The sheer\u00a0amount of available\u00a0information\u00a0adds a further\u00a0layer of complexity to a world that is already complex.\u00a0Today from most of our online or offline interactions we leave behind\u00a0digital footprints (that we call data), and it’s getting increasingly harder\u00a0to find the right information within this tsunami of data.<\/p>\n
That\u2019s why\u00a0when we hear the word “analytics,”\u00a0we immediately\u00a0may think or link it to \u201ccomplexity”\u00a0because\u00a0we all know that data feeds analytics.\u00a0When we meet people, we are usually overwhelmed with informational or numerical\u00a0questions.<\/p>\n
However, as Digital Analytics experts, we strive to\u00a0make things simple by translating all of\u00a0this complexity into\u00a0simple graphs, phrases, insights, and recommendations. But how is this done? At a basic level, there are three simple steps.<\/p>\n
Analytics is about: metrics, dimensions, and segments. You need to know what each one means and how to use it. Below is a detailed explanation of metrics and dimensions. While these categories pertinent in Digital Analytics,\u00a0they apply\u00a0to other domains as well.<\/p>\n
On the other hand, segmentation is using the previous dimensions and\/or metrics to divide the website traffic or the marketplace (an example of a different domain) into parts or segments, usually with the\u00a0goal to understand consumer behavior,\u00a0discover new business opportunities,\u00a0and more. It\u00a0helps you to see the world in colors.<\/p>\n
Dimensions and segments have a descriptive role, telling\u00a0you stories about your\u00a0conversions. Conversions are the most vital metrics to your business.<\/p>\n
If you have different and multiple conversions, you should\u00a0categorize your conversions, which will\u00a0help you better\u00a0understand what\u2019s going on. The best simple method\u00a0of categorizing\u00a0your conversions is to divide them into macro and micro conversions:<\/p>\n
For more please visit\u00a0http:\/\/www.kaushik.net\/avinash\/excellent-analytics-tip-13-measure-macro-and-micro-conversions\/<\/a><\/p>\n Regardless of what we’re trying to accomplish, whether it’s\u00a0defining\u00a0metrics, implementing segmentation, or\u00a0building awesome reports, we must remain\u00a0focused on the key thing:\u00a0conversions. We should make a short list of conversions, learn how to describe them in simple terms\u00a0to anyone on our organization, and focus on improving them in everything that we do. Sometimes\u00a0you might\u00a0have more detailed and specific questions, but try to make things simple. Correlate your conversions with your dimensions and metrics, and perhaps define\/test some segments.\u00a0Don\u2019t forget that our ultimate goal is to obtain insights from conversions<\/strong>, so things that don’t help may distract you from your mission!<\/p>\n I hope those three simple steps can make our lives easier.\u00a0Analytics is about value and winning, and simplicity is our way to win BIG:\u00a0\u201cLess is more.\u201d<\/em><\/strong><\/p>\n Digital Analytics: www.google.com\/analytics<\/a>\u00a0 \u00a0www.kissmetrics.com<\/a><\/p>\n Metrics Implementation: www.weelytics.com<\/a><\/p>\n3) Focus<\/strong><\/h3>\n
Bonus Tools:<\/strong><\/h3>\n