{"id":1883,"date":"2019-08-13T05:50:41","date_gmt":"2019-08-13T05:50:41","guid":{"rendered":"http:\/\/kusuaks7\/?p=1488"},"modified":"2024-05-02T12:36:25","modified_gmt":"2024-05-02T12:36:25","slug":"ten-charts-that-will-change-your-perspective-of-ai-in-marketing","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/consumer-tech\/ten-charts-that-will-change-your-perspective-of-ai-in-marketing\/","title":{"rendered":"Ten Charts That Will Change Your Perspective Of AI In Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1883\" class=\"elementor elementor-1883\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-520184a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"520184a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d18020a\" data-id=\"1d18020a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4a0388 elementor-widget elementor-widget-text-editor\" data-id=\"d4a0388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%) according to\u00a0<a href=\"https:\/\/www.adobe.com\/content\/dam\/acom\/uk\/modal-offers\/pdfs\/Econsultancy-2018-Digital-Trends.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.adobe.com\/content\/dam\/acom\/uk\/modal-offers\/pdfs\/Econsultancy-2018-Digital-Trends.pdf\" class=\"broken_link\">Adobe\u2019s latest Digital Intelligence Briefing<\/a>.<\/li>\n \t<li>Retailers are investing $5.9B this year in AI-based marketing and customer service solutions to improve shoppers\u2019 buying experiences\u00a0according to IDC.<\/li>\n \t<li>Financial Services marketers lead all other industries in AI application adoption, with\u00a0<a href=\"https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\">37% currently using them today.<\/a><\/li>\n \t<li>Sales and Marketing teams most often collaborate using Configure-Price-Quote (CPQ) and Marketing Automation AI-based applications, with sales leaders predicting AI adoption will increase 155% across sales teams in two years.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2671e elementor-widget elementor-widget-text-editor\" data-id=\"3f2671e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tArtificial Intelligence enables marketers to understand sales cycles better, correlating their strategies and spending to sales results. AI-driven insights are also helping to break down data silos so marketing and sales can collaborate more on deals. Marketing is more analytics and quant-driven than ever before with the best CMOs knowing which metrics and KPIs to track and why they fluctuate.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6671482 elementor-widget elementor-widget-text-editor\" data-id=\"6671482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe bottom line is that machine learning and AI are the technologies CMOs and their teams need to excel today. The best CMOs balance the quant-intensive nature of running marketing with qualitative factors that make a company\u2019s brand and customer experience unique. With greater insight into how prospects make decisions when, where, and how to buy, CMOs are bringing a new level of intensity into driving outcomes. An example of this can be seen from the recent Forbes Insights and Quantcast research,\u00a0<a href=\"https:\/\/info.quantcast.com\/NA---CNT---2018-10-22---Forbes-Insight-Ebook_Forbes-Insights-Report-TY.html?aliId=eyJpIjoiVjJNc1pqajMrXC9DZVpjZFAiLCJ0IjoiSDhLdURMQ25BeUJZcVRCSEw0RXZIQT09In0%253D\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/info.quantcast.com\/NA---CNT---2018-10-22---Forbes-Insight-Ebook_Forbes-Insights-Report-TY.html?aliId=eyJpIjoiVjJNc1pqajMrXC9DZVpjZFAiLCJ0IjoiSDhLdURMQ25BeUJZcVRCSEw0RXZIQT09In0%253D\">Lessons of 21st-Century Brands Modern Brands &amp; AI Report<\/a>\u00a0(17 pp., PDF, free, opt-in). The study found that AI enables marketers to increase sales (52%), increase in customer retention (51%), and succeed at new product launches (49%). AI is making solid contributions to improving lead quality, persona development, segmentation, pricing, and service.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-13ec985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13ec985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d861ba\" data-id=\"9d861ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b5a4e7 elementor-widget elementor-widget-text-editor\" data-id=\"1b5a4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe following ten charts provide insights into how AI is transforming marketing:\n<ul>\n \t<li><strong>21% of sales leaders rely on AI-based applications today, with the majority collaborating with marketing teams sharing these applications.<\/strong>\u00a0Sales leaders predict that their use of AI will increase 155% in the next two years. Sales leaders predict AI will reach critical mass by 2020 when 54% expect to be using these technologies. Marketing and sales are relying on AI-based marketing automation, configure-price-quote (CPQ), and intelligent selling systems to increase revenue and profit growth significantly in the next two years. Source:\u00a0<a href=\"https:\/\/www.salesforce.com\/form\/pdf\/state-of-sales-3rd-edition\/?d=7010M000000NlJg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.salesforce.com\/form\/pdf\/state-of-sales-3rd-edition\/?d=7010M000000NlJg\">Salesforce Research, State of Sales, 3<sup data-ga-track=\"ExternalLink:https:\/\/www.salesforce.com\/form\/pdf\/state-of-sales-3rd-edition\/?d=7010M000000NlJg\">rd<\/sup>edition<\/a>. (58 pp., PDF, free, opt-in).<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521423b elementor-widget elementor-widget-image\" data-id=\"521423b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs-images.forbes.com\/louiscolumbus\/files\/2019\/07\/AI-stands-out-among-fast-growing-sales-tech-1.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f53681a elementor-widget elementor-widget-text-editor\" data-id=\"f53681a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\"><small>SOURCE: SALESFORCE RESEARCH, STATE OF SALES, 3RD EDITION. (58 PP., PDF, FREE, OPT-IN).<\/small><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f717eb elementor-widget elementor-widget-text-editor\" data-id=\"7f717eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>AI sees the most significant adoption by marketers working in $500M to $1B companies, with conversational AI for customer service is the most dominant.<\/strong>Businesses with between $500M to $1B lead all other revenue categories in the number and depth of AI adoption use cases. Just over 52% of small businesses with sales of $25M or less are using AI for predictive analytics for customer insights. It\u2019s interesting to note that small companies are the leaders in AI spending, at 38.1%, to improve marketing ROI by optimizing marketing content and timing. Source:\u00a0<a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2019\/02\/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2019.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2019\/02\/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2019.pdf\" class=\"broken_link\">The CMO Survey: Highlights and Insights Report, February 2019.<\/a>\u00a0Duke University, Deloitte and American Marketing Association. (71 pp., PDF, free, no opt-in).<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cec4c2f elementor-widget elementor-widget-image\" data-id=\"cec4c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs-images.forbes.com\/louiscolumbus\/files\/2019\/07\/top-uses-of-AI-in-marketing-by-company-revenue.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1933e82 elementor-widget elementor-widget-text-editor\" data-id=\"1933e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><small><span style=\"font-size: 11px;\">SOURCE: THE CMO SURVEY: HIGHLIGHTS AND INSIGHTS REPORT, FEBRUARY 2019. DUKE UNIVERSITY, DELOITTE AND AMERICAN MARKETING ASSOCIATION. (71 PP., PDF, FREE, NO OPT-IN)<\/span>.<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3007205 elementor-widget elementor-widget-text-editor\" data-id=\"3007205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li aria-hidden=\"true\"><strong>22 % of marketers currently are using AI-based applications with an additional 57% planning to use in the next two years.<\/strong>There are nine dominant use cases marketers are concentrating on today, ranging from personalized channel experiences to programmatic advertising and media buying to predictive customer journeys and real-time next best offers. Source:\u00a0<a href=\"https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\">Salesforce\u2019s State of Marketing Study, 5<sup data-ga-track=\"ExternalLink:https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\">th<\/sup>\u00a0edition<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6e76a elementor-widget elementor-widget-image\" data-id=\"0c6e76a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fblogs-images.forbes.com%2Flouiscolumbus%2Ffiles%2F2019%2F07%2FMarketers-are-experimenting-with-AI-in-an-assortment-of-Ways.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5dfcd9 elementor-widget elementor-widget-text-editor\" data-id=\"e5dfcd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\"><small>SOURCE: SALESFORCE\u2019S STATE OF MARKETING STUDY, 5TH EDITION<\/small><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6182b8 elementor-widget elementor-widget-text-editor\" data-id=\"b6182b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>Content personalization and predictive analytics from customer insights are the two areas CMOs most prioritize AI spending today.<\/strong>\u00a0The CMO study found that B2B service companies are the top user of AI for content personalization (62.2%) and B2B product companies use AI for augmented and virtual reality, facial recognition and visual search more than any other business types. Source:\u00a0<a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/analytics-automated-and-martech-107714\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.marketingcharts.com\/customer-centric\/analytics-automated-and-martech-107714\" class=\"broken_link\">CMOs\u2019 Top Uses For AI: Personalization and Predictive Analytics.<\/a>\u00a0Marketing Charts. March 14, 2019<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ecd656 elementor-widget elementor-widget-image\" data-id=\"8ecd656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs-images.forbes.com\/louiscolumbus\/files\/2019\/07\/How-US-CMOs-are-Using-AI-in-Marketing.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5618c elementor-widget elementor-widget-text-editor\" data-id=\"7e5618c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\"><small>SOURCE: CMOS\u2019 TOP USES FOR AI: PERSONALIZATION AND PREDICTIVE ANALYTICS. MARKETING CHARTS. MARCH 14, 2019<\/small><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e88d0a elementor-widget elementor-widget-text-editor\" data-id=\"9e88d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>45% of retailers are either planning to or have already implemented AI to improve multichannel customer engagement as a core part of their marketing mix.\u00a0<\/strong>Reflecting how dependent retailers are on supply chains, 37% of retailers are investing in AI today to improve supply chain logistics, supply chain management, and forecasting (37%). Source:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/1009599\/worldwide-retail-machine-learning-use-cases\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.statista.com\/statistics\/1009599\/worldwide-retail-machine-learning-use-cases\/\">AI and Machine Learning use cases in the retail industry worldwide as of 2019, Statista.<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fcac73 elementor-widget elementor-widget-image\" data-id=\"6fcac73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fblogs-images.forbes.com%2Flouiscolumbus%2Ffiles%2F2019%2F07%2FMachine-learning-use-cases-in-the-retail-industry-worldwide-as-of-2019.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a93b0 elementor-widget elementor-widget-text-editor\" data-id=\"74a93b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><small><span style=\"font-size: 11px;\">SOURCE: AI AND MACHINE LEARNING USE CASES IN THE RETAIL INDUSTRY WORLDWIDE AS OF 2019, STATISTA<\/span>.<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7073e3f elementor-widget elementor-widget-text-editor\" data-id=\"7073e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>Personalizing the overall customer journey and driving next-best offers in real-time are the two most common ways marketing leaders are using AI today, according to Salesforce.<\/strong>\u00a0Improving customer segmentation, improving advertising and media buying, and personalizing channel experiences are the next fastest-growing areas of AI adoption in marketing today. Source:\u00a0<a href=\"https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\">Salesforce\u2019s State of Marketing Study, 5<sup data-ga-track=\"ExternalLink:https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\">th<\/sup>\u00a0edition<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c948eaf elementor-widget elementor-widget-image\" data-id=\"c948eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fblogs-images.forbes.com%2Flouiscolumbus%2Ffiles%2F2019%2F07%2FPercentage-of-marketers-using-or-planning-to-use-AI-in-the-following-ways.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0669fc4 elementor-widget elementor-widget-text-editor\" data-id=\"0669fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\"><small>SOURCE: SALESFORCE\u2019S STATE OF MARKETING STUDY, 5TH EDITION<\/small><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16267c elementor-widget elementor-widget-text-editor\" data-id=\"c16267c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>82% of marketing leaders say improving customer experience is the leading factor in their decision to adopt AI.<\/strong>\u00a0The timing and delivery of content, offers, and contextually relevant experiences are second (67%), and improving performance metrics is third at 57%. Source:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/915493\/benefits-using-artificial-intelligence-marketing-personalization\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.statista.com\/statistics\/915493\/benefits-using-artificial-intelligence-marketing-personalization\/\">Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018, Statista.<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b95893 elementor-widget elementor-widget-image\" data-id=\"5b95893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs-images.forbes.com\/louiscolumbus\/files\/2019\/07\/Leading-reasons-to-use-artificial-intelligence-AI-for-marketing-personalization-according-to-industry-professionals-worldwide-in-2018.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a3988 elementor-widget elementor-widget-text-editor\" data-id=\"d1a3988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><small><span style=\"font-size: 11px;\">SOURCE: LEADING REASONS TO USE ARTIFICIAL INTELLIGENCE (AI) FOR MARKETING PERSONALIZATION ACCORDING TO INDUSTRY PROFESSIONALS WORLDWIDE IN 2018, STATISTA<\/span>.<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a526312 elementor-widget elementor-widget-text-editor\" data-id=\"a526312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>81% of marketers are either planning to or are using AI in audience targeting this year.\u00a0<\/strong>80% are currently using or planning to use AI for audience segmentation. EConsultancy\u2019s study found marketers are enthusiastic about AI\u2019s potential to increase marketing effectiveness and track progress. 88% of marketers interviewed say AI will enable them t be more effective in getting to their goals. Source:\u00a0<a href=\"http:\/\/info.mediamath.com\/rs\/824-LSO-662\/images\/Econsultancy_The_State_of_Consumer_First_and_Omnichannel_Marketing.pdf?mkt_tok=eyJpIjoiTnpBeU9UVm1ZelpsWW1FMCIsInQiOiJrV3h4d3d3U01FS2ZmM0taaWVkM2VsUGt2R1J1YzJwQ3dUdWxqaGViZlwvVmRQM24rWnc3UElSaWp0WFJjWmNoRHcwSm9keitRS2VMRFNyWStkdkZOY2g0K0tVbVNNaktJMGU4SnFrMkVqRG5NQTM3bnQzRXY5XC9DRmZiNzVJVTk0In0%3D\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:http:\/\/info.mediamath.com\/rs\/824-LSO-662\/images\/Econsultancy_The_State_of_Consumer_First_and_Omnichannel_Marketing.pdf?mkt_tok=eyJpIjoiTnpBeU9UVm1ZelpsWW1FMCIsInQiOiJrV3h4d3d3U01FS2ZmM0taaWVkM2VsUGt2R1J1YzJwQ3dUdWxqaGViZlwvVmRQM24rWnc3UElSaWp0WFJjWmNoRHcwSm9keitRS2VMRFNyWStkdkZOY2g0K0tVbVNNaktJMGU4SnFrMkVqRG5NQTM3bnQzRXY5XC9DRmZiNzVJVTk0In0%3D\" class=\"broken_link\">Dream vs. Reality: The State of Consumer First and Omnichannel Marketing. EConsultancy<\/a>\u00a0(36 pp., PDF, free, no opt-in).<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1104f8c elementor-widget elementor-widget-image\" data-id=\"1104f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fblogs-images.forbes.com%2Flouiscolumbus%2Ffiles%2F2019%2F07%2F81-of-marketers-are-either-planning-to-or-are-using-AI-in-audience-targeting-this-year.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36a27d elementor-widget elementor-widget-text-editor\" data-id=\"b36a27d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\"><small>SOURCE: DREAM VS. REALITY: THE STATE OF CONSUMER FIRST AND OMNICHANNEL MARKETING. ECONSULTANCY (36 PP., PDF, FREE, NO OPT-IN).<\/small><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e9f31 elementor-widget elementor-widget-text-editor\" data-id=\"c3e9f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li><strong>Over 41% of marketers say AI is enabling them to generate higher revenues from e-mail marketing<\/strong>. They also see an over 13% improvement in click-thru rates and 7.64% improvement in open rates. Source:\u00a0<a href=\"https:\/\/www.statista.com\/chart\/17222\/artificial-intelligence-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.statista.com\/chart\/17222\/artificial-intelligence-marketing\/\">4 Positive Effects of AI Use in Email Marketing<\/a>, Statista (infographic), March 1, 2019.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0d3f5 elementor-widget elementor-widget-image\" data-id=\"de0d3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blogs-images.forbes.com\/louiscolumbus\/files\/2019\/07\/4-Positive-Effects-of-AI-Use-in-EMail-Marketing.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e97bf elementor-widget elementor-widget-text-editor\" data-id=\"17e97bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\"><small>SOURCE: 4 POSITIVE EFFECTS OF AI USE IN EMAIL MARKETING, STATISTA (INFOGRAPHIC), MARCH 1, 2019.<\/small><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88064f elementor-widget elementor-widget-text-editor\" data-id=\"d88064f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul>\n \t<li><strong>Marketers and agencies are most comfortable with AI-enabled bid optimization for media buying, followed by fraud mitigation<\/strong>. Marketers and their agencies differ on ad inventory selection and optimization, with marketing teams often opting to use their analytics and reporting instead of relying on agency AI methods. Source:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/880706\/marketers-acceptance-ai-tech-run-campaign-stages\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.statista.com\/statistics\/880706\/marketers-acceptance-ai-tech-run-campaign-stages\/\">Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018, Statista.<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f27c56 elementor-widget elementor-widget-image\" data-id=\"3f27c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fblogs-images.forbes.com%2Flouiscolumbus%2Ffiles%2F2019%2F07%2FLeading-stages-of-ad-campaign-execution-where-marketing-and-agency-professionals-are-comfortable-with-AI-enabled-technology-automation-in-the-United-States-as-of-June-2018.jpg\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d529ab5 elementor-widget elementor-widget-text-editor\" data-id=\"d529ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 11px;\"><small>SOURCE: SHARE OF MARKETING AND AGENCY PROFESSIONALS WHO ARE COMFORTABLE WITH AI-ENABLED TECHNOLOGY AUTOMATED HANDLING OF THEIR CAMPAIGNS IN THE UNITED STATES AS OF JUNE 2018, STATISTA.<\/small><\/span><\/p>\n<strong><u>Additional data sources on AI\u2019s use in Marketing:<\/u><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d603e25 elementor-widget elementor-widget-text-editor\" data-id=\"d603e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/econsultancy.com\/15-examples-of-artificial-intelligence-in-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/econsultancy.com\/15-examples-of-artificial-intelligence-in-marketing\/\">15 examples of artificial intelligence in marketing<\/a>, eConsultancy, February 28, 2019\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85abc66 elementor-widget elementor-widget-text-editor\" data-id=\"85abc66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.statista.com\/chart\/17222\/artificial-intelligence-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.statista.com\/chart\/17222\/artificial-intelligence-marketing\/\">4 Positive Effects of AI Use in Email Marketing<\/a>, Statista, March 1, 2019\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c515312 elementor-widget elementor-widget-text-editor\" data-id=\"c515312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.forbes.com\/sites\/kateharrison\/2019\/01\/20\/5-ways-artificial-intelligence-can-improve-your-marketing-plus-10-provider-suggestions\/#760696655697\" target=\"_self\" rel=\"noopener noreferrer\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/kateharrison\/2019\/01\/20\/5-ways-artificial-intelligence-can-improve-your-marketing-plus-10-provider-suggestions\/#760696655697\">4 Ways Artificial Intelligence Can Improve Your Marketing (Plus 10 Provider Suggestions),<\/a>\u00a0Forbes, Kate Harrison, January 20, 2019\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff19e1 elementor-widget elementor-widget-text-editor\" data-id=\"4ff19e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<a href=\"https:\/\/albert.ai\/wp-content\/uploads\/2017\/02\/AI-The-Next-Generation-Of-Marketing_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/albert.ai\/wp-content\/uploads\/2017\/02\/AI-The-Next-Generation-Of-Marketing_Final.pdf\">AI: The Next Generation Of Marketing Driving Competitive Advantage Throughout The Customer Life Cycle,<\/a>\u00a0Forrester Consulting. February 2017 (10 pp., PDF, free, no opt-in).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10538d elementor-widget elementor-widget-text-editor\" data-id=\"e10538d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/files.r-trends.ru\/reports\/eMarketer_Roundup_Artificial_Intelligence_2018_2.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:http:\/\/files.r-trends.ru\/reports\/eMarketer_Roundup_Artificial_Intelligence_2018_2.pdf\">Artificial Intelligence Roundup<\/a>, eMarketer, May 2018 (15 pp., PDF, free, no opt-in)\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-572b2ff elementor-widget elementor-widget-text-editor\" data-id=\"572b2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/files.r-trends.ru\/reports\/eMarketer_Roundup_Artificial_Intelligence_2018_2.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:http:\/\/files.r-trends.ru\/reports\/eMarketer_Roundup_Artificial_Intelligence_2018_2.pdf\">Artificial Intelligence Roundup<\/a>, eMarketer, May 2018 (15 pp., PDF, free, no opt-in)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ff6c8 elementor-widget elementor-widget-text-editor\" data-id=\"f6ff6c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.adobe.com\/content\/dam\/acom\/uk\/modal-offers\/pdfs\/Econsultancy-2018-Digital-Trends.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.adobe.com\/content\/dam\/acom\/uk\/modal-offers\/pdfs\/Econsultancy-2018-Digital-Trends.pdf\" class=\"broken_link\">Digital Intelligence Briefing, Adobe,<\/a>\u00a02018 (43 pp., PDF, free, no opt-in).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6191a98 elementor-widget elementor-widget-text-editor\" data-id=\"6191a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.impactbnd.com\/blog\/use-ai-to-enhance-marketing-infographic\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.impactbnd.com\/blog\/use-ai-to-enhance-marketing-infographic\" class=\"broken_link\">How 28 Brands Are Using AI to Enhance Their Marketing [Infographic],<\/a>\u00a0Impact Blog\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d82b0a9 elementor-widget elementor-widget-text-editor\" data-id=\"d82b0a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/hbr.org\/2018\/07\/how-ai-is-changing-sales\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/hbr.org\/2018\/07\/how-ai-is-changing-sales\">How AI Is Changing Sales, Harvard Business Review<\/a>, July 30, 2018\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e909de elementor-widget elementor-widget-text-editor\" data-id=\"4e909de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/1470357?d=7010M000000u7Sc\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/1470357?d=7010M000000u7Sc\" class=\"broken_link\">How Top Marketers Use Artificial Intelligence On-Demand Webinar<\/a>\u00a0with Vala Afshar, Chief Digital Evangelist, Salesforce and Meghann York, Director, Product Marketing, Salesforce\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-907aa60 elementor-widget elementor-widget-text-editor\" data-id=\"907aa60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/industries\/automotive%20and%20assembly\/our%20insights\/winning%20tomorrows%20car%20buyers%20using%20artificial%20intelligence%20in%20marketing%20and%20sales\/how-to-win-tomorrows-car-buyers-artificial-intelligence-in-marketing-and-sales-final.ashx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/industries\/automotive%20and%20assembly\/our%20insights\/winning%20tomorrows%20car%20buyers%20using%20artificial%20intelligence%20in%20marketing%20and%20sales\/how-to-win-tomorrows-car-buyers-artificial-intelligence-in-marketing-and-sales-final.ashx\" class=\"broken_link\">How To Win Tomorrow\u2019s Car Buyers \u2013 Artificial Intelligence in Marketing &amp; Sales, McKinsey Center for Future Mobility<\/a>, McKinsey &amp; Company. February 2019. (44 pp., PDF, free, no opt-in)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af0074e elementor-widget elementor-widget-text-editor\" data-id=\"af0074e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/images.g2crowd.com\/uploads\/attachment\/file\/83378\/idc-marketscape-worldwide-artificial-intelligence-inenterprise-marketing-clouds-2017-vendor-assessment.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/images.g2crowd.com\/uploads\/attachment\/file\/83378\/idc-marketscape-worldwide-artificial-intelligence-inenterprise-marketing-clouds-2017-vendor-assessment.pdf\" class=\"broken_link\">IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment,<\/a>(11 pp., PDF, free, no opt-in.)\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e22dc7b elementor-widget elementor-widget-text-editor\" data-id=\"e22dc7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.statista.com\/study\/50485\/artificial-intelligence\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.statista.com\/study\/50485\/artificial-intelligence\/\">In-depth: Artificial Intelligence 2019, Statista Digital Market Outlook, February 2019<\/a>\u00a0(client access reqd).\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d53a5 elementor-widget elementor-widget-text-editor\" data-id=\"63d53a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.statista.com\/statistics\/915493\/benefits-using-artificial-intelligence-marketing-personalization\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.statista.com\/statistics\/915493\/benefits-using-artificial-intelligence-marketing-personalization\/\">Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018, Statista.<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f073fd elementor-widget elementor-widget-text-editor\" data-id=\"6f073fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/info.quantcast.com\/NA---CNT---2018-10-22---Forbes-Insight-Ebook_Forbes-Insights-Report-TY.html?aliId=eyJpIjoiVjJNc1pqajMrXC9DZVpjZFAiLCJ0IjoiSDhLdURMQ25BeUJZcVRCSEw0RXZIQT09In0%253D\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/info.quantcast.com\/NA---CNT---2018-10-22---Forbes-Insight-Ebook_Forbes-Insights-Report-TY.html?aliId=eyJpIjoiVjJNc1pqajMrXC9DZVpjZFAiLCJ0IjoiSDhLdURMQ25BeUJZcVRCSEw0RXZIQT09In0%253D\">Lessons of 21st-Century Brands Modern Brands &amp; AI Report,<\/a>\u00a0Forbes Insights and Quantcast Study (17 pp., PDF, free, opt-in),\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc7f5c elementor-widget elementor-widget-text-editor\" data-id=\"ebc7f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/powerful-pricing-the-next-frontier-in-apparel-and-fashion-advanced-analytics\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/powerful-pricing-the-next-frontier-in-apparel-and-fashion-advanced-analytics\" class=\"broken_link\">Powerful pricing: The next frontier in apparel and fashion advanced analytics<\/a>, McKinsey &amp; Company, December 2018\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c3904 elementor-widget elementor-widget-text-editor\" data-id=\"a1c3904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.statista.com\/statistics\/880681\/marketers-comfort-ai-tech-running-campaigns\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" data-ga-track=\"ExternalLink:https:\/\/www.statista.com\/statistics\/880681\/marketers-comfort-ai-tech-running-campaigns\/\">Share of marketing and agency professionals who are comfortable with AI-enabled technology automated handling of their campaigns in the United States as of June 2018, Statista. \u00a0<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e502ac elementor-widget elementor-widget-text-editor\" data-id=\"5e502ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2019\/02\/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2019.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2019\/02\/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2019.pdf\" class=\"broken_link\">The CMO Survey: Highlights and Insights Report, February 2019.<\/a>\u00a0Duke University, Deloitte and American Marketing Association. (71 pp., PDF, free, no opt-in).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6d862 elementor-widget elementor-widget-text-editor\" data-id=\"0c6d862\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/artificial-intelligence\/visualizing-the-uses-and-potential-impact-of-ai-and-other-analytics\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.mckinsey.com\/featured-insights\/artificial-intelligence\/visualizing-the-uses-and-potential-impact-of-ai-and-other-analytics\" class=\"broken_link\">Visualizing the uses and potential impact of AI and other analytics<\/a>, McKinsey Global Institute,\u00a0April 2018.\u00a0\u00a0<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/artificial-intelligence\/visualizing-the-uses-and-potential-impact-of-ai-and-other-analytics\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.mckinsey.com\/featured-insights\/artificial-intelligence\/visualizing-the-uses-and-potential-impact-of-ai-and-other-analytics\" class=\"broken_link\">Interactive page based on Tableau data set can be found here<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d452e elementor-widget elementor-widget-text-editor\" data-id=\"27d452e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/what-really-matters-in-b2b-dynamic-pricing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/what-really-matters-in-b2b-dynamic-pricing\" class=\"broken_link\">What really matters in B2B dynamic pricing,<\/a>\u00a0McKinsey &amp; Company, October 2018\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4e4b6 elementor-widget elementor-widget-text-editor\" data-id=\"9e4e4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/winning-tomorrows-car-buyers-using-artificial-intelligence-in-marketing-and-sales\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/winning-tomorrows-car-buyers-using-artificial-intelligence-in-marketing-and-sales\" class=\"broken_link\">Winning tomorrow\u2019s car buyers using artificial intelligence in marketing and sales,<\/a>\u00a0McKinsey &amp; Company, February 2019\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e030bc elementor-widget elementor-widget-text-editor\" data-id=\"5e030bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS44911419\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" track=\"ExternalLink:https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS44911419\" class=\"broken_link\">Worldwide Spending on Artificial Intelligence Systems Will Grow to Nearly $35.8 Billion in 2019, According to New IDC Spending Guide, IDC<\/a>; March 11, 2019\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence enables marketers to understand sales cycles better, correlating their strategies and spending to sales results. AI-driven insights are also helping to break down data silos so marketing and sales can collaborate more on deals.Marketing is more analytics and quant-driven than ever before with the best CMOs knowing which metrics and KPIs to track and why they fluctuate. The bottom line is that machine learning and AI are the technologies CMOs and their teams need to excel today.&nbsp; The following ten charts provide insights into how AI is transforming marketing.<\/p>\n","protected":false},"author":138,"featured_media":3616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[196],"tags":[96],"ppma_author":[2679],"class_list":["post-1883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-tech","tag-marketing"],"authors":[{"term_id":2679,"user_id":138,"is_guest":0,"slug":"louis-columbus","display_name":"Louis Columbus","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_65812956-54d2-4b01-9e05-0d23abb284c7-150x150.jpg","user_url":"https:\/\/softwarestrategiesblog.com\/","last_name":"Columbus","first_name":"Louis","job_title":"","description":"Louis Columbus is currently serving as Principal, IQMS. He is Marketing and Product Management Leader, Forbes Columnist, Software Expertise in Analytics, Cloud, CPQ &amp; ERP Solutions. He teaches MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research. He has taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/138"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1883"}],"version-history":[{"count":10,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1883\/revisions"}],"predecessor-version":[{"id":36836,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1883\/revisions\/36836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3616"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1883"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}