{"id":1392,"date":"2019-02-15T10:32:07","date_gmt":"2019-02-15T10:32:07","guid":{"rendered":"http:\/\/kusuaks7\/?p=997"},"modified":"2023-08-10T12:43:19","modified_gmt":"2023-08-10T12:43:19","slug":"role-of-ai-in-the-millennial-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/role-of-ai-in-the-millennial-marketing-mix\/","title":{"rendered":"Role of AI in the millennial marketing mix"},"content":{"rendered":"

Ready to learn Artificial Intelligence? Browse courses<\/a>\u00a0like\u00a0 Uncertain Knowledge and Reasoning in Artificial Intelligence<\/a> developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/em><\/strong><\/p>\n

As technology advances, marketers are looking at providing unique and more relevant experiences for their prospects and customers. In the age of millennials, no one likes to be marketed to or sold to. A simple yardstick would be to check how many of us have ad blocks on our browsers. Millennials like to be engaged with. This is where we as marketers, can leverage data and machine learning.<\/p>\n

Start with a focus on demand-gen,\u00a0content marketing<\/a>,\u00a0and thought leadership. Though all these activities are a significant part of the marketing role,\u00a0 build a culture of growing your company swiftly and efficiently through data.\u00a0And it makes great sense because millennials are not easy to market to. There is so much choice available, but so little time.<\/p>\n

Data connects the pieces of your marketing puzzle<\/h2>\n

><\/p>\n

To connect with the millennials, you need to know what they want, when and why. When you reply with data, it helps you see what resonates and what doesn\u2019t. You can use data to measure and optimize all aspects of your marketing stack end-to-end, which in\u2013<\/strong>turn can help you communicate to your target segment, in a compelling way at the right touch points. To start with, try to get answers to the questions \u2013 Are you targeting the right prospect, is your message right for them & Is it the right time to engage \u2013 with the help of internal and external data.<\/p>\n

Find data that answers these questions, as \u201cSmart signals\u201d. Let\u2019s take the case of you\u00a0targeting an enterprise<\/a>\u00a0for your software. Signals can be anything from their IT environment, or the products they recently bought, or where they are in the buying cycle, and more. In other words, these are the factors that you would look for in your prospective customer to ensure a great fit. Based on the above signals (according to relevance for your organization), the shortlisting of prospect begins. The most important factor in segmenting these prospects is their \u201cIntent\u201d.<\/p>\n

Behavioral patterns can, in turn, be used to target and engage your audience in a meaningful way. For example, machine learning algorithms can predict which type of videos a target audience will most frequently view, enabling a brand to use advertising space that is most likely to be viewed by their target audience.<\/p>\n

Conversational Commerce works best with millennials<\/h2>\n

Your customers are on the move, know where they\u2019re heading in real-time. Smart signals help you gain the edge over your competitors by being able to reach your prospects and customers on time, with the help of millions of customer signals across internal and external data sources.<\/p>\n

You can use this data to facilitate conversations.\u00a0 Millennials are not looking to fit into a crowd, they prefer being themselves. This means personalization is more important than ever.<\/p>\n

For example, you can know what content works better for which prospect\/customer and more importantly on what channels. Get signals on the content that resonates best on specific channels such as emails, social media, third-party websites, search and more. Boost your content marketing efforts and create an impact by promoting them on specific channels based on fit-modeling.<\/p>\n

Having access to the right information can help you engage with millennials in the right touch points, in a non-intrusive manner. For example, the market is heading to a space in digital shopping where millennials are placing orders as part of online conversations. The popular term for this is \u201cconversational commerce\u201d<\/p>\n

Chatbots are empowering this precisely. How?\u00a0A bot that is interlinked with all business apps will be able to look at past data such as purchasing behavior, browsing history, and offer consumers curated products. And it will learn based on the individuals’ preferences. It brings a whole new level of targeting capabilities to an already targeted digital space.<\/p>\n

Know their journey<\/h3>\n

If you are targeting millennials, it is important to collect customer data at every touch point and share it throughout the enterprise to break down the siloed boundaries that inhibit brand development. You can begin by asking the following questions.<\/p>\n

To sum up, the right and intelligent augmentation of humans and technology is the future of millennial marketing. And that mix will vary with every enterprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

As technology advances, marketers are looking at providing unique and more relevant experiences for their prospects and customers. In the age of millennials, no one likes to be marketed to or sold to. A simple yardstick would be to check how many of us have ad blocks on our browsers. Millennials like to be engaged with. This is where we as marketers, can leverage data and machine learning. The right and intelligent augmentation of humans and technology is the future of millennial marketing. And that mix will vary with every enterprise.<\/p>\n","protected":false},"author":307,"featured_media":3254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[183],"tags":[97],"ppma_author":[1962],"class_list":["post-1392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","tag-artificial-intelligence"],"authors":[{"term_id":1962,"user_id":307,"is_guest":0,"slug":"yaagneshwaran-ganesh","display_name":"Yaagneshwaran Ganesh","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Ganesh","first_name":"Yaagneshwaran","job_title":"","description":"Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, He is Director of Marketing at Fiind Inc., an artificial intelligence platform B2B marketers and sellers, a TEDx speaker, member of Forbes Council and author of 5 books, with the latest one titled “Syncfluence”. He has been a speaker across business forums such as CII Young Indians, Chamber of Commerce Netherlands, Kerala Startup Mission (Initiative by Govt of Kerala), and academic institutions such as IITs, Saxion University of Applied Sciences and more. He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/307"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":4,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1392\/revisions"}],"predecessor-version":[{"id":30167,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1392\/revisions\/30167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3254"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1392"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}