The significant feature of the platform shift in the worldwide IT market is that particular sub-segments of the IT market are contracting while some other sub-segments are expanding. On the 3rd Platform, as defined by IDC in 2011, we witness disruptive technologies continuously challenging traditional models. As the global IT market space continues to contract for specific technologies and expand for others, it opens up new and different opportunities for different players. Theres an increasing disruptive divergence in the structure of physical and virtual IT markets.
In IDC Predictions 2013: Competing on the 3rd. Platform, IDC presents a broad outlook for the overall technology marketplace for the next eight years till 2020. This well-researched document is the result of the combined analytical strength of over 1,000 IDC analysts with their expert views on whats in store for the 3rd Platform technologies, specifically the big data technologies, in the coming years.
IDCs Historical Predictions
IDC has closely watched the market movements and shifts in the global IT market for the period 2008 -2013, witnessing some key trends move away from focus, while other new and emerging trends fill up the gap. In IDCs 2008 top-10 predictions, the emergence of the ICT industry was described as a hyper-disruptive or a once in every 2025 years phenomenon indicating a radical shift towards a newly emerging technology platform for growth and innovation. In IDCs 2011 top-10 predictions, the post-disruption IT worldprimarily built on the mobile network and apps market, cloud services, social media technologies, and big data analyticswas defined as the 3rd Platform.
From now on, any reference to the 3rd platform directly refers to the big data-driven IT marketbig data technologies, products, and services.
IDCs Predictions for the 3rd Platform big data technologies
IDC also predicted that by 2020, the entire ICT industry will spend $5 trillion, over $1.3 trillion more than it does today, from which, 40% of the industrys revenue, and 98% of its growth will be driven by 3rd Platform technologies that today represent just 22% of ICT spending.
At the beginning of 2013, IDC made some definite forecasts for the emerging 3rd Platform and its core technologiessuddenly taking center-stage in the global technology marketplace. The significant elements in this New Chapter have been the definition of new rules of the game, the discovery of new customer segments, and of course big data.
According to IDC, the 3rd Platform will drive about 90% of the $1.5 trillion-IT market growth from 2013 to 2020.
At the end of 2012although 78% of the IT market rested on 2nd Platform technologiesthis market was destined to witness steady decline in growth, well below worldwide GDP growth rates over the period of next few years. Thus, 2013 onwards, these IT-market indicators set forth the battleground for 3rd Platform technologies, of which big data-driven technologies are a significant part.
Now is the time to move beyond exploration and experimentation in big data, cloud services, or social technologies, towards developing higher competence in the marketplace with products, services, or solutions that provide quick proofs of concepts to expectant customers. The big part of this evolving phase is the new set of rules for the 3rd Platform marketplace, as you may review in IDC Predictions 2013: Competing on the 3rd. Platform. Pg. 17 of this report contains all the big data market forecasts for 2013.
Two Key Predictions for the 3rd Platform big data technologies
These two excerpts from the IDC report indicate two major market trends for big data-driven technologies, products, and services:
- In 2013, there will be much greater urgency as the market moves way past the exploration stage to full-blown large stakes competition.
Here the question is has the platform shift in IT industryfrom core 2nd Platform technologies to the disruptive, 3rd platform technologies managed to move beyond just strategies and knowledge sharing to competitive, marketplace positioning.
2. By the end of 2013 a year of great opportunity and peril in IT well see a dramatic separation open up: between those contending to lead the IT industry in the 3rd Platform era (aligned with the predictions and new rules weve shared in this document) and those who are doomed to ride the ebbing growth of the 2nd Platform to obscurity. Let the real competition for the new IT marketplace begin!
The general patterns for 3rd Platform technologies, a big part of which is big data, are high growth, wide impact and penetration in different sub-segments of the IT market, and major structural changes within organizations and enterprises to create game-changing, competitive advantages. Please review all the predictions for the big data market on page 17 of IDC Predictions 2013: Competing on the 3rd. Platform.
Now its your turn. How far in your opinion, has the 3rd platform, more specifically the big data industry, has fulfilled the IDC predictions?
As IDC noted, their primary goal behind reporting these global IT market prediction was to draw your attention to the major, evolving future developments that are gradually reshaping the IT marketplace for the next decade and beyond! More IDC predictions on the future trends of big data provided at www.idc.com/research/Predictions13/index.jsp