September 1st we had the pleasure of employing a new marketing intern at Experfy. We thought it would be a good idea to introduce him, since he will be partially responsible for the digital marketing at Experfy. This post provides a sneak peak into the next 4 months. So today we’re having a Q&A with Tjitte Joosten about his background, what he is hoping to accomplish at Experfy and what the future might hold for him.
First, could you briefly introduce yourself and tell us where you’re from?
I am Tjitte Joosten, 21 years old, and I flew in from the Netherlands. This 20-week program is part of my Bachelor Business Administration at Avans University in the Netherlands. My study includes subjects like management, law, marketing & finance among other business related subjects. I would describe myself as an ambitious student and someone who interrupts the status quo.
How did you first find out about the internship at Experfy?
This is actually a funny story; I was very fortunate that a friend of mine was an intern at Experfy last year. He started his own startup while he was in Boston and I did some marketing work for him. In return for my efforts I asked him to put in a good word for me at the company. The next day, before he could ask Experfy’s founder, he was asked if he knew any candidates for next year’s internship. I sent my motivation letter plus my resume and was invited for an interview shortly after. That was a very valuable life lesson for me: be kind – it always pays off.
You have been working at Experfy for nearly a month now, how do you think it’s going so far?
I love it, and I’m not just saying that because I know my boss is reading this. I have heard many stories originating from various traditional companies, where interns will only get to pour the coffee and do administrative tasks. At Experfy, however, they immediately give you the freedom you could only wish for as an ambitious student. They let me experiment with various marketing tasks, e.g. search engine optimization, back-linking, blog content creation and curation, digital marketing and many other areas. And when you come up with ideas for the company, they listen to what you have to say and let you dive in deeper. While I think such a culture isn’t uncommon in agile startups, I definitely think the founders are the main cause for the open company culture. They enable every employee to be an out-of-the-box thinker and reach his or her highest potential.
What are you hoping to contribute in the coming months?
There are a couple of ideas I think I’m bringing to the table and which I hope to implement at the company. First, I’d like to give the company a face and a more personal touch. People want to see companies as people nowadays and not just as a corporation. I think this can be accomplished by documenting our day-by-day, providing more personal information about the people behind the scenes and I will do my very best to answer any inquiries we receive from our customers. Also, I think by creating more content, both textual and graphic, we could improve the interaction between Experfy and their follower-base.
My second and more challenging job will be to attract 1 or 2 corporate clients for the Experfy Training Platform. Experfy recently opened its doors for corporate clients. My outreach efforts will be focused on targeting the insurance industry. The internal process for a Fortune 500 company to implement a corporate training program can easily take up to a year, but for a startup a big corporate client can be a make-or-break milestone. While I’m only here for a couple of months, I would still love to see how far I can manage this and I think it could be one of the most informative experiences of my life.
What are your plans after the internship?
I still have to spend a year and a half before I got my Bachelor degree. In that year and a half I will probably spend half a year abroad to expand my knowledge and international network. And the last half year I have to do another internship in my home country. I am aspiring to find either a promising startup or an established company with a very promising internship program. After that I will most likely go on to get my Masters. Once school is history I hope to start my own company, but currently I haven’t found my golden ticket yet.
Do you have any tips for others who might be thinking of applying for an internship at Experfy?
No one is going to hold your hand at Experfy; there is no time for that in a startup. You will be given many tools and resources to play with, but make sure you’re someone who takes initiative and be inventive. If you wonder what you can learn from an internship at Experfy: independence, creative problem solving, practical knowledge on Marketing, basic understanding of emerging technologies and training platforms, a very inspiring ambiance (Harvard Innovation Launch Lab) and much more.