{"id":1333,"date":"2019-02-15T10:32:04","date_gmt":"2019-02-15T07:32:04","guid":{"rendered":"http:\/\/kusuaks7\/?p=938"},"modified":"2023-08-30T12:52:24","modified_gmt":"2023-08-30T12:52:24","slug":"the-importance-of-an-open-digital-ecosystem-in-iiot","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/iot\/the-importance-of-an-open-digital-ecosystem-in-iiot\/","title":{"rendered":"The Importance of an Open Digital Ecosystem in IIoT"},"content":{"rendered":"<p><strong><em>Ready to learn Internet of Things? <a href=\"https:\/\/www.experfy.com\/training\/courses\">Browse courses<\/a>\u00a0like\u00a0<a href=\"https:\/\/www.experfy.com\/training\/courses\/iiot-applications-for-machine-learning\">IIoT Applications for Machine Learning<\/a> developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/em><\/strong><\/p>\n<header>\n<h4>When information flows within digital ecosystems, everybody wins.<\/h4>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 650px; height: 400px;\" title=\"The Importance of an Open Digital Ecosystem in IIoT\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-696x428.jpg\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-696x428.jpg 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-300x184.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-768x472.jpg 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-1024x629.jpg 1024w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-600x369.jpg 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-200x123.jpg 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-356x220.jpg 356w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-1068x656.jpg 1068w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT-683x420.jpg 683w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2018\/01\/The-Importance-of-an-Open-Digital-Ecosystem-in-IIoT.jpg 1074w\" alt=\"experfy-blog\" \/><\/p>\n<\/header>\n<p style=\"text-align: center;\">You walk into the call center of a large transportation fleet. There are four teams separated by cubicle walls.<\/p>\n<p>Each group has a different \u201cdashboard\u201d on a tv screen. Each group is using different applications. Applications from one of their major OEMs or service providers. Communication across groups and sharing of data is manual \u2014 by phone, email and shared files.<\/p>\n<p>These IIoT data access problems impact almost every industry.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 650px; height: 650px;\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion.jpg\" sizes=\"(max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion.jpg 900w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion-150x150.jpg 150w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion-300x300.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion-768x768.jpg 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion-600x600.jpg 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion-200x200.jpg 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion-696x696.jpg 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/confusion-420x420.jpg 420w\" alt=\"experfy-blog\" \/><\/p>\n<h2>Why?<\/h2>\n<p>Many have equated control of data to control of the customer and thus success.<\/p>\n<p>Systems and information became cloistered.\u00a0 Anyone viewed as a competitive threat had access restricted.<\/p>\n<blockquote><p>\u201cIn a world of mounting pressure, there\u2019s a natural human instinct to stick to what you know. Don\u2019t go out of your comfort zone because things are really scary out there. And so there\u2019s a tendency to just hold on and just squeeze harder on what you\u2019re currently doing.\u201d<\/p><\/blockquote>\n<p>Change is hard for any organization.\u00a0Information sharing seems to be one of the hardest.<\/p>\n<p>It\u2019s scary.<\/p>\n<p>So companies (departments and individuals) want to proclaim ownership to all data. Some believe sharing information means it is free. So, each group tries to wrestle control over information. They proclaim to be the system of record. Applications remain siloed.<\/p>\n<p>Phone calls, emails, and manual data entry continue to be the de facto standard.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 650px; height: 490px;\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity.png\" sizes=\"(max-width: 1723px) 100vw, 1723px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity.png 1723w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-300x226.png 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-768x579.png 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-1024x772.png 1024w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-600x452.png 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-200x151.png 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-80x60.png 80w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-696x525.png 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-1068x805.png 1068w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/gartner-escape-velocity-557x420.png 557w\" alt=\"open digital ecosystem\" \/><\/p>\n<h2>Closed Ecosystems Limit IIoT Value<\/h2>\n<p>IIoT project failures are rampant. For many, failures are a direct result of poor information sharing and inefficient collaboration.<\/p>\n<p>Frustration builds with customer and partners. Leading to cost increases, limited adoption, and reduced potential ROI. The promise of IIoT requires frictionless (but secure) ecosystem access to information.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.gartner.com\/technology\/topics\/business-ecosystems.jsp\" class=\"broken_link\" rel=\"noopener\"><img decoding=\"async\" style=\"width: 650px; height: 654px;\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1.png\" sizes=\"(max-width: 1059px) 100vw, 1059px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1.png 1059w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1-150x150.png 150w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1-298x300.png 298w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1-768x773.png 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1-1017x1024.png 1017w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1-600x604.png 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1-200x201.png 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1-696x701.png 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/accenture-digital-ecosystem-1-417x420.png 417w\" alt=\"business ecosystems for IIoT\" \/><\/a><\/p>\n<h2>What\u2019s a Digital Ecosystem?<\/h2>\n<blockquote><p>A digital ecosystem is an interdependent group of actors, including enterprises, competitors, customers, regulators, individuals, Internet of Things devices, and other stakeholders that share standardized digital platforms to achieve mutual benefit.<\/p><\/blockquote>\n<p>There is not a single digital ecosystem.\u00a0 Each is unique to each company and unique to each target market.<\/p>\n<ul>\n<li>Shippers, 3PLs, and suppliers are a few members of the digital supply chain ecosystem.<\/li>\n<li>Manufacturers, service providers, fleets, and tow providers participate in the service supply ecosystem.<\/li>\n<\/ul>\n<p>Recently, I worked with a complex but not atypical ecosystem. It included up to 7 different business entities. Each entity used up to 20 different\u00a0applications\/systems. Each application contained relevant data (historical and real-time)<\/p>\n<h2>5 Pillars for Success<\/h2>\n<p>The following 5 key areas can help define your digital ecosystem approach.<\/p>\n<ol>\n<li><strong>Start with the customer.\u00a0<\/strong>What are they trying to achieve? What information is required? The same also applies to business partners.\u00a0 This helps define APIs as well as information security requirements.<\/li>\n<li><strong>Look at different business models.\u00a0<\/strong>Look at different business models \u2013 Short term revenue gains may not deliver increased customer lifetime value. Think through your options. Each member of the ecosystem requires a value proposition.<\/li>\n<li><strong>Be transparent about your business practices.\u00a0<\/strong>Don\u2019t call yourself open when you are not. Focus on being easy to do business with.<\/li>\n<li><strong>Protect what\u2019s important.\u00a0<\/strong>You may have insights and data that others don\u2019t, so use it to your advantage. Don\u2019t be greedy.<\/li>\n<li><strong>Establish clear rules of engagement.\u00a0<\/strong>Be clear what data you are willing to share, and why. Include your desired quid pro quo.<\/li>\n<\/ol>\n<h2 style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 650px; height: 516px;\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/14-4-Trillion-IoT.jpg\" sizes=\"(max-width: 949px) 100vw, 949px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/14-4-Trillion-IoT.jpg 949w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/14-4-Trillion-IoT-300x238.jpg 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/14-4-Trillion-IoT-768x609.jpg 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/14-4-Trillion-IoT-600x476.jpg 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/14-4-Trillion-IoT-200x159.jpg 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/14-4-Trillion-IoT-696x552.jpg 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/14-4-Trillion-IoT-529x420.jpg 529w\" alt=\"IoT and digital ecosystems\" \/><\/h2>\n<h2>Yes \u2013 It Really Works!!<\/h2>\n<p>When information flows within digital ecosystems, each business entity wins:<\/p>\n<ul>\n<li>Lower costs<\/li>\n<li>Improved efficiencies and productivity<\/li>\n<li>Increased uptime<\/li>\n<li>Reduced problem identification and resolution<\/li>\n<li>Improved financial results (top and bottom line)<\/li>\n<\/ul>\n<p>The chart below compares two multinational equipment manufacturers. Both made IIoT an integrated part of their offerings. Neither represented 100% of the customer\u2019s connected operating equipment. Only one was able to create ecosystem-wide value.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 650px; height: 483px;\" src=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-1024x711.png\" sizes=\"(max-width: 696px) 100vw, 696px\" srcset=\"https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-1024x711.png 1024w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-300x208.png 300w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-768x533.png 768w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-600x417.png 600w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-200x139.png 200w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-100x70.png 100w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-218x150.png 218w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-696x483.png 696w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-1068x742.png 1068w, https:\/\/www.iotforall.com\/wp-content\/uploads\/2017\/12\/offering-605x420.png 605w\" alt=\"IIoT digital ecosystem value\" \/><\/p>\n<h2>There\u2019s No Correct Answer \u2013 Except Not Being Open<\/h2>\n<p>The new digital world is complex. It challenges many long held beliefs about competitors, data sharing, and value propositions. Your new digital relationships will be different than prior relationships.<\/p>\n<p>Don\u2019t fret. Be open and transparent. Engage your customers and partners, and everybody wins.<\/p>\n<blockquote><p><a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-5\/Accenture-Strategy-TS-Digital-Platforms.pdf\" class=\"broken_link\" rel=\"noopener\">DIGITAL PLATFORMS HAVE TREMENDOUS POTENTIAL TO BRIDGE INDUSTRIES, MELD ECOSYSTEMS AND EMPOWER BUSINESSES TO BETTER SERVE CUSTOMERS AND ACHIEVE HIGHER LEVELS OF PERFORMANCE.<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>IIoT project failures are rampant. For many, failures are a direct result of poor information sharing and inefficient collaboration. Frustration builds with customer and partners. Leading to cost increases, limited adoption, and reduced potential ROI. The promise of IIoT requires frictionless (but secure) ecosystem access to information. When information flows within digital ecosystems, each business entity wins. The new digital world is complex. It challenges many long held beliefs about competitors, data sharing, and value propositions. Your new digital relationships will be different than prior relationships. Be open and transparent. Engage your customers and partners, and everybody wins.<\/p>\n","protected":false},"author":175,"featured_media":3051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[195],"tags":[93],"ppma_author":[1706],"class_list":["post-1333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iot","tag-internet-of-things"],"authors":[{"term_id":1706,"user_id":175,"is_guest":0,"slug":"michael-riemer","display_name":"Michael Riemer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Riemer","first_name":"Michael","job_title":"","description":"Michael Riemer is Principal \/ Advisor (Enterprise IoT, Insur\/Fin-Tech, MarTech, MedTech at ABJJ Consulting. &nbsp;He has more than 30 years of building companies, teams, products, programs and relationships that deliver valuable customer outcomes.&nbsp; He is a regularly requested speaker, author, and industry authority on Industrial IoT and Digital Transformation."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/175"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1333"}],"version-history":[{"count":2,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1333\/revisions"}],"predecessor-version":[{"id":29571,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1333\/revisions\/29571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3051"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1333"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}