{"id":10386,"date":"2020-10-15T10:43:28","date_gmt":"2020-10-15T10:43:28","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/?p=10386"},"modified":"2023-10-20T15:27:57","modified_gmt":"2023-10-20T15:27:57","slug":"advice-for-finding-ai-use-cases","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/advice-for-finding-ai-use-cases\/","title":{"rendered":"Advice For Finding AI Use Cases"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10386\" class=\"elementor elementor-10386\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-72c92c69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72c92c69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cfe721\" data-id=\"1cfe721\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61b3d1be elementor-widget elementor-widget-text-editor\" data-id=\"61b3d1be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGet excited! The future is here:\u00a0<a href=\"http:\/\/bit.ly\/quaesita_simplest\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">machine learning<\/a>\u00a0and\u00a0AI\u00a0allow you to\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=KRvjGYIdJrg\" target=\"_blank\" rel=\"noreferrer noopener\">automate the ineffable<\/a>! Sounds great\u2026 if only you knew how to spot a good use case.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-1507246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1507246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a08ef45\" data-id=\"a08ef45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-165d603 elementor-widget elementor-widget-text-editor\" data-id=\"165d603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo help you take advantage of this amazing technology, I have a neat trick you can use to identify tasks that are perfect for <a href=\"https:\/\/www.experfy.com\/blog\/what-machine-learning-data-poisoning\/\" target=\"_blank\" rel=\"noreferrer noopener\">machine learning<\/a> and AI. It\u2019s a sort of guided meditation designed to bring out your\u00a0<em>aha!<\/em>\u00a0moment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-25c8a2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25c8a2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03fa46e\" data-id=\"03fa46e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d03ceb2 elementor-widget elementor-widget-image\" data-id=\"d03ceb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/hackernoon.com\/hn-images\/0*9cQvC0cxhwNbq7pn\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4cc383b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cc383b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64acfb7\" data-id=\"64acfb7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1251f8 elementor-widget elementor-widget-heading\" data-id=\"c1251f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Imagine AI is a&nbsp;hoax<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cbaa600 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbaa600\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe78588\" data-id=\"fe78588\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8991e5a elementor-widget elementor-widget-text-editor\" data-id=\"8991e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tI want you to imagine for a moment that there is no machine learning. It\u2019s all a hoax; there\u2019s just an island in the middle of the ocean somewhere with a bunch of my friends behind computer screens pretending to be an AI. When you send them an input, they quickly send back a decision.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-7ebee9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ebee9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-596a165\" data-id=\"596a165\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f14656e elementor-widget elementor-widget-text-editor\" data-id=\"f14656e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFor example, you send that cat photo and they sneakily type \u2018cat\u2019 for you so it looks like cool machine learning.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5b84954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b84954\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d2a586\" data-id=\"2d2a586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f70c86 elementor-widget elementor-widget-text-editor\" data-id=\"4f70c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHere\u2019s the fun part. I\u2019m going to let you borrow my island to use for your business. Free of charge. There\u2019s only catch: you can\u2019t write them any instructions\u200a\u2014\u200amy friends are weird like that. You can only teach them with examples, but they\u2019re fast and numerous. It\u2019s a pain to spend time teaching them if you have a one-off task, so focus instead on the repetitive drudgery you\u2019d like to cut out of your life. What would you use this island for?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c0cce29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0cce29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfca9a1\" data-id=\"dfca9a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd58709 elementor-widget elementor-widget-heading\" data-id=\"cd58709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What repetitive drudgery would you\u00a0offload?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-90eb813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90eb813\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-232b87b\" data-id=\"232b87b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d03c56e elementor-widget elementor-widget-text-editor\" data-id=\"d03c56e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBy answering that, you\u2019re on your way to the right applications for machine learning and AI. (You can get started without knowing the difference between\u00a0<a href=\"http:\/\/bit.ly\/quaesita_ai\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">ML and AI<\/a>.) This is\u00a0<a href=\"http:\/\/bit.ly\/quaesita_simplest\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">thing-labeling<\/a>\u00a0and once you get creative with that idea, you realize there\u2019s so much you can achieve with it!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0cc762f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cc762f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a107405\" data-id=\"a107405\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-066cdaa elementor-widget elementor-widget-heading\" data-id=\"066cdaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here are just a few examples of machine learning labels that I\u2019ve seen in real life:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-cfd1bb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfd1bb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac3b1a5\" data-id=\"ac3b1a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fc134 elementor-widget elementor-widget-text-editor\" data-id=\"72fc134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li>Bottle of wine:\u00a0<em>will I like it or not? (Things the author does for fun.)<\/em><\/li>\n<li>Video game:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=TmPfTpjtdgg\" target=\"_blank\" rel=\"noreferrer noopener\"><em>joystick motion?<\/em><\/a><\/li>\n<li>Sound recording:<a href=\"https:\/\/cloud.google.com\/speech-to-text\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>correct text captions?<\/em><\/a><\/li>\n<li>Song lyrics:\u00a0<a href=\"https:\/\/translate.google.com\/?um=1&amp;ie=UTF-8&amp;hl=en&amp;client=tw-ob#auto\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>language?<\/em><\/a><\/li>\n<li>Toilet user:\u00a0<a href=\"http:\/\/ai.stanford.edu\/~syyeung\/resources\/vision_hand_hh_nipsmlhc.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>did they wash their hands?<\/em><\/a><\/li>\n<li>\u2026 list continues at the end of the article\u2026<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-30c6d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30c6d28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b253d6\" data-id=\"2b253d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8735b29 elementor-widget elementor-widget-text-editor\" data-id=\"8735b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThese are all labels -small decisions- and the island can learn to do all these things for you\u2026 if you give it enough examples first. The workers are willing to learn and they have all the time in the world.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0ff4a19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ff4a19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fb3692\" data-id=\"0fb3692\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe464b5 elementor-widget elementor-widget-heading\" data-id=\"fe464b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How drunk are these&nbsp;people?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-accb04b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"accb04b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14d5c1c\" data-id=\"14d5c1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09fc3e8 elementor-widget elementor-widget-text-editor\" data-id=\"09fc3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBut wait! Before you offload all your work to this island, consider: How drunk are these people? Can they even do your task? Don\u2019t just trust them with important work. Blind trust is a terrible thing! Force them to earn your trust by checking that they actually perform your task well enough.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\">\n<p>Blind trust is a terrible thing! Machine learning should earn your trust by performing well when you test\u00a0it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d33739b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d33739b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8458d3\" data-id=\"a8458d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a763eee elementor-widget elementor-widget-text-editor\" data-id=\"a763eee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tYou can\u2019t do this unless you can express what it means to do your task right. A common mistake businesses make is to assume machine learning is magic, so it\u2019s okay to skip thinking about what it means to do the task well.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a7d0829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7d0829\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b487b8\" data-id=\"2b487b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d90e05 elementor-widget elementor-widget-heading\" data-id=\"9d90e05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You need to know what it means to do your task\u00a0right<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5aa61f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5aa61f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e843707\" data-id=\"e843707\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef9beca elementor-widget elementor-widget-text-editor\" data-id=\"ef9beca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHang on, you care about getting your task done right and yet you can\u2019t say whether it actually was? Sounds like a serious problem! Before you\u2019re even ready to think about data, make sure you\u2019ve thought about how you\u2019d know whether a unit of work was performed correctly. In other words, whether a label the island gives you is correct.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ab7c6 elementor-widget elementor-widget-text-editor\" data-id=\"f3ab7c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUnless the business decision-maker responsible for your project is able to articulate how to score performance, machine learning is a nonstarter for you. You\u2019re not ready to dive into a serious machine learning project until you are in possession of a document that outlines:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>What does it mean to do your task correctly?<\/li>\n<li>Which mistakes are worse than which other mistakes?<\/li>\n<li>If 1000 units of work were done\u200a\u2014\u200asome imperfectly\u200a\u2014\u200ahow do you give that pile of work a score? (That\u2019s entirely up to your business leader.)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8be983e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8be983e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4da5eeb\" data-id=\"4da5eeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6ad8d elementor-widget elementor-widget-heading\" data-id=\"fb6ad8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI projects should start with the business decision-maker<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-a4cc1a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4cc1a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c069a44\" data-id=\"c069a44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5601b6 elementor-widget elementor-widget-text-editor\" data-id=\"f5601b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tI hope you see that you don\u2019t need a PhD in machine learning to produce such a document. Instead, you need to understand what\u2019s important for your business. Every data science project begins with a business decision-maker, and machine learning is no exception. Don\u2019t worry, I\u2019ve got your back. I\u2019ll soon be sharing guides to help business decision-maker get started, design performance metrics, and set criteria.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8b86707 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b86707\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b45021\" data-id=\"1b45021\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda9da2 elementor-widget elementor-widget-heading\" data-id=\"cda9da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A short rubric for getting&nbsp;started<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bc9cdb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc9cdb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9864e6c\" data-id=\"9864e6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-353bc17 elementor-widget elementor-widget-text-editor\" data-id=\"353bc17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn the meantime, grab a pen and paper. Forget about machines and imagine a (drunk?) island of workers. Which repetitive tasks would you have it help you with? Can you express the recipe for doing the task? If yes, just have a software engineer translate those instructions into code for you. If no, can you say how you\u2019d score 1000 imperfect units of work? If no, keep meditating. If yes, welcome to machine learning!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>(Since this is always the first step in a machine learning project, if anyone asks whether you\u2019re doing ML\/AI, you can say\u00a0<em>\u201cYes!\u201d<\/em>\u00a0with a clean conscience. Congratulations!)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f537bbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f537bbf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08b4ea8\" data-id=\"08b4ea8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7de710d elementor-widget elementor-widget-heading\" data-id=\"7de710d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">For more inspiration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b85bee9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b85bee9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36b666a\" data-id=\"36b666a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d191cd2 elementor-widget elementor-widget-heading\" data-id=\"d191cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Here are just a few examples of machine learning labels that I\u2019ve seen in real life:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b7c1769 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7c1769\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0c5ac9\" data-id=\"f0c5ac9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba5ecb3 elementor-widget elementor-widget-text-editor\" data-id=\"ba5ecb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:list -->\n<ul>\n<li>Baby food ingredient:\u00a0<em>safe or spoiled?<\/em><\/li>\n<li>Patient:\u00a0<em>ideal medication dosage?<\/em><\/li>\n<li>Email:\u00a0<em>spam or ham?<\/em><\/li>\n<li>Recorded phone call to call center:\u00a0<em>issue topic?<\/em><\/li>\n<li>Bottle of wine:\u00a0<em>will I like it or not?<\/em><\/li>\n<li>Steering wheel:<em>\u00a0left or right?<\/em><\/li>\n<li>Photo:\u00a0<em>which animal?<\/em><\/li>\n<li>Game piece:\u00a0<em>which location on the board?<\/em><\/li>\n<li>Start of a sentence:\u00a0<em>end of that sentence?<\/em><\/li>\n<li>Stock:\u00a0<em>tomorrow\u2019s price?<\/em><\/li>\n<li>Transaction:\u00a0<em>legitimate or fraudulent?<\/em><\/li>\n<li>Data center cooling system:\u00a0<em>warmer or cooler?<\/em><\/li>\n<li>Machine:\u00a0<em>when will it need maintenance?<\/em><\/li>\n<li>Inventory:\u00a0<em>when to restock?<\/em><\/li>\n<li>Scene description:\u00a0<em>pixels in a visual rendering?<\/em><\/li>\n<li>Today\u2019s temperature:\u00a0<em>tomorrow\u2019s temperature?<\/em><\/li>\n<li>Auction:\u00a0<em>how much to bid?<\/em><\/li>\n<li>Movie:\u00a0<em>will you like it or not?<\/em><\/li>\n<li>Live lecture:\u00a0<em>text captions?<\/em><\/li>\n<li>Poem:\u00a0<em>what does it sound like out loud?<\/em><\/li>\n<li>Image of an invoice:\u00a0<em>total amount in dollars?<\/em><\/li>\n<li>Service request:\u00a0<em>waiting time?<\/em><\/li>\n<li>Expense report:\u00a0<em>budget category?<\/em><\/li>\n<li>Sound recording:<em>\u00a0correct text captions?<\/em><\/li>\n<li>Song lyrics:\u00a0<em>language?<\/em><\/li>\n<li>Sentence in English:\u00a0<em>same meaning in Chinese?<\/em><\/li>\n<li>Form incorrectly filled out:\u00a0<em>correct fields?<\/em><\/li>\n<li>Clothing item:<em>\u00a0skirt or blouse or\u00a0\u2026?<\/em><\/li>\n<li>Video:\u00a0<em>which actors?<\/em><\/li>\n<li>Video game:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=V1eYniJ0Rnk&amp;vl=en\" target=\"_blank\" rel=\"noreferrer noopener\"><em>joystick motion?<\/em><\/a><\/li>\n<li>Toilet user:\u00a0<a href=\"http:\/\/ai.stanford.edu\/~syyeung\/resources\/vision_hand_hh_nipsmlhc.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>did they wash their hands?<\/em><\/a><\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The future is here: machine learning and AI allow you to automate the ineffable! \u2026 if only you knew how to spot a good use case. Here is a neat trick you can use to identify tasks that are perfect for machine learning and AI. <\/p>\n","protected":false},"author":335,"featured_media":10387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[183],"tags":[226,92,752],"ppma_author":[2050],"class_list":["post-10386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","tag-ai","tag-machine-learning","tag-use-cases"],"authors":[{"term_id":2050,"user_id":335,"is_guest":0,"slug":"cassie-kozyrkov","display_name":"Cassie Kozyrkov","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_df35f80d-2bff-4fe3-b741-a94d51320e00-150x150.jpg","user_url":"https:\/\/careers.google.com\/?src=Online\/LinkedIn\/linkedin_profilepage&amp;utm_source","last_name":"Kozyrkov","first_name":"Cassie","job_title":"","description":"Cassie Kozyrkov is Chief Decision Scientist at Google, Inc. With a unique combination of deep technical expertise, and world-class public-speaking skills, she has provided guidance on more than 100 projects and designed Google's analytics program, personally training over 15000 Googlers in statistics, decision-making, and machine learning.\u00a0"}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/10386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/335"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=10386"}],"version-history":[{"count":5,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/10386\/revisions"}],"predecessor-version":[{"id":33609,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/10386\/revisions\/33609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/10387"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=10386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=10386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=10386"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=10386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}