• Big Data & Technology
  • Ryan Ayers
  • JUN 18, 2018

Improve Your Online Marketing and Data Management Efforts

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Businesses can improve their marketing operations with the right resources, processes and systems in place and by being able to analyze data and effectively reach consumers. To accomplish this, more enterprises are embracing the concept of big data. The technology is in heavy use, and there’s no indication that this trend will subside. Businesses have invested in greatly big data, and the results are outstanding. Experts forecast that big data software will generate $200 billion in revenue by the year 2020.

Business units need to work together, and companies need to know their consumers. By integrating data across teams, enterprises make it easier to analyze consumer information and complete marketing tasks.

A recent survey revealed that 78-percent of executives forecast that big data will have an immense impact on their marketing intelligence initiatives by the year 2020. Nimble teams allow enterprises to respond quickly to newly discovered, actionable information revealed by big data reports. Cross-functional integration allows business units to mine big data stores and share resources, making it easier for teams to deliver results.

Using Big Data to Learn About Consumer Behavior

For businesses, it’s imperative to understand consumer behavior. Business units need to work together, and companies need to know their consumers. Cross-functional integration makes it simpler to analyze data and collaborate across business units to expedite marketing items. With market research, teams collect, evaluate and interpret information to help companies assess product viability and make effective business decisions. When conducting research, marketing specialists construct detailed outlines of consumer behavior and determine how well the company’s service or product meets consumer needs.

It’s vital that enterprises understand how well their goods might perform in the market before committing valuable time and resources to a project. Research helps enterprises develop effective business strategies, determine the size of the market and evaluate how well their goods will serve their target demographic. The information gleaned from market research allow firms to identify competitors and overcome potential problems. Businesses also use market research to develop unique value propositions that allow them to stand out from their competitors and identify opportunities for growth. 

Social Media: A Clearinghouse for Detailed Consumer Data

77-percent of consumers feel that companies that value their time provide the best customer service. Social media is a powerful resource for learning about consumers, increasing engagement and promoting brand awareness. Social media market research helps firms learn about their clients and consumers, understand their behavior, satisfy their curiosity and keep them happy.

Social media helps enterprises deliver fast, personalized customer service. In an on-demand world, contemporary consumers are not willing to spend a long amount of time waiting for help on the phone. Using social media, enterprises can provide on-demand customer service and increase the reputation of their brand with a large audience of ideal consumers.

74-percent of adults use social media. With social media, businesses can create significant relationships with their clients or consumers. The digital outlets allow companies to promote their brand as important influencers in their field. Additionally, social media is a cost-effective resource. Enterprises can aid consumers at the cost of $1 per inquiry, while the same engagement via telephone costs $6.

Enterprises benefit greatly by trying new things and using technology in innovative ways. With the right strategy, big data software and social media make marketing easier and more effective. Better marketing leads to satisfied consumers and improved business outcomes.

Big data is a permanent fixture in the business world, and data-driven marketing is the new status quo. Business leaders now understand that making decisions based on instinct is no longer sufficient for staying competitive in the modern marketplace. Marketers need the reports generated by big data to find new business, optimize campaigns and help companies make a profit, and each business has its own needs and its own way of making the most of big data technology.

Big data technology, cross-functional integration and social media adoption are powerful and effective ways to reduce costs, discover new opportunities and launch new services and products. While these innovations create great opportunities, they also create a phenomenal demand for specialists who are skilled at working with the technologies in a team environment. With an enormous amount of big data software options, enterprises operating with limited resources need marketing experts who can help them make the most of available technologies. Big data experts help firms make sense of large amounts of information and turn it into action and profit with speed and efficiency.

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