{"id":1364,"date":"2019-02-15T10:32:05","date_gmt":"2019-02-15T10:32:05","guid":{"rendered":"http:\/\/kusuaks7\/?p=969"},"modified":"2023-07-25T06:47:01","modified_gmt":"2023-07-25T06:47:01","slug":"ready-fire-aim-3-common-iiot-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/iot\/ready-fire-aim-3-common-iiot-mistakes-to-avoid\/","title":{"rendered":"Ready, Fire, Aim \u2013 3 Common IIoT Mistakes to Avoid"},"content":{"rendered":"<p><strong><em>Ready to learn Internet of Things? <a href=\"https:\/\/www.experfy.com\/training\/courses\">Browse courses<\/a>\u00a0like\u00a0<a href=\"https:\/\/www.experfy.com\/training\/courses\/iiot-applications-for-machine-learning\">IIoT Applications for Machine Learning<\/a> developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/em><\/strong><\/p>\n<header>\n<h4><strong>The<\/strong><strong> great potential of IIoT is within your grasp.<\/strong><\/h4>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 650px; height: 400px;\" title=\"Ready, Fire, Aim - 3 Common IIoT Mistakes to Avoid\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-696x428.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-696x428.jpg 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-300x184.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-768x472.jpg 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-1024x629.jpg 1024w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-600x369.jpg 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-200x123.jpg 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-356x220.jpg 356w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-1068x656.jpg 1068w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid-683x420.jpg 683w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid.jpg 1074w\" alt=\"Ready-Fire-Aim-3-Common-IIoT-Mistakes-to-Avoid\" \/><\/p>\n<\/header>\n<p>Not a day goes by without an article or blog outlining the technology stack and security requirements for enterprise IoT solutions. During hypercycles like this, the immaturity of the technology and the general lack of knowledge definitely requires education and even evangelism.<\/p>\n<p>However, continued reporting of high project failure rates should raise significant concerns. There are three foundational elements which seem to be consistently ignored in social media, popular and industry press, and most importantly, from IIoT projects themselves:<\/p>\n<ol>\n<li>A clear understanding of the customer (value proposition, lifecycle management, etc.)<\/li>\n<li>Organizational and process alignment to support these new offerings<\/li>\n<li>The delivery of sustainable, valuabl,e and measurable outcomes (not just information)<\/li>\n<\/ol>\n<h2><strong>1. The Customer<\/strong><\/h2>\n<p>Previously, I have been on my soapbox trumpeting about the\u00a0<a href=\"https:\/\/www.iotforall.com\/customer-centric-successful-iiot-projects\/\" rel=\"noopener\">importance of the customer as the starting point for IIoT projects<\/a>.<\/p>\n<p>This means starting with a clear understanding of the following:<\/p>\n<ul>\n<li>Who: target segments and buyer\/user personas<\/li>\n<li>What: solution, business model and value proposition<\/li>\n<li>Where: new or existing channels<\/li>\n<li>How: deployment, on-boarding, training, support, and billing<\/li>\n<li>Why: measuring success for you and your customers<\/li>\n<\/ul>\n<p>Per my earlier blog on this topic, this\u00a0<a href=\"https:\/\/www.iotforall.com\/customer-centric-successful-iiot-projects\/\" rel=\"noopener\">provides the foundation for targeted segmentation<\/a>, more engaging customer experiences, higher customer lifetime value and more valued customer outcomes.<\/p>\n<h2 style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/GettyImages-185311210.jpg\" sizes=\"(max-width: 442px) 100vw, 442px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/GettyImages-185311210.jpg 442w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/GettyImages-185311210-300x225.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/GettyImages-185311210-200x150.jpg 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/GettyImages-185311210-80x60.jpg 80w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/GettyImages-185311210-265x198.jpg 265w\" alt=\"experfy-blog\" width=\"442\" height=\"332\" \/><\/h2>\n<h2><strong>2. Organizational Alignment<\/strong><\/h2>\n<p>Because the buyer and user of your new products are going to be different than legacy products, it makes logical sense that your existing sales, support, operations, and other teams are likely not the best suited to deliver your new digital initiatives.<\/p>\n<p>Accordingly, your customer analysis from above should drive the requirements for the:<\/p>\n<ul>\n<li>People: not individuals or title but rather skills and expertise<\/li>\n<li>Processes: changes, enhancements, additions and subtractions to existing ones<\/li>\n<li>Systems: driven by the information requirements<\/li>\n<li>Technology: additions to your IT\/OT infrastructure<\/li>\n<\/ul>\n<p>Per my earlier post, this does not mean fire everyone and build all new systems. It means you must establish a\u00a0target organizational end-state and a roadmap.\u00a0<a href=\"https:\/\/www.iotforall.com\/industry-40-challenges\/\" rel=\"noopener\">Start with a minimum viable organization (MVO)\u00a0to get started and make course corrections as needed<\/a>.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/wheres-the-beef-500x264.jpg\" sizes=\"(max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/wheres-the-beef-500x264.jpg 500w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/wheres-the-beef-500x264-300x158.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/wheres-the-beef-500x264-200x106.jpg 200w\" alt=\"experfy-blog\" width=\"500\" height=\"264\" \/><\/p>\n<h2><strong>3. Value<\/strong><\/h2>\n<p>Access to information, even information that was not previously available, that does not result in specific customer outcomes will severely diminish the value of connected devices, equipment, and vehicles.<\/p>\n<p>Be sure that valuable and measurable outcomes are not only delivered to your customers, but also to your employees, your company, and your partners.<\/p>\n<ul>\n<li><strong>Employees<\/strong>\u00a0need to know what\u2019s in it for them and how they will be measured.<\/li>\n<li><strong>Companies<\/strong>\u00a0should have quantitative measures of what it means to be successful.<\/li>\n<li><strong>Customers<\/strong>\u00a0should have clear outcomes with measurable value.<\/li>\n<li><strong>Partners<\/strong>\u00a0should have identifiable and tangible benefits which can also be measured.<\/li>\n<\/ul>\n<h2><strong>IIoT\u2019s<\/strong><strong> Great Promise Is Within Your Grasp<\/strong><\/h2>\n<p>I am all in on IIoT.<\/p>\n<p>I believe, like some others, that it will be one of the most transformative technologies ever.<\/p>\n<p>However, if you try to shortcut the process, precious time and money will be lost, and employees, business partners, and customers will become disillusioned.<\/p>\n<h3><strong>So\u2026.<\/strong><\/h3>\n<ul>\n<li>Keep up the education.<\/li>\n<li>Make sure the technology is robust, secure, reliable and manageable.<\/li>\n<\/ul>\n<h3><strong>But first\u2026.<\/strong><\/h3>\n<ul>\n<li>Start with a clear target customer and value proposition.<\/li>\n<li>Have plan to ensure organizational alignment.<\/li>\n<li>Deliver valuable and measurable outcomes.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>There are three foundational elements which seem to be consistently ignored in from IIoT projects themselves. One of these three foundational elements is more engaging customer experiences, higher customer lifetime value and more valued customer outcomes. The second one is to establish a&nbsp;target organizational end-state and a roadmap.&nbsp;Start with a minimum viable organization (MVO)&nbsp;to get started and make course corrections as needed. The third one is to ensure that valuable and measurable outcomes are not only delivered to your customers, but also to your employees, your company, and your partners.<\/p>\n","protected":false},"author":175,"featured_media":3122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195],"tags":[93],"ppma_author":[1706],"class_list":["post-1364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iot","tag-internet-of-things"],"authors":[{"term_id":1706,"user_id":175,"is_guest":0,"slug":"michael-riemer","display_name":"Michael Riemer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","author_category":"","user_url":"","last_name":"Riemer","first_name":"Michael","job_title":"","description":"Michael Riemer is Principal \/ Advisor (Enterprise IoT, Insur\/Fin-Tech, MarTech, MedTech at ABJJ Consulting. &nbsp;He has more than 30 years of building companies, teams, products, programs and relationships that deliver valuable customer outcomes.&nbsp; He is a regularly requested speaker, author, and industry authority on Industrial IoT and Digital Transformation."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":0,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3122"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1364"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}