{"id":1099,"date":"2019-02-15T10:31:58","date_gmt":"2019-02-15T10:31:58","guid":{"rendered":"http:\/\/kusuaks7\/?p=704"},"modified":"2023-07-31T07:14:47","modified_gmt":"2023-07-31T07:14:47","slug":"creating-a-data-driven-culture-within-an-organization-sports-clubs","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/creating-a-data-driven-culture-within-an-organization-sports-clubs\/","title":{"rendered":"Creating a Data-driven Culture Within an Organization: Sports Clubs"},"content":{"rendered":"

Ready to learn Data Science for Sports?\u00a0Browse courses<\/a>\u00a0developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/strong><\/em><\/p>\n

With the world around us being more and more data-driven, organizations are trying to catch-up. One of the most interesting challenges for organizations which have been running long before the data revolution is how to create a\u00a0data-driven culture.<\/p>\n

A quick note for our audience based in the U.S.: Throughout the post, I will be referring to “soccer” as “football” for the sake of cohesion.<\/p>\n

Personally, I have some experience in this context working with football teams in the UK. UK football teams are an interesting case. Even though they spend millions of pounds on players, their decision making is driven by strong traditions and intuition rather than hard\u00a0science. However,\u00a0in the last few years things have taken a turn.<\/p>\n

Moneyball<\/a>\u00a0is an excellent film for anyone interested in\u00a0sports analytics\u00a0and the culture of sports clubs. If you have the time it is also worth to read the\u00a0book<\/a>. Even though in this post I am talking about UK football teams, the culture depicted in the film is pretty similar to the one I encountered.<\/p>\n

A great book, as well as a great movie<\/em><\/p>\n

One such rule is that the coach\u00a0has\u00a0his own philosophy and has lots of control over what happens. It is valid for a coach to have an opinion against data or science, even regarding proven facts. This is not too different\u00a0from the situation of\u00a0many companies that have old CEOs having a very specific picture of how things should be run.<\/p>\n

Another interesting point is the fact that football teams are under a\u00a0lot<\/em>\u00a0of pressure. Every week is a new challenge,\u00a0and the fact that there is a hierarchy in place, means that everyone is pointing the finger\u00a0to someone else. If someone introduces a new way of doing things, they take the risk that in case something goes wrong, they might be blamed, solely because they tried to deviate from the tradition.<\/p>\n

This kind of structure can be found in some companies as well, and can create an attitude of just trying to survive the week, instead of breaking boundaries. Add to that the fact that results of implementing a data-driven culture cannot be seen immediately, the problem becomes even more difficult to cope with.\u00a0A\u00a0long-term investment is required to implement this type of culture, which needs faith from the team in order to work out.<\/p>\n

In professional football, the stress of the game can sometimes take its toll on the players<\/em><\/p>\n

Another interesting point is that making a sports team\u00a0data-driven requires changes across all divisions of the team. In a team you have medical and training staff of different types: physios, football coaches, weightlifting coaches, etc. Successfully making the transition to a data-driven team requires a data-driven culture across all segments of the team. The reason is that every single person that works with the athletes needs to keep detailed records of what took place in training.<\/p>\n

Furthermore, if the team is looking to optimize its performance, the\u00a0staff should not just record data, but also\u00a0believe<\/em>\u00a0in what it\u2019s doing, and take actions to find out what the best methods for recording the data are. This is far from trivial, given the number of errors and mistakes I\u2019ve seen happening because the people responsible for data entry\u00a0simply don’t\u00a0care too much.<\/p>\n

This probably contrasts with most companies, where there are fewer people responsible for inputting data, but it poses an interesting challenge in making an organization more data driven.<\/p>\n

 <\/p>\n

Data entry can be full of mistakes<\/em><\/p>\n

The good thing is that the situation is changing in the UK with more and more teams trying to become more\u00a0data-driven. My opinion is that sports analytics will play a large role in the medical and training divisions in football clubs in the next decade, but will play a smaller role in\u00a0coaching. Medicine and training are more data-driven, while coaching is strongly affected by a coach\u2019s personal style and opinion. We will probably not see many coaches deferring a large part of their decision making to algorithms.<\/p>\n

I\u2019ve found two elements to be most important in changing the culture of a team, and these lessons also apply to companies. The first one\u00a0is the existence of a\u00a0champion, someone in an influential position who really believes in the project and can push it forward. The second one\u00a0is to quickly get results which can give some initial direction to\u00a0both the staff and the people high up\u00a0on the\u00a0hierarchy. Feeding results back to the staff helps motivation and shows how data translates to\u00a0results. Feeding results up to the hierarchy will make any doubts disappear over time, eventually turning the heads of the organization into champions.<\/p>\n

Coming back to\u00a0moneyball, everyone in baseball eventually understood that the best way to play the game is through data, simply because data brings results. That\u2019s probably the most important step towards transitioning to a\u00a0data-driven culture\u00a0<\/strong>in a company.\u00a0And that\u2019s why we will see more and more companies, organizations and sports clubs make that step in the next years.<\/p>\n","protected":false},"excerpt":{"rendered":"

This fun-to-read post describes the similarities between implementing a data-driven culture within a sports team and within a company. <\/p>\n","protected":false},"author":29,"featured_media":4042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[187],"tags":[122],"ppma_author":[1617],"class_list":["post-1099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata-cloud","tag-big-data"],"authors":[{"term_id":1617,"user_id":29,"is_guest":0,"slug":"stylianos-kampakis","display_name":"Stylianos Kampakis","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Kampakis","first_name":"Stylianos","job_title":"","description":"Stylianos has a breadth of experience in quantitative domains ranging from traditional statistics (regression, significance testing, forecasting) to machine learning (neural networks, decision trees, bayesian modeling, ensemble methods etc.). His past experience includes partnering with various sports clubs to predict injuries, and he also has published various academic publications in journals and conferences. He holds a BSc in Mathematics and Statistics and a PhD in Computer Science. He is based in the United Kingdom."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=1099"}],"version-history":[{"count":3,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1099\/revisions"}],"predecessor-version":[{"id":29788,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/1099\/revisions\/29788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/4042"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=1099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=1099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=1099"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}