{"id":1363,"date":"2019-02-15T10:32:05","date_gmt":"2019-02-15T10:32:05","guid":{"rendered":"http:\/\/kusuaks7\/?p=968"},"modified":"2023-07-24T16:55:20","modified_gmt":"2023-07-24T16:55:20","slug":"is-your-organization-ready-for-industry-4","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/iot\/is-your-organization-ready-for-industry-4\/","title":{"rendered":"Is Your Organization Ready for Industry 4.0?"},"content":{"rendered":"<p><strong><em>Ready to learn Internet of Things? <a href=\"https:\/\/www.experfy.com\/training\/courses\">Browse courses<\/a>\u00a0like\u00a0<a href=\"https:\/\/www.experfy.com\/training\/tracks\/internet-of-things-training-certification\">Internet of Things (IoT) Training<\/a> developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/em><\/strong><\/p>\n<header>\n<h4>Digital transformation is both a technology and a management challenge.<\/h4>\n<p>&nbsp;<\/p>\n<\/header>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 650px; height: 400px;\" title=\"Is-Your-Organization-Ready-for-Industry-4.0\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-696x428.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-696x428.jpg 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-300x184.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-768x472.jpg 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-1024x629.jpg 1024w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-600x369.jpg 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-200x123.jpg 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-356x220.jpg 356w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-1068x656.jpg 1068w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1-683x420.jpg 683w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/Is-Your-Organization-Ready-for-Industry-4.0-1.jpg 1074w\" alt=\"experfy-blog\" \/><\/p>\n<p>Many articles on digital transformations and industrial IoT focus solely on technology enablement. In doing so, they underestimate the negative impact of poor organizational alignment.<\/p>\n<p>Assuming that employees can both do their day job and be handed a new set of responsibilities for digital initiatives will negatively impact the potential value of such projects.<\/p>\n<p>As an example, several recent articles including one by\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/michaelbrito\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Brito<\/a>,\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2017\/09\/26\/digital-transformation-four-ways-to-ensure-adoption-from-your-employees\/#50fefb538712\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Digital Transformation: Four Ways To Ensure Adoption From Your Employees<\/a>, highlight how organizational heritage can and will hamper transformation initiatives.<\/p>\n<p style=\"text-align: center;\">\n<p>As companies embark on their journey toward the\u00a0<a href=\"https:\/\/www.weforum.org\/agenda\/2016\/01\/the-fourth-industrial-revolution-what-it-means-and-how-to-respond\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">4th Industrial Revolution<\/a>, the ones that are willing to bring in new leadership and make the organizational enhancements to power new digital customer relationships will be the ones that rise above the fray.<\/p>\n<h2>Digital Transformation Is Not\u2026<\/h2>\n<p>A recent article in Forbes,\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/barrylibert\/2017\/11\/06\/three-clear-signs-your-digital-transformation-isnt-transformational\/#68bccc5d6354\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Three Clear Signs Your Digital Transformation Isn\u2019t Transformational<\/a>, contributed by\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/barrylibert\/\" target=\"_blank\" rel=\"noopener noreferrer\">Barry Libert at Open Matters<\/a>, suggests that some companies wrongly believe that digital transformations are just \u201ca collection of activities\u201d including:<\/p>\n<ul>\n<li>Process improvement;<\/li>\n<li>Operational improvements (doing things better, faster, cheaper);<\/li>\n<li>Adoption of new technologies (cloud, social, mobile, big data);<\/li>\n<li>The same teams and the same budget trying to do something a little different.<\/li>\n<\/ul>\n<p>Others focus solely on driving sales revenue. While selling \u201cshiny new objects\u201d creates great excitement,\u00a0ensuring successful digital transformations require much, much more.<\/p>\n<h2>New Digital Relationships Are Much More Than New Sales Opportunities<\/h2>\n<p>New digital customer engagements (physical and virtual) are of the greatest value when sales is not the sole focus.<\/p>\n<p>In fact, intermittent, reactive, uncoordinated, and out-of-context customer interactions can create internal friction and poor customer engagement.<\/p>\n<p>To increase customer lifetime values, one that contributes to your top-line growth and bottom-line efficiencies, take the time to truly understand your customers and your organization in their new digital context.<\/p>\n<p>&nbsp;<\/p>\n<h2>Your New Digital Customer Lifecycle Journey<\/h2>\n<p><a href=\"https:\/\/www.iotforall.com\/customer-centric-successful-iiot-projects\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer segmentation and personas<\/a>\u00a0drive successful product, marketing, and sales programs. The same analysis applies to your organizational requirements.<\/p>\n<p>Start with a clear understanding the of following:<\/p>\n<ul>\n<li>Who (target segments and buyer\/user personas)<\/li>\n<li>What (solution, business model and value proposition)<\/li>\n<li>Where (new or existing channels)<\/li>\n<li>How (deployment, on-boarding, training, support, and billing)<\/li>\n<li>Why (measuring success for you and your customers)<\/li>\n<\/ul>\n<p>Then create a map that starts with prospecting and continues through support and retention efforts. The following graphic from\u00a0<a href=\"https:\/\/www.interaction-design.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">The Interaction Design Foundation\u00a0<\/a>provides a nice outline.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 648px; height: 433px;\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/customer-journey.jpg\" sizes=\"(max-width: 648px) 100vw, 648px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/customer-journey.jpg 648w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/customer-journey-300x200.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/customer-journey-600x401.jpg 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/customer-journey-200x134.jpg 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/customer-journey-629x420.jpg 629w\" alt=\"experfy-blog\" \/><\/p>\n<p>You will need to augment a basic journey like this with the people and the information requirements and sources at each step of the process.<\/p>\n<p>Based on this analysis, you will quickly recognize that\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/segmentation-vs-personas-michael-riemer\/\" target=\"_blank\" rel=\"noopener noreferrer\">buyer personas<\/a>\u00a0(researching, evaluating and purchasing) as well as the\u00a0<a href=\"https:\/\/www.linkedin.com\/pulse\/segmentation-vs-personas-michael-riemer\/\" target=\"_blank\" rel=\"noopener noreferrer\">user personas<\/a>\u00a0(deploying, using and supporting) are NOT the same individuals who traditionally engaged around your legacy products.<\/p>\n<p>Similarly, your existing sales, support, and operations teams are also likely not the best suited to deliver your new digital initiatives.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/300px-Blank_org_chart.jpg\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/300px-Blank_org_chart.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/300px-Blank_org_chart-254x300.jpg 254w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/300px-Blank_org_chart-200x236.jpg 200w\" alt=\"experfy-blog\" width=\"300\" height=\"354\" \/><\/p>\n<h2>Your Target &amp; MVO Organizational Structure<\/h2>\n<p>Your organizational alignment should be based on:<\/p>\n<ul>\n<li>The customer lifecycle processes<\/li>\n<li>The people (not individuals or title but rather skills and expertise)<\/li>\n<li>The systems (driven by the information requirements)<\/li>\n<\/ul>\n<p>Similar to product management, you will need to establish a target end-state, a roadmap and a minimum viable organization (MVO).<\/p>\n<p>With a clear path in hand, you can communicate a clear message, provide specific guidance and make adjustments along the way. Getting everyone on the same page early with a singular vision will help smooth over the bumps in the process.<\/p>\n<h2 style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 650px; height: 325px;\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction.jpg\" sizes=\"(max-width: 1440px) 100vw, 1440px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction.jpg 1440w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction-300x150.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction-768x384.jpg 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction-1024x512.jpg 1024w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction-600x300.jpg 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction-200x100.jpg 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction-696x348.jpg 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction-1068x534.jpg 1068w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/improve_employee_satisfaction-840x420.jpg 840w\" alt=\"experfy-blog\" \/><\/h2>\n<h2>Employee Buy-In<\/h2>\n<p>When employees understand the vision and participate in its development and growth, organizational changes become a more transparent and less stressful process.<\/p>\n<p>But don\u2019t stop there.<\/p>\n<p>Be sure to provide the training, time, and budget to deliver on your new organizational objectives. Also, don\u2019t forget to align compensation with new program expectations.<\/p>\n<p>By answering the \u201cwhat\u2019s in it for me?\u201d question up front, employees will feel a closer bond with the initiative.<\/p>\n<p>While this may sound simple, in my experiences, it\u2019s one of the most overlooked parts of the digital transformation process.<\/p>\n<h2>Make Organizational Alignment A Priority<\/h2>\n<p>Digital transformation is both a technology and a management challenge.<\/p>\n<p>Focusing on one without the other is not a recipe for success.<\/p>\n<p>Instead, companies should adopt a more holistic approach \u2013 one that starts with the target customer and ends with organizational alignment based on your targeted outcomes.<\/p>\n<p>Doing so, will help drive the ideal product, sales and marketing programs as well as organizational structure.<\/p>\n<p>Remember, start your organizational changes slowly. With an end state target in mind, add the team members, training and other programs to drive success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As companies embark on their journey toward the&nbsp;4th Industrial Revolution, the ones that are willing to bring in new leadership and make the organizational enhancements to power new digital customer relationships will be the ones that rise above the fray. Digital transformation is both a technology and a management challenge. Focusing on one without the other is not a recipe for success. Instead, companies should adopt a more holistic approach &ndash; one that starts with the target customer and ends with organizational alignment based on your targeted outcomes. Remember, start your organizational changes slowly.&nbsp;<\/p>\n","protected":false},"author":175,"featured_media":3117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195],"tags":[93],"ppma_author":[1706],"class_list":["post-1363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iot","tag-internet-of-things"],"authors":[{"term_id":1706,"user_id":175,"is_guest":0,"slug":"michael-riemer","display_name":"Michael Riemer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","author_category":"","user_url":"","last_name":"Riemer","first_name":"Michael","job_title":"","description":"Michael Riemer is Principal \/ Advisor (Enterprise IoT, Insur\/Fin-Tech, MarTech, MedTech at ABJJ Consulting. &nbsp;He has more than 30 years of building companies, teams, products, programs and relationships that deliver valuable customer outcomes.&nbsp; He is a regularly requested speaker, author, and industry authority on Industrial IoT and Digital Transformation."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1363"}],"version-history":[{"count":0,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3117"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1363"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}