{"id":1776,"date":"2019-06-24T02:06:22","date_gmt":"2019-06-24T02:06:22","guid":{"rendered":"http:\/\/kusuaks7\/?p=1381"},"modified":"2023-07-27T15:46:37","modified_gmt":"2023-07-27T15:46:37","slug":"business-intelligence-meets-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/business-intelligence-meets-artificial-intelligence\/","title":{"rendered":"Business intelligence meets artificial intelligence"},"content":{"rendered":"

Ask someone what springs to mind when they hear the words AI or artificial intelligence, and the first thing they might mention is a young Haley Joel Osment in the film\u00a0AI<\/em>. Or internet sensation\u00a0Sofia<\/a>, the world\u2019s first robotic citizen.<\/p>\n

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In fact, a brief foray into movie history shows that the concept of AI has been thrilling audiences for some time. Whether it\u2019s Gort from\u00a0The Day the Earth Stood Still<\/em>, in 1951;\u00a0Westworld<\/em>\u2019s vision of the future in 1973;\u00a0Terminator<\/em>;\u00a0Blade Runner\u00a0<\/em>or the recent adaptation of Ernest Cline\u2019s novel\u00a0Ready Player One<\/em>, we\u2019ve been provided with a powerful image-library of what AI might look like.<\/p>\n

Yet AI isn\u2019t some futuristic vision. It\u2019s here, and functioning, right now; with most of us using or benefiting from AI (either knowingly or unknowingly) pretty much every day of our lives.<\/p>\n

That Smart Reply in Gmail that lets you quickly send an automated response? That\u2019s AI at work. As is that unnervingly prescient advert that pops up on Facebook.<\/p>\n

From Google predictive searches, Amazon product recommendations and banking fraud alerts, through to helpful chatbots that answer questions online, AI is already helping us navigate our daily lives.<\/p>\n

AI as we know it<\/strong><\/h3>\n

It\u2019s worth noting, however, that many of the applications of AI we see are defined as \u2018weak\u2019 or \u2018narrow\u2019 AI \u2013 non-sentient artificial intelligence, which focuses on one task alone.<\/p>\n

This in contrast to \u2018strong\u2019 AI, which refers to applications that can formulate their own decisions without human input (Haley Joel Osment-type AI). Despite this, the benefits of \u2018weak\u2019 AI are still astonishing, and many businesses are already incorporating them into their daily processes.<\/p>\n

So what might it do for your organisation?<\/p>\n

The business side of AI<\/strong><\/h3>\n

When it comes to business, AI can be invaluable \u2013 whether it\u2019s used to identify and target a potential customer base or streamline internal processes. A range of professions are already making use of digital dictation and\u00a0voice recognition<\/a>, for example, where the technology is able to \u2018learn\u2019 as it continually improves as it adapts to the speaker\u2019s voice.<\/p>\n

A 2018 survey by\u00a0Harvard Business School<\/a>\u00a0found that three-quarters of the 250 executives questioned felt AI would substantially transform their companies within three years when it came to the use of cognitive technology (ie, AI which detects patterns).<\/p>\n

However, they also thought that, rather than AI being used to achieve highly ambitious goals, it would probably be more successful in helping businesses with their day-to-day tasks.<\/p>\n

To this end, three business needs were identified where AI could offer value:<\/p>\n