{"id":1110,"date":"2019-02-15T10:31:58","date_gmt":"2019-02-15T10:31:58","guid":{"rendered":"http:\/\/kusuaks7\/?p=715"},"modified":"2023-07-27T15:58:11","modified_gmt":"2023-07-27T15:58:11","slug":"data-products-in-2016","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/data-products-in-2016\/","title":{"rendered":"Data Products in 2016"},"content":{"rendered":"<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">At breakfast last week, my wife and I noticed water dripping out from under our coffee maker.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">We\u2019ve had our coffee maker for over 10 years, and as coffee zealots, it\u2019s faithfully poured our morning dose nearly every day we\u2019ve been home. This coffee maker is old but great: it automatically grinds, tamps, pours and disposes of coffee, requiring only a single button push to get a cup. \u00a0I\u2019m also partially convinced that this coffee maker, which also makes lattes and mochas, is a primary driver for Grandma and Grandpa\u2019s visits.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">The convenience of this machine is great, but the machine still requires human intervention \u2013 requiring near-daily refills of water and beans and emptying of the grind pucks, adjustments, and maintenance. However, you can also fine-tune the amount and grind of the coffee and the size and strength of the pour. \u00a0As a result, it pours a great cup.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">During our research for a suitable replacement, we tried one of the little plastic cup systems that have replaced drip and espresso machines since we were last shopping for coffee makers. \u00a0This new coffee maker promised to be even more efficient since you never actually have to *see* the coffee \u2013 it remains clean and safe inside its capsules. \u00a0The downside? \u00a0We have yet to pour a decent cup from it. We miss the customizations afforded by the near- but not fully-automatic maker it replaced.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">At the Data Guild our love of coffee is bested only by our love of data products. The same challenges that confront coffee drinkers in optimizing the continuum between fully-automatic and fully-crafted are similar to what we see every day in the data marketplace: finding the balance between bespoke solutions and one-size fits all products. \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">At the Data Guild <\/span><span style=\"font-family: Arial; vertical-align: baseline; white-space: pre-wrap;\">we&#8217;re shifting more energy to data product development,<\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\"> which will address key market pains we\u2019ve observed while building custom data products in various industries. <\/span><\/span><\/p>\n<p><span style=\"font-size: 14.6667px; font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">A Typical Dialog<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">In the last two years of strategic data consulting engagements with several Fortune 100 companies, we\u2019ve had several similar initial conversations. \u00a0While there are variations, typically they go something like this:<\/span><\/span><\/p>\n<p style=\"margin-left: 40px;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Client:<\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\"> \u201cWe\u2019re looking to turn our data into actionable insights and competitive advantages.\u201d<\/span><\/span><\/p>\n<p style=\"margin-left: 40px;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Data Guild: <\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">\u201cGreat, we\u2019ve got some experience in that and would love to help.\u201d<\/span><\/span><\/p>\n<p style=\"margin-left: 40px;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Client: <\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">\u201cOK I need to hire a team of 12 data scientists from you to work on-site for the next 6 months and help me build a hadoop [sic]\u201d <\/span><\/span><\/p>\n<p style=\"margin-left: 40px;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Data Guild:<\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\"> \u201cOK, but first we\u2019d love to explore your needs and determine what it is you actually need before you start spending money.\u201d<\/span><\/span><\/p>\n<p style=\"margin-left: 40px;\"><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Client:<\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\"> \u201cCan we do this in parallel? \u00a0I need to get some people and products deployed in the next three months.\u201d<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14.6667px; font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">So What is a \u201cData Product\u201d?<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Data products can take two forms: algorithms and data source. \u00a0\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">On the algorithmic side, there are opportunities to integrate theory from existing literature to develop systems which can enable new, smarter and faster capabilities that streamline existing business processes. Nearly every industry has gone through a major shift relative to the integration of algorithmic systems into workflow.\u00a0Product\/media suggestions, healthcare predictive capabilities, energy optimization are just a few that we\u2019ve been fortunate enough to help develop. \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">On the data source side, we see the need for secure, reliable data sources that may be used by many to develop a disparate set of solutions. \u00a0Real estate, government, electronic health records and national health registries are a few examples where data \u2013 open or otherwise \u2013 can have a significant improvement in impact when centralized and shared.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">However, in either of these cases, we believe that data products must deliver value <\/span><span style=\"font-family: Arial; color: #000000; font-style: italic; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">on implementation<\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">: it\u2019s not enough to have the \u201cpromise\u201d of value creation; rather, demonstrable ROI in its first deployment is the only path to sustainability.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14.6667px; font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">A Data Product For Everyone?<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">It\u2019s no surprise given the current hype over big data, IIoT (Industrial Internet of Things), data science, predictive analytics, machine learning, deep learning, etc., that traditional industries are feeling the pressure to make headway or risk lagging their competition in putting their data to work.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">However, in the new age of data-driven software, there is a new rule: <\/span><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">one-size-fits-all fits no one<\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">. \u00a0This is true generally of software products, where even the most widespread consumer apps and services are experienced completely differently by each individual:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Your Facebook experience is defined by who you &#8220;friend&#8221; and what you &#8220;like.&#8221; \u00a0<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Your sphere of musical influence is defined organically, growing outwards from the seed artists you set in your music services. \u00a0<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Your news is based on your outlet selection on article preferences. \u00a0<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">All of these factors lead us into a world that\u2019s more fragmented, personalized and customized than ever before.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Data products are similar: what is deployed in each instance must fit its context and thereby be modified, or learn, to fit. There are certainly exceptions to this rule \u2013 data platforms such as Spark, Hadoop, Hive, noSQL, etc., certainly address common needs across many industries and applications. \u00a0Similarly, basic analytics and visualization are needed everywhere and are also suited for economies of scope. \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">However, there is a difference between building blocks of a solution and the solution itself. \u00a0When integrating data products, our deliverables must always achieve ROI, so it&#8217;s not enough to build a system \u2013 we must be able to quantify the value generated from data systems. \u00a0Though basic tools can generate some answers, <\/span><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">good data questions invariably create more and more interesting\/actionable questions<\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">. \u00a0It is at this point that most off-the-shelf data products break down.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">To achieve real business value, data products must be built top-down: from the solution back to data assets. \u00a0Only by this process can the requisite components be defined and properly integrated. \u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14.6667px; font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">To Pay or Not To Pay?<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Another common misconception in the market is the need to invest significant capital in software licenses for access to the best algorithms. \u00a0Or the opposite: you can just use Open Source libraries as stand-alone product to achieve a solution. <\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">As in all areas of software, open source has taken a central role in data software products. \u00a0Companies that claim to have an invented proprietary approach to machine learning, prediction, or recommendation should be treated with healthy skepticism in a world where public literature and open source have such a central role. \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">The latest and best algorithms in our space have historically and continue to come from academic pursuits in algorithmic performance, increased accuracy, and decreased variance. \u00a0These are based on publicly available published academic works. \u00a0The proliferation of R packages and Python libraries based on the very best and latest algorithms make the claim of proprietary machine learning tenuous. \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Aside from platform and general purpose analytics\/visualization, solutions which span the last mile of the business problem through successful integration of these pieces are those that will win the market. \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">There will always be services (i.e. training and deployment) around open source which can and should garner large project fees (see Cloudera\/Hortonworks). Together these comprise the total cost of ownership (TCO) of software. \u00a0However, companies and products should no longer be judged on core algorithms as they were in the days of Google. Rather, they should be examined based on the depth of understanding of the existing market problems they address.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14.6667px; font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">The Coming Backlash in 2016<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">While the data-driven world is still in its infancy, we see 2016 as a pivot point where many prior investments in data systems (software, services, and teams) will go bad \u2013 businesses will react first with a backlash. \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Managers will retreat to instinct-driven decision-making and distrust of data products and teams that promised so much in 2012-2015, but then failed to deliver.\u00a0 Gartner calls this the \u201ctrough of disillusionment.\u201d \u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">However (continuing Gartner-speak), this period is also followed by the \u201cslope of enlightenment\u201d and \u201cplateau of productivity.\u201d \u00a0What then drives the industry to these next two desirable states?<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14.6667px; font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">2016 Data Products: The Rise of the Computer-Human Learning Systems<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Among our clients, those that have made this transition have done so through a sober understanding that <\/span><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">being<\/span> <span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">data-driven does not simplify your life, but rather fortuitously complicates it. <\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">With good questions come more questions, and therefore more resource requirements: people, data storage, compute, telemetry, reporting, etc. <\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Running the data-driven enterprise is a dirty business, integrating data sources from sparse and far-flung sources, often ingesting dirty data exhaust for the purpose of signal extraction. Oftentimes data is sourced from uncontrolled historical sources which were designed for fault detection and diagnosis, not strategic decision support. <\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">To turn the corner, data products must cater to the humans they serve. \u00a0They must adapt to the knowledge of expert-operators and be flexible enough to snap into existing workflows and business systems. \u00a0In short, <\/span><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">data products must quickly be seen as solutions, not tools<\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">, if they are to survive integration into complex organizational decision processes.<\/span><\/span><\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">The key difference is machine learning vs. human-machine learning. \u00a0At the Data Guild we\u2019ve built and deployed machine learning systems into Manufacturing, Energy, Finance, Retail, Tech and other industries, and had a lot of success in achieving measurable ROI. \u00a0The key to all of these projects has been the humans (our clients) involved in this process. \u00a0<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14px;\"><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">In the design process client <\/span><span style=\"font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">subject matter experts<\/span><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\"> (SMEs) define and characterize the data. They highlight industry best practices and \u201cthings to look for\u201d in the data, even if it has not been formally done before quantitatively.<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">In pilots, <\/span><span style=\"font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">business experts<\/span><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\"> define key performance indicators (KPIs) and report outcomes.<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">In deployment, <\/span><span style=\"font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">systems experts<\/span><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\"> define integration points, APIs, and testing.<\/span><\/span><\/li>\n<li><span style=\"font-size: 14px;\"><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">In scaling, <\/span><span style=\"font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">channel partners <\/span><span style=\"vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">drive \u201clast mile\u201d engineering, making the difference between \u201cworks once\u201d and \u201cworks at scale.\u201d \u00a0<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Without humans in the mix, the \u201cdata product\u201d would be little more than \u201chypeware\u201d \u2013 machine learning systems that work well in the lab, but not in the real world.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14px;\"><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">Like the coffee maker on my counter, to make something truly great that fits my taste requires both a bit of technology and a bit of human oversight and training. \u00a0As we make the transition in 2016 from the <\/span><span style=\"font-family: Arial; color: #000000; font-weight: bold; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">\u201crobots will take my job&#8230;then kill me\u201d <\/span><span style=\"font-family: Arial; color: #000000; vertical-align: baseline; white-space: pre-wrap; background-color: transparent;\">hype to a more productive and realistic norm, we hope to continue building, shipping, and deploying products that integrate the best of humans and machines and generate many cupfuls of value along the way.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Machine learning is becoming a ubiquitous characteristic in all industries. &nbsp;As the world makes this transition, we explore the role of services, the applications of open algorithms, and the creation of IP in developing&nbsp;data products for diverse markets.<\/p>\n","protected":false},"author":11,"featured_media":4098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[183],"tags":[140],"ppma_author":[1606],"class_list":["post-1110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","tag-predictive-analytics"],"authors":[{"term_id":1606,"user_id":11,"is_guest":0,"slug":"cameron-turner","display_name":"Cameron Turner","avatar_url":{"url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2024\/09\/cameron.jpeg","url2x":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2024\/09\/cameron.jpeg"},"user_url":"","last_name":"Turner","first_name":"Cameron","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1110"}],"version-history":[{"count":4,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1110\/revisions"}],"predecessor-version":[{"id":29644,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1110\/revisions\/29644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/4098"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1110"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}