to-use-data-to-improve-product-design\" rel=\"noopener\">prioritizing new feature development<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6900105 elementor-widget elementor-widget-heading\" data-id=\"6900105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Actionable Step #3<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7bfd6 elementor-widget elementor-widget-text-editor\" data-id=\"0e7bfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFind non-intrusive ways to solicit user data when you can.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d502896 elementor-widget elementor-widget-text-editor\" data-id=\"d502896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIt\u2019s a sad day when a concise, easy-to-read Terms of Service sheet is the exception rather than the norm. Most of us don\u2019t read these but click anyway, even knowing these things are riddled with \u201cgotcha\u201d clauses for the purposes of gathering information.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-274965f elementor-widget elementor-widget-text-editor\" data-id=\"274965f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nThat information might even be benign and used for purposes like we\u2019ve seen here, including for product development. But customers want to know how their data is used. Moreover, the law increasingly <a href=\"https:\/\/www.wired.co.uk\/article\/what-is-gdpr-uk-eu-legislation-compliance-summary-fines-2018\" rel=\"noopener\">demands transparency on it<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae793eb elementor-widget elementor-widget-text-editor\" data-id=\"ae793eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nIf you want your product design team or any other team to have high-quality data straight from the source, be honest with your customers about what you gather and what it\u2019s used for. And think about ways to incentivize them for it with free stuff, discounts on products, or even \u201c<a href=\"https:\/\/www.latimes.com\/politics\/la-pol-ca-gavin-newsom-california-data-dividend-20190505-story.html\" rel=\"noopener\">data dividends<\/a>.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c893b elementor-widget elementor-widget-text-editor\" data-id=\"52c893b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nYou get useful intel, and your customers feel like they\u2019re an even more important part of the brands they care about.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b995368 elementor-widget elementor-widget-heading\" data-id=\"b995368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>Time to Put Data to Work in Teams<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd2a30a elementor-widget elementor-widget-text-editor\" data-id=\"bd2a30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThere are lots of ways for data to inform and streamline business today. But the real potential isn\u2019t evident until you dive into your teams\u2019 daily responsibilities and learn more about how they work and how data can help them do a better version of it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are lots of ways for data to inform and streamline business today. But the real potential isn&rsquo;t evident until you dive into your teams&rsquo; daily responsibilities and learn more about how they work and how data can help them do a better version of it. Let&rsquo;s look at what a data-driven team can look like in multiple contexts as well as some of the steps required to build that kind of environment.<\/p>\n","protected":false},"author":217,"featured_media":3712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[187],"tags":[95],"ppma_author":[1745],"class_list":["post-1903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata-cloud","tag-big-data-amp-technology"],"authors":[{"term_id":1745,"user_id":217,"is_guest":0,"slug":"nathan-sykes","display_name":"Nathan Sykes","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_5b077b8d-d190-4522-a96a-8144badf183b-150x150.jpg","user_url":"https:\/\/www.findinganoutlet.com\/","last_name":"Sykes","first_name":"Nathan","job_title":"","description":"Nathan Sykes is founder and editor of\u00a0\u00a0<a href=\"http:\/\/go.toutapp.com\/cd2cb75f51bb2db143\" target=\"_blank\" rel=\"noopener\">Finding an Outlet<\/a>, a platform for the latest news and trends in business technology.\u00a0"}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/217"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1903"}],"version-history":[{"count":6,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1903\/revisions"}],"predecessor-version":[{"id":36766,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1903\/revisions\/36766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3712"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1903"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}